Urban Mixed-Use Development: The Good, the Bad and the Ugly (Gregory Vilkin) - ULI fall meeting - 102711

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Urban Mixed-Use Development: The Good, the Bad and the Ugly (Gregory Vilkin) - ULI fall meeting - 102711

  1. 1. 2011 ULI Fall MeetingThe Good, the Bad and the Ugly:The case for and against Mixed UseOctober 27, 2011
  2. 2. Greg Vilkin (moderator) President, MacFarlane PartnersBill Witte President, Related of CaliforniaDene Oliver CEO, Oliver McMillan Companies
  3. 3. “An expert is someone who knows some of the worst mistakes, which can be made, in a very narrow field.” - Neils Bohr
  4. 4. Mixed Use: Why Everyone Wants It It looks cool It reduces traffic It creates a walkable community Who wants to live on the ground floor anyway? The whole is better than the sum of the parts You can create shared parking Planners love it Istanbul, Turkey
  5. 5. What Type of Mixed Use? What is the Economic Driver? Office, Residential, Retail, Hotel?  Destination Retail?  Convenience Retail? Adjacent or Stacked?
  6. 6. Time Warner CenterNew York City (Manhattan)
  7. 7. North Bethesda MarketRockville, Maryland North Bethesda Market
  8. 8. The VillageSanta Monica, CA
  9. 9. Uptown DistrictSan Diego, CA
  10. 10. Hotel & Residences at L.A. LiveLos Angeles, California
  11. 11. But…Beware It costs more than you think
  12. 12. Bay Street EmeryvilleEmeryville, California
  13. 13. But…Beware It costs more than you think Is next door better than on top?
  14. 14. Uptown DistrictSan Diego, CA
  15. 15. Horton 4th AvenueSan Diego, CA
  16. 16. But…Beware It costs more than you think Is next door better than on top? It takes much longer
  17. 17. DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITYDENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITYDENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITYDENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITYDENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITYDENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITYDENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITYDENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITYDENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITYDENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITYDENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITYDENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITYDENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITYDENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITYDENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITYDENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITYDENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITYDENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITYDENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITYDENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITYDENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITYDENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITYDENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITYDENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITYDENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITYDENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITYDENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY DENSITY
  18. 18. But…Beware It costs more than you think Is next door better than on top? It takes much longer Retail needs to work  Size matters  Its all or nothing  Dont trust your architect
  19. 19. The best laid plans ....
  20. 20. The best laid plans ....
  21. 21. “Every great and deep difficulty bears in itself its own solution. It forces us to change our thinking in order to find it.” - Neils Bohr
  22. 22. City Point: A Case Study Stacked uses Increased cost City design pressure Extrapolation of other products as basis for assumptions Multiple parties with separate economics
  23. 23. City Point: A Case Study
  24. 24. City Point: A Case Study
  25. 25. City Point: A Case Study
  26. 26. City Point: A Case Study
  27. 27. City Point: A Case Study
  28. 28. City Point: A Case Study
  29. 29. City Point: A Case Study
  30. 30. City Point: A Case Study
  31. 31. City Point: A Case Study
  32. 32. City Point: A Case Study
  33. 33. City Point: A Case Study
  34. 34. City Point: A Case Study Stacked uses Increased cost City design pressure Extrapolation of other products as basis for assumptions Multiple parties with separate economicsSOLUTION: Separate uses and create a master plan ratherthan a wedding cake
  35. 35. Anaheim GardenWalk: A Case Study Aerial Site Plan
  36. 36. Anaheim GardenWalk: A Case Study Katella Avenue Restaurants
  37. 37. Anaheim GardenWalk: A Case Study Disney Way Entrance
  38. 38. Anaheim GardenWalk: A Case Study The Shops at Anaheim GardenWalk
  39. 39. Anaheim GardenWalk: A Case Study Repositioning Strategy Area 1
  40. 40. Anaheim GardenWalk: A Case Study Repositioning Strategy Area 2
  41. 41. Anaheim GardenWalk: A Case Study Repositioning Strategy Area 3
  42. 42. Anaheim GardenWalk: A Case Study Hotel and retail Across from Disneyland Multi-level retail City desire for placemaking SOLUTION: reposition the retail
  43. 43. Buckhead PlaceAtlanta , GA
  44. 44. Buckhead PlaceAtlanta , GA
  45. 45. It really is rocket science!

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