Energy as Driver of ValueULI Fall Meeting – LA Convention CenterBloom Energy | October 2011
Today’s Energy Reality                        • 1 in 3 humans live without power                        • Global populatio...
Bloom Energy Overview                        Mission: “To make clean, reliable energy                        affordable fo...
How Bloom Energy Servers Create Electricity Fuel Passes Over the Anode       Oxygen Ions React with Fuel in Fuel Cell     ...
eBay InstallationPage 5 | Confidential
IndustryReal Estate DevelopmentBloom Installation500KWDecember 2010Alhambra, CAObjectiveBloom Energy Servers power a quart...
IndustryCommercial Real EstateBloom Installation400KWDecember 2011Constellation PlaceCentury City, CAObjectiveBloom Energy...
Value Proposition for Real Estate     Lower Energy Costs        Clean Power          Reliable Power• Fix Electricity Costs...
Bloom Energy’s CustomersPage 9 | Confidential
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Energy as Driver of Value (Alan Russo) - ULI fall meeting - 102711

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Energy as Driver of Value (Alan Russo) - ULI fall meeting - 102711

  1. 1. Energy as Driver of ValueULI Fall Meeting – LA Convention CenterBloom Energy | October 2011
  2. 2. Today’s Energy Reality • 1 in 3 humans live without power • Global population growing rapidly • Energy demand exceeds supply • Rising Energy Prices • Geopolitical and social instability on the risePage 2 | Confidential
  3. 3. Bloom Energy Overview Mission: “To make clean, reliable energy affordable for everyone in the world.” Solid oxide fuel cell technology first developed for NASA Kleiner Perkins’ first cleantech investment in 2002 Commercial product, strong demandPage 3 | Confidential
  4. 4. How Bloom Energy Servers Create Electricity Fuel Passes Over the Anode Oxygen Ions React with Fuel in Fuel Cell Reaction Produces Electricity Fuel e- e- e- Air Air Passes Over the Cathode Fuel Cell Stack Module System Solution 25 W 1 kW 25 kW 100 kW 100 kW to MW’sPage 4 | Confidential
  5. 5. eBay InstallationPage 5 | Confidential
  6. 6. IndustryReal Estate DevelopmentBloom Installation500KWDecember 2010Alhambra, CAObjectiveBloom Energy Servers power a quarterof the office complex where they areinstalled, saving The Ratkovich "As an early Bloom customer, we have seen ourCompany about $500,000 a year inelectricity bills. systems generate significantly more cost savings than initially expected. As a result, we areEstablished1977 convinced that Bloom‟s technology not only greatly enhances the value of our assets but also promotesHeadquartersLos Angeles, CA our core mission to provide profitable and innovative developments that improve the quality ofWebsitewww.ratkovich.net urban life.” – Wayne Ratkovich CEO
  7. 7. IndustryCommercial Real EstateBloom Installation400KWDecember 2011Constellation PlaceCentury City, CAObjectiveBloom Energy Servers power 35% of “JMB is committed to sustainable buildingJMB Realty‟s Constellation Place, aClass A office tower set in the heart of operations and we are excited to be Bloom‟s first high-Century City. Combined with the use of rise, „Class A‟ office installation in Southernsolar PV, Constellation Place offers itstenants a LEED Gold office environment California. Bloom‟s compact footprint produceswhile generating significant savings. 400kW of power in less than 500 square feet, helpingEstablished us provide our tenants high quality, premium space2003 with minimal environmental impact.”HeadquartersChicago, IL – Sarah ShawWebsite VP, Development & Operationswww.constellation-place.com Constellation Place
  8. 8. Value Proposition for Real Estate Lower Energy Costs Clean Power Reliable Power• Fix Electricity Costs • Using Natural Gas: • 24/7/365 for 10+ years ~30-50% Cleaner • Always-on Modular than the Grid• <5 Year Payback ArchitecturePage 8 | Confidential
  9. 9. Bloom Energy’s CustomersPage 9 | Confidential

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