Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Trade Show Marketing [Skyline Exhibits]


Published on

Published in: Business, Technology
  • Be the first to comment

Trade Show Marketing [Skyline Exhibits]

  1. 1. STRATEGY, TRAINING AND ANALYSIS Exhibitor Exchange 2011 --Using Social Media Marketing with Trade Shows Skyline Exhibits 2011
  2. 2. <ul><li>I'm excited to meet you and glad you are here… </li></ul>800-991-7538 PO Box 28, Granville, OH 43023 I'm a geeky girl in tech who has a natural talent for thinking out of the box. I use this to simplify social media and help my clients launch their brands across the web. I usually answer questions from the community on this page - so post away!
  3. 3. <ul><li>Digital Impact on tradeshow & event marketing </li></ul><ul><li>Best practices from a local exhibitor </li></ul><ul><li>Taking social media for your organization to the next level </li></ul><ul><li>More importantly </li></ul><ul><li>What do you do with it and how I hope you’ll use it! </li></ul>800-991-7538 PO Box 28, Granville, OH 43023
  4. 4. <ul><li>Conversation </li></ul><ul><ul><li>If you don’t talk, no one listens… </li></ul></ul><ul><li>Contests </li></ul><ul><ul><li>Run, advertise, promote, celebrate </li></ul></ul><ul><li>Video </li></ul><ul><ul><li>Tell the story of your story - use it to keep the event alive beyond the day of event (Pam Perry) </li></ul></ul>
  5. 5. <ul><li>Tweet, tweet… </li></ul><ul><li>@nateriggs </li></ul><ul><li>@tiffanyodutoye </li></ul><ul><li>#skylineoh </li></ul><ul><li>#tradeshowtips </li></ul><ul><li>Check out the chatter from today </li></ul><ul><li>At </li></ul>800-991-7538 PO Box 28, Granville, OH 43023
  6. 6. <ul><li>Google (forms) </li></ul><ul><li> </li></ul><ul><li>Tweetchat </li></ul><ul><li>PR 2.0 </li></ul><ul><li>Internet radio </li></ul><ul><li>Live networking </li></ul><ul><li>Video / Blogs </li></ul><ul><li>Twitter </li></ul><ul><li>Sched </li></ul><ul><li>Eventbrite </li></ul><ul><li>FB / Groups & Events </li></ul><ul><li>LI Events </li></ul><ul><li>Scribd </li></ul>800-991-7538 PO Box 28, Granville, OH 43023
  7. 7. <ul><li>Instead of branding you or your company, brand your event or cause… </li></ul><ul><li>Use the event name for the hashtag i.e. #beyonsocial101 </li></ul>
  8. 8. <ul><li>2 articles in the paper </li></ul><ul><li>2 media advisories </li></ul><ul><ul><li>696 direct hits on the pr log free site </li></ul></ul><ul><ul><li>79 shared links </li></ul></ul><ul><ul><li>195 fan page shares </li></ul></ul><ul><ul><li>20+ media outlets and message board post </li></ul></ul><ul><li>2 internet radio interviews </li></ul><ul><li>Sold out event </li></ul><ul><li>Media present at the event </li></ul><ul><li>Secured sponsors and vendors </li></ul><ul><li>Several Blogger reviews </li></ul><ul><li>Top trending in Columbus for two weeks (key words) </li></ul>
  9. 9. <ul><li>Brand ambassadors </li></ul><ul><li>Share the FB admin love </li></ul><ul><li>Develop core messaging and allow the community, exhibitors and speakers to disseminate it </li></ul>
  10. 10. <ul><li>&quot;Like&quot; the fan page </li></ul><ul><li>Add it to your favorites </li></ul><ul><li>Share it with 10 or more of your friends </li></ul><ul><li>Register for the events (bootcamp) and the (meet & tweet) – be sure to “share” </li></ul><ul><li>Invite your list: Can you spread the word to 5-10 of your acquaintances that might like to come or to your newsletter mailing list?  Here is a link to invites and buttons:  If you don't like any of those, there are several images on the Facebook Fan page... </li></ul>
  11. 11. <ul><li>Do a press release </li></ul><ul><li>Contribute content to the conference blog. You should have received access to the blog for &quot; &quot;. You can post anything related to social media, but especially &quot;blogging&quot; trends, tips, strategies.  See attached &quot;blogging guidelines&quot; for more details. </li></ul><ul><li>Add the event banner to your website and blog with a link to the website. </li></ul><ul><li>Add us to your Follow Friday tweets </li></ul><ul><li>@mention us as often as possible with short links to the website. </li></ul>
  12. 12. 800-991-7538 PO Box 28, Granville, OH 43023
  13. 13. <ul><li>Today’s 62 year old is NOT tomorrow’s 62 Year old … </li></ul>800-991-7538 PO Box 28, Granville, OH 43023
  14. 14. <ul><li>So many choices, where do we start… </li></ul>800-991-7538 PO Box 28, Granville, OH 43023
  15. 15. <ul><li>Portable: 33% of cell phone owners now access news on their cell phones. </li></ul><ul><li>Personalized: 28% of internet users have customized their home page to include news from sources and on topics that particularly interest them. </li></ul><ul><li>Participatory: 37% of internet users have contributed to the creation of news, commented about it, or disseminated it via postings on social media sites like Facebook or Twitter. </li></ul>
  16. 16. <ul><li>75% get news forwarded through email or posts on social networking sites </li></ul><ul><li>52% share links to news with others via those means. </li></ul>
  17. 17. <ul><li>“ Your mobile opportunity is like a drive through… </li></ul><ul><li>if you don’t have they wont come through </li></ul><ul><li>if you do, you’ll leverage the opportunity” </li></ul>
  18. 20. <ul><li>BEST PRACTICES </li></ul><ul><li>Not all users are tech savvy… </li></ul><ul><li>Set expectations (How many txts) </li></ul><ul><li>Follow through (Announce) </li></ul><ul><li>Explain, demonstrate, explain again… (Tweet Up w/Jennifer Abernethy) </li></ul>
  19. 21. <ul><li>Event Registration and Your Blog </li></ul><ul><ul><li>Eventbrite and Wordpress for tickets, syndication and event management </li></ul></ul><ul><ul><ul><li>Get the mobile # on the registration form </li></ul></ul></ul><ul><ul><ul><li>Create your auto responders and tell your registrants what to say about your event! i.e. </li></ul></ul></ul>
  20. 22. <ul><li>Be at the cusp of innovation! </li></ul><ul><li>Do you home work: Mobile is web v PC </li></ul><ul><li>Create a realistic business case </li></ul><ul><li>Use a strong brand to leverage the mobile internet </li></ul><ul><li>Make intelligent choices (one one or the other, sometimes a combination of both (client app and mobile web) </li></ul>
  21. 23. <ul><li>Take advantage of opportunity to have mobile “only” offers (location based services </li></ul><ul><li>Offer mobile exclusive content on mobile sites </li></ul><ul><li>Educate your internal groups and promote externally to evangelize your mobile site </li></ul><ul><li>Use mobile ad networks for remnant inventory, Ringleader, Digital, Quattro, Admob, Millenial, Google </li></ul><ul><li>Don’t wait for standardization. </li></ul>
  22. 24. <ul><li>Apps will be for games or big names only </li></ul><ul><li>FB mobile can be used as SMS replacement? No spam. </li></ul><ul><li>Open source software and cloud drive not just b2b apps </li></ul><ul><li>All new smart phone in2010 will support multitasking </li></ul><ul><li>Flash for mobile that actually works </li></ul><ul><li>All you can eat content will blend via mobile sub </li></ul>
  23. 25. <ul><li>Google and Microsoft search war spread to mobile </li></ul><ul><li>Retail will adopt mobile web </li></ul><ul><li>Single sign-on </li></ul><ul><li>Your mobile opportunity (like drive through - if you don’t have they wont come through) if you do, you’ll leverage the opportunity </li></ul><ul><li> (30-day free trial) | </li></ul>
  24. 26. <ul><li>So much to know, so little time! </li></ul>
  25. 27. <ul><li> </li></ul><ul><ul><li>Social Hour | Coffee Break (10:00 – 11:00 a.m.) | WEBCASTS (1 ST , 2 ND & 3 RD WEEKS OF THE MONTH) </li></ul></ul><ul><ul><li>Lunch & Learn | Last week of the month REGISTER NOW BY TEXTING “tiffany” to 90210. We’ll add you to the list… </li></ul></ul><ul><li> </li></ul><ul><ul><li>I’ll come to you… </li></ul></ul>800-991-7538 PO Box 28, Granville, OH 43023
  26. 28. <ul><li> [consulting] </li></ul><ul><li> [guidebook] </li></ul><ul><li>www.beyondsocial101com [workshops / conference] </li></ul>800-991-7538 PO Box 28, Granville, OH 43023 EMAIL: Tiffanyo @ TWITTER: @TIFFANYODUTOYE FACEBOOK: FACEBOOK.COM/TIFFANY.ODUTOYE
  27. 29. <ul><li> </li></ul>