Sharing Multimedia Content to Build Your Brand

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The goal of sharing information online is to spark conversation, but without a bit of content planning you might be “at a loss for words”.

You can then be prepared to share interesting, engaging content to reinforce your brand on a daily basis—in just minutes a day.

You will learn how to:

Find easy ways to share your key messages in multiple formats to engage your audience.

Repurpose content to save time and create a consistent message.

Create a resource library so you can be prepared to post in just a few minutes a day.

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  • Once you meet people, you need to continue to engage them.
    Where is the insanity? What are you saying over & over?

    Do you want to add in the box something like : you probably already have plenty of content or something like that?????? -CAY
  • Sharing Multimedia Content to Build Your Brand

    1. 1. www.virtuallinda.com Sharing Multimedia Content to Build Your Brand
    2. 2. ©2014 Virtuallinda Media LLC • www.virtuallinda.comTHE BRAND BUILDER TOOLBOX with Virtuallinda 2   Types of Multimedia Content SHARE:   • Tips  &  Coaching   • News  &  Events   • Promo8ons   • Sales  Presenta8ons   • Customer  Support   • Personal  Interests   Any  informa8on  you  find   yourself  repea8ng  as  part  of   your  sales  process  or  talking   about  at  networking  events.       Simple forms of content: —  Status messages & tweets —  Comments & discussion threads —  News & industry related links —  Photos & videos More advanced types of content: —  Blog posts —  Podcasts —  eBooks & free reports —  Webinars & teleseminars
    3. 3. ©2014 Virtuallinda Media LLC • www.virtuallinda.comTHE BRAND BUILDER TOOLBOX with Virtuallinda 3   2 Ways to Share Multimedia OPTION 1: — Share multimedia directly to social networking sites via status updates, photo albums & video uploads. OPTION 2: — Publish to your website first with a blog post, then have it broadcast to social networking sites
    4. 4. ©2014 Virtuallinda Media LLC • www.virtuallinda.comTHE BRAND BUILDER TOOLBOX with Virtuallinda 4   Join in the Conversation! —  Use multimedia content and conversation to build a community of people to connect to YOUR TARGET MARKETS. —  Success comes from engaging your audience across multiple social networking websites & creating content regularly. —  Use your KEY MESSAGES to promote your brand. GOAL: Spark Conversation   Let’s  review  how   we  can  use:   Status  Updates   Comments   Links   Photos   Video   Blog  Posts   And  more…      
    5. 5. ©2014 Virtuallinda Media LLC • www.virtuallinda.comTHE BRAND BUILDER TOOLBOX with Virtuallinda 5   —  “What are you doing” that your Target Audience(s) would be interested in? —  Share business tips or personal interests. —  Q&A – Ask your audience questions, or post answers to questions about your business. —  Ask for a referral: “Does anyone know a great plumber?” —  Share your personality & humor. Status Updates
    6. 6. ©2014 Virtuallinda Media LLC • www.virtuallinda.comTHE BRAND BUILDER TOOLBOX with Virtuallinda 6   —  Participate in existing discussions in communities of your target audience. —  Don’t forget to comment back on what people have posted on your wall! —  A quick “LIKE” (Facebook) or a Retweet (Twitter) can indicate your approval as well. Comments
    7. 7. ©2014 Virtuallinda Media LLC • www.virtuallinda.comTHE BRAND BUILDER TOOLBOX with Virtuallinda 7   —  Sharing links to great content from other sources is the fastest way to build up your brand. —  Make sure it is information that your Target Audience(s) would find interesting. —  TIP: don’t overshare! —  Twitter is a great place to share multiple links a day. Post selective links to Facebook and LinkedIn (1-2 a day max). Links What  to  Share:   — Industry  News   — Business  Events   — Special  Promo8ons   — Sales  Presenta8ons   — Product  Tips   — Ar8cles   — Other  people’s  blogs   — News  stories  
    8. 8. ©2014 Virtuallinda Media LLC • www.virtuallinda.comTHE BRAND BUILDER TOOLBOX with Virtuallinda 8   Photos —  Photos stand out among a stream of updates! —  Add a caption to tell a story. Share photos of: —  Networking Events —  Before / After —  Other work related images —  Vacations —  Personal Interests —  Beautiful landscapes
    9. 9. ©2014 Virtuallinda Media LLC • www.virtuallinda.comTHE BRAND BUILDER TOOLBOX with Virtuallinda 9   Videos —  The easiest way is to post links to other people’s videos. —  Or use an inexpensive video camera, smart phone or a webcam to record your own. Share videos of: —  Testimonials —  Show your personality—travel, sports, local interest—to spark conversation —  Add a description to your video to tell a story and clarify your marketing message.
    10. 10. ©2014 Virtuallinda Media LLC • www.virtuallinda.comTHE BRAND BUILDER TOOLBOX with Virtuallinda 10   Your Blog as a Central Hub
    11. 11. ©2014 Virtuallinda Media LLC • www.virtuallinda.comTHE BRAND BUILDER TOOLBOX with Virtuallinda 11   Blog Posts Topics Your business PR machine —  Blog posts are content that you share on a regular basis (like articles of interest or a newsletter). —  Discuss issues that are important to you and your business strategy. —  Blog posts are great for increasing Search Engine Optimization (SEO) and repeat site visitors.
    12. 12. ©2014 Virtuallinda Media LLC • www.virtuallinda.comTHE BRAND BUILDER TOOLBOX with Virtuallinda 12   Blog Posts Topics What to write about: —  Company news —  Frequently Asked Questions —  Case studies or success stories —  Expand on conversations that you are having online & offline
    13. 13. ©2014 Virtuallinda Media LLC • www.virtuallinda.comTHE BRAND BUILDER TOOLBOX with Virtuallinda 13   REPURPOSE the content you already have created for use with social media —  Review your print marketing material, PowerPoint presentations or articles written and reuse as parts or in their entirety. —  Pull a stat or a quote from these sources to craft an educational status message, or repost an article as a blog post. Repurposing Content Repurpose:   — Ar8cles   — Emails  wriUen  to  answer   ques8ons  to  clients   — PowerPoint  Presenta8ons   — Brochures   — NewsleUers   — Photos  and  videos   — Audio  recordings    
    14. 14. ©2014 Virtuallinda Media LLC • www.virtuallinda.comTHE BRAND BUILDER TOOLBOX with Virtuallinda 14   Share a variety of content —  To begin, you can also look for OTHER PEOPLE in your industry that are sharing this type of information. —  As you begin to feel comfortable online, you may wish to start creating your own content. —  Post links to share with your audience (as long as you are not sending them into someone else’s sales funnel!) Other Types of Content Share:   Podcasts   Webinars   eBooks   Free  reports   Webinars     Teleseminars    
    15. 15. ©2014 Virtuallinda Media LLC • www.virtuallinda.comTHE BRAND BUILDER TOOLBOX with Virtuallinda 15   Repurpose & Reuse in Many Ways —  Look for ways in which you can spend just a little more time and repurpose the content in many ways. —  This multiplies the effort you make to work smarter not harder. —  Link together the efforts, such as sending an email or following up on a conversation with a link to a blog post for more detail. Knowing Your Options Combine:   •  Status  Updates   •  Comments   •  Links   •  Photos   •  Video   •  Blog  Posts   •  And  more   With   •  Conversa8ons   •  Emails   •  Other  Marke8ng  
    16. 16. ©2014 Virtuallinda Media LLC • www.virtuallinda.comTHE BRAND BUILDER TOOLBOX with Virtuallinda 16   www.virtuallinda.com/breakthrough Building a successful brand requires more than just learning tactics. You need a SPECIFIC ACTION PLAN to increase profits & ease your stress. I offer an OUTSIDE PERSPECTIVE to simplify your TO-DO list & end your marketing overwhelm. GET HELP TODAY.
    17. 17. ©2014 Virtuallinda Media LLC • www.virtuallinda.comTHE BRAND BUILDER TOOLBOX with Virtuallinda 17   Want to build your business with less stress & more profit? GET STARTED WITH A COMPLIMENTARY 30-MIN STRATEGY CALL www.virtuallinda.com/breakthrough
    18. 18. THE BRAND BUILDER TOOLBOX Connect With Me facebook.com/virtuallinda www.virtuallinda.com gplus.to/virtuallinda   twitter.com/virtuallinda youtube.com/virtuallinda linkedin.com/in/virtuallinda instagram.com/virtuallinda pinterest.com/virtuallinda

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