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Different social media optimization strategies pdf


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By using innovative social media optimization strategies you can increase the ranking of your website in various search engines.

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Different social media optimization strategies pdf

  1. 1. (800) 6702 809 Different Social Media Optimization Strategies Social media optimization is the new way of internet marketing and promotion. The marketing is usually done using various SEO and SEM techniques. On page optimization and off page optimization of the website is carried out to secure higher ranks for it in all major search engines such as Google, Yahoo and Bing. Different social media optimizationstrategies implemented skillfully will help your business benefit from more exposure,increased visitors and improved rate of conversion.Tap the Potential of Social Media PlatformsIn social media optimization, a website is made popular through various socialnetworking websites such as Facebook, Twitter and YouTube. On page optimization forpromoting your business includes article submission, RSS feeds, blogs, and directorysubmission. Implementing these strategies in-house may take up a lot of your time;moreover, in these strategies you can’t have direct communication with your customers.On the other hand, in Facebook marketing and Twitter marketing, you have theadvantage of direct communication and interaction with the customers. This can be alsoconsidered as a part of social media listening.News and updates about your products can be posted as status messages in Facebook.These updates can be viewed by all your friends on Facebook and they have the optionsto like and comment on the post. In Twitter also, you can tweet related things aboutyour business and products, which can be viewed and retweeted by your followers. This
  2. 2. (800) 6702 809should be done regularly in order to improve your site page rankings and therebyincrease your sales. You can also post business or product related videos as a part ofviral video marketing in various video sharing sites such as YouTube and Vimeo.Another strategy you can use is social bookmarking in various sites such as Digg andBlinklist. The traffic to your website can be increased tremendously by using thismethod.Attract Visitors with Quality ContentAnother method of social media optimization is to build readership with users by givingquality content. With the help of content writers, articles and blogs can be posted invarious social media sites. RSS feeds can also help; when a visitor subscribes to yourblogs and articles he will get regular feeds whenever these get updated. Discussionforums are another venue for passing messages and information for targeted customers.Social Media Optimization (SMO) has made remarkable and fast changes in the field ofsocial media marketing. With the help of SMO and old white hat SEO techniques in themost appropriate way, your website can be made to rank high in search engines. Thebest option is to find a competent SEO company that can offer all these services at acost-effective rate. The right service provider can help to increase your business salesand revenue within a short span of time.