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Trendy Technology and Social Media for 
EGAT Executive 
ดร. วิรัช ศรเลิศล้ำวาณิช 
virach.sornlertlamvanich@nectec.or.th 
ก...
หัวข้อบรรยาย 
● Technology trend and Hype cycle 
● Social Media 
● ผู้นำในยุคใหม่
Technology Trend and Hype Cycle
The Top 10 tech trends for 2012 
By Pete Cashmore, Special to CNN, December 19, 2011 
● Touch computing 
● Social gestures...
5 Tech Trends to Watch in 2012 
December 28, 2011 by Lance Ulanoff 
● Augmented reality 
● The micro-payment economy 
● Th...
Top Ten Predictions for 2012 
The 2012 predictions lists are developed from IDC analysts, who draw upon their ongoing disc...
CNN Trend-watch IDC 
Data 
● Touch computing 
● Social gestures 
● NFC and mobile 
payments 
● Beyond the iPad 
● TV every...
Gartner Top Predictions for 2012 
Four forces are shaping the future of IT 
Social 
Cloud 
Mobile Information 
Delivery 
C...
Four forces are shaping the future of IT 
● Access(Mobile):- Fixed => Movable 
● Behavior(Social):- Local => Global 
● Con...
Successful CIOs and IT Departments Must 
Get Ahead, not just Catch Up! 
Gartner Top Predictions for 2012: Control Slips Aw...
Key Questions for the Future 
● Who will be the mega-vendors you rely on in the 21st century? 
● How will IT remain a part...
Garner's Top Predictions, 2012 
● By 2015, low-cost cloud services will cannibalize up to 15% of top outsourcing 
players'...
Gartner Hype Cycle for 2012
Social Media
Transportation vs. 
Why? Communication 
Social media describes the online technologies 
and practices used to share conten...
Global Social Brain, http://www.thewebpitch.com/tag/social-media/
Most Active Social Media in 2010 
● Facebook 
– 500 million active users (900 million users in 2011) 
(world 7,106m, China...
MMO:Massively Multiplayer Online game
Beth Kanter, How Much Time Does It Take To Do Social Media? 
Facebook in 
every 15 mins!?! 
7 hours a day!?! 
In a week
Future Trends 
● Technology 
– Mobile focused 
– QR (Quick Response) codes 
– RFID scanners 
● Change is good 
http://www....
New Media Implementation (Wood, 2003) 
● New media forms should be designed around the way people 
live and interact with ...
New Media Implementation (Wood, 2003) 
● Wood’s summary points to the convergence of a 
number of resources and discipline...
Mobile phone subscriptions and population penetration rates 
in Asia Pacific: 2009 
Million subscriptions, subscriptions p...
Real growth of per capita consumer expenditure on 
communications: 2004-2009 
Growth index 2004=100 
Source: Euromonitor I...
Information Life Cycle
Information Life Cycle - 1 
● Information can be created only based on existing information 
– No information can be creat...
Information Life Cycle - 2 
● Before Gutenberg 
– Media 
● Hand-writing books 
● Oral communication 
– Information Life Cy...
Two Social Layers on Information Life Cycle 
Writer, Artist, Scholar 
Mass media 
Government data 
Publish 
Co-Creation in...
Web and Metadata 
● Web accelerate Information Life Cycle in 
– Speed 
– Quantity 
– People 
Hideaki Takeda, NII, LODAC, 2...
Linked Data 
--the Platform for Information Life Cycle-- 
● The Semantic Web isn't just about putting data 
on the web. It...
Linked Data (http://linkeddata.org/) 
Linking Open Data cloud diagram, by Richard Cyganiak and Anja Jentzsch. http://lod-c...
The Four Rules 
● The URIs identify any kind of object or concept. But for 
HTML or RDF, the same expectations apply to ma...
Is your data 5 Star? 
★ Available on the web (whatever format), but with an 
open licence 
★★ Available as machine-readabl...
Importance of data in public sector as Linked Data 
● In principle, it should be shared 
● It is the basic knowledge of ou...
Efforts in LODAC (http://lod.ac) 
● Integration policy 
– Sharing of responsibility to integrate data from different 
sour...
New Media & Social Media 
● Open participation 
– Mass media, Government data 
– Public participation 
● Linked Open Data ...
การสร้างฐานความรู้วัฒนธรรมด้วยการร่วมพัฒนา 
Cultural Knowledge Co-Creation on Social Network 
● สร้างโครงสร้างพื้นฐานด้านค...
การสร้างหน่วยความรู้เชิงวัฒนธรรมที่เป็นพลวัต
การร่วมพัฒนาอย่างยั่งยืน
แลกเปลี่ยนเรียนรู้ 
http://www.m-culture.in.th/
เอกลักษณ์ของจังหวัด
แลกเปลี่ยนเรียนรู้ 
Iphone app m-culture
Key items for every policy to introduce 
sociel media 
● What is social media and how will we use it 
● Reminders on confi...
New Leader 
ผู้นำในยุคใหม่
ผู้นำในยุคใหม่ 
คนที่มีความสามารถ 
การเป็นผู้นำ 
คนที่มีความสามารถ 
สตีฟ จ็อบส์ 
ผลักดันให้เกิดการสร้างนวัตกรรม
Stay hungry. Stay foolish.
Your time is limited, 
so don't waste it living someone else's life.
Samsung 
Lee Kun-hee, Chairman
ตัวอย่างการสร้างผู้นำยุคใหม่ 
● ให้รางวัลคนที่ทำผิดพลาด 
– เรียนรู้ ปรับปรุง หาวิธีแก้ไข 
● ให้พนักงานเสนอโครงการเอง เมื่อ...
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Trendy Technology and Social Media for EGAT Executive

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Trendy Technology and Social Media for EGAT Executive
Talk at EGAT
16 May 2012

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Trendy Technology and Social Media for EGAT Executive

  1. 1. Trendy Technology and Social Media for EGAT Executive ดร. วิรัช ศรเลิศล้ำวาณิช virach.sornlertlamvanich@nectec.or.th การไฟฟ้าฝ่ายผลิตแห่งประเทศไทย 16 พฤษภาคม 2555
  2. 2. หัวข้อบรรยาย ● Technology trend and Hype cycle ● Social Media ● ผู้นำในยุคใหม่
  3. 3. Technology Trend and Hype Cycle
  4. 4. The Top 10 tech trends for 2012 By Pete Cashmore, Special to CNN, December 19, 2011 ● Touch computing ● Social gestures ● NFC and mobile payments ● Beyond the iPad ● TV everywhere ● Voice control ● Spatial gestures ● Second-screen experiences ● Flexible screens ● HTML5 http://edition.cnn.com/2011/12/19/tech/innovation/top-tech-trends-2012/index.html
  5. 5. 5 Tech Trends to Watch in 2012 December 28, 2011 by Lance Ulanoff ● Augmented reality ● The micro-payment economy ● The rise of UltraBook ● Social/Digital exhaustion ● Mobile chip wars http://mashable.com/2011/12/27/5-tech-trends-to-watch-in-2012/
  6. 6. Top Ten Predictions for 2012 The 2012 predictions lists are developed from IDC analysts, who draw upon their ongoing discussions with ● Cloud computing ● Social media ● Mobility ● Data centers industry clients, vendors, and years of experience. ● Business process outsourcing ● Smart cities ● Service level agreements ● Big data ● Communication networks ● Smarter government http://horizonwatching.typepad.com/horizonwatching/2011/12/idc-government-insights-2012-technology-predictions-and-trends.html
  7. 7. CNN Trend-watch IDC Data ● Touch computing ● Social gestures ● NFC and mobile payments ● Beyond the iPad ● TV everywhere ● Voice control ● Spatial gestures ● Second-screen experiences ● Flexible screens ● HTML5 ● Cloud computing ● Social media ● Mobility ● Data centers ● Business process outsourcing ● Smart cities ● Service level agreements ● Big data ● Communication networks ● Smarter government ● Augmented reality ● The micro-payment economy ● The rise of UltraBook ● Social/Digital exhaustion ● Mobile chip wars Device/Interface
  8. 8. Gartner Top Predictions for 2012 Four forces are shaping the future of IT Social Cloud Mobile Information Delivery Context Access Behavior Gartner Top Predictions for 2012: Control Slips Away
  9. 9. Four forces are shaping the future of IT ● Access(Mobile):- Fixed => Movable ● Behavior(Social):- Local => Global ● Context(Information):- Private => Public ● Delivery(Cloud):- Individual => Virtual Gartner Top Predictions for 2012: Control Slips Away
  10. 10. Successful CIOs and IT Departments Must Get Ahead, not just Catch Up! Gartner Top Predictions for 2012: Control Slips Away
  11. 11. Key Questions for the Future ● Who will be the mega-vendors you rely on in the 21st century? ● How will IT remain a part of the business use of technology when business users are bypassing IT? ● How will IT respond to an increasingly consumer-led technology world? ● Which of the four forces will you respond to first? ● Will you save money with the cloud, or will you create new value? ● How can social computing be used in the enterprise? ● Will mobile computing bring new opportunities to meet customers where they are? ● Can you cope with the deluge of information coming your way? Gartner Top Predictions for 2012: Control Slips Away
  12. 12. Garner's Top Predictions, 2012 ● By 2015, low-cost cloud services will cannibalize up to 15% of top outsourcing players' revenue. ● In 2013, the investment bubble will burst for consumer social networks, and for enterprise social software companies in 2014. ● By 2016, at least 50% of enterprise email users will rely primarily on a browser, tablet or mobile client, instead of a desktop client. ● By 2015, mobile application development (AD) projects targeting smartphones and tablets will outnumber native PC projects by a ratio of 4-to-1. ● By 2016, 40% of enterprises will make proof of independent security testing a precondition for using any type of cloud service. ● At YE16, more than 50% of Global 1000 companies will have stored customer- sensitive data in the public cloud. ● By 2015, 35% of enterprise IT expenditures for most organizations will be managed outside the IT department's budget. ● By 2014, 20% of Asia-sourced finished goods and assemblies consumed in the U.S. will shift to the Americas. ● Through 2016, the financial impact of cybercrime will grow 10% per year, due to the continuing discovery of new vulnerabilities. ● By 2015, the prices for 80% of cloud services will include a global energy surcharge. ● Through 2015, more than 85% of Fortune 500 organizations will fail to effectively exploit big data for competitive advantage. ● IT Services ● Social Networks ● Social Software and Collaboration ● Mobile and Wireless ● Cloud Security ● Content Management ● IT and Operational Technology ● Supply Chain ● Security and Risk ● Cloud Computing and Sustainability ● Information Management Gartner Top Predictions for 2012: Control Slips Away
  13. 13. Gartner Hype Cycle for 2012
  14. 14. Social Media
  15. 15. Transportation vs. Why? Communication Social media describes the online technologies and practices used to share content, opinions, insights, experiences, perspectives and media. Social Media Trends in Higher Education, Michael Dixon II
  16. 16. Global Social Brain, http://www.thewebpitch.com/tag/social-media/
  17. 17. Most Active Social Media in 2010 ● Facebook – 500 million active users (900 million users in 2011) (world 7,106m, China 1,325m, India 1,129m, US 301m, Thailand 67m) – 84 percent share of all online activity – 55-65 year old females fastest growing population segment ● Twitter – 55 million number of tweets per day ● Youtube – 2 billion number of videos viewed per day ● LinkedIn – 95 percent of companies that find and attract employees using LinkedIn ● Flickr – 4 billion number of photos hosted on Flickr ● Smartphone – 30 percent of all online smartphone activity Social Media Trends in Higher Education, Michael Dixon II
  18. 18. MMO:Massively Multiplayer Online game
  19. 19. Beth Kanter, How Much Time Does It Take To Do Social Media? Facebook in every 15 mins!?! 7 hours a day!?! In a week
  20. 20. Future Trends ● Technology – Mobile focused – QR (Quick Response) codes – RFID scanners ● Change is good http://www.perfectcircle.co.za/posts/7-Mobile+Phone+Development – Nontraditional students are the majority – More connected – Students are making themselves known Social Media Trends in Higher Education, Michael Dixon II
  21. 21. New Media Implementation (Wood, 2003) ● New media forms should be designed around the way people live and interact with each other, rather than around the technology. ● New media provides opportunities to use the archives of media material which illustrate our past lives and cultures. ● Audiences need reliable information from trustworthy sources; therefore the context from which material is distributed is important. ● The context of audiences must be taken into account when preparing content.
  22. 22. New Media Implementation (Wood, 2003) ● Wood’s summary points to the convergence of a number of resources and disciplines to explore both the narratives and experiences which result from audience engagement and interaction with content. It suggests that to create the environment for audience engagement, innovative methods will need to be developed to enable the co-creation of meaning and the generation of new content for wider audiences.
  23. 23. Mobile phone subscriptions and population penetration rates in Asia Pacific: 2009 Million subscriptions, subscriptions per 100 people Source: Euromonitor International from International Telecommunications High Subscription rate Union/World Bank/Trade Sources
  24. 24. Real growth of per capita consumer expenditure on communications: 2004-2009 Growth index 2004=100 Source: Euromonitor International from national statistical offices/OECD/Eurostat Low Expenditure
  25. 25. Information Life Cycle
  26. 26. Information Life Cycle - 1 ● Information can be created only based on existing information – No information can be created out of nothing – Collect – Use & Create ● Value of information is how much it is used – No value for information without use – Use & Create – Publish ● Accumulation of information is the wealth of society – Distribution of information is the health of society – Publish – Share -- Collect Hideaki Takeda, NII, LODAC, 2010
  27. 27. Information Life Cycle - 2 ● Before Gutenberg – Media ● Hand-writing books ● Oral communication – Information Life Cycle ● Slow ● Small amount ● Few People ● After Gutenberg, the age of Mass media arrived .... Hideaki Takeda, NII, LODAC, 2010
  28. 28. Two Social Layers on Information Life Cycle Writer, Artist, Scholar Mass media Government data Publish Co-Creation in Social Media Collect Web Service Public Use&Create Adapted from Hideaki Takeda, NII, LODAC, 2010 Internet Search Engine Web Web Browser HTML Editor
  29. 29. Web and Metadata ● Web accelerate Information Life Cycle in – Speed – Quantity – People Hideaki Takeda, NII, LODAC, 2010
  30. 30. Linked Data --the Platform for Information Life Cycle-- ● The Semantic Web isn't just about putting data on the web. It is about making links, so that a person or machine can explore the web of data. With linked data, when you have some of it, you can find other related data. Tim Berners-Lee, http://www.w3.org/DesignIssues/LinkedData.html, 2006
  31. 31. Linked Data (http://linkeddata.org/) Linking Open Data cloud diagram, by Richard Cyganiak and Anja Jentzsch. http://lod-cloud.net/
  32. 32. The Four Rules ● The URIs identify any kind of object or concept. But for HTML or RDF, the same expectations apply to make the web grow: 1. Use URIs as names for things 2. Use HTTP URIs so that people can look up those names. 3.When someone looks up a URI, provide useful information, using the standards (RDF*, SPARQL) 4. Include links to other URIs. so that they can discover more things. Tim Berners-Lee, http://www.w3.org/DesignIssues/LinkedData.html, 2006
  33. 33. Is your data 5 Star? ★ Available on the web (whatever format), but with an open licence ★★ Available as machine-readable structured data (e.g. excel instead of image scan of a table) ★★★ as (2) plus non-proprietary format (e.g. CSV instead of excel) ★★★★ All the above plus, Use open standards from W3C (RDF and SPARQL) to identify things, so that people can point at your stuff ★★★★★ All the above, plus: Link your data to other people’s data to provide context Tim Berners-Lee, http://www.w3.org/DesignIssues/LinkedData.html, 2006
  34. 34. Importance of data in public sector as Linked Data ● In principle, it should be shared ● It is the basic knowledge of our society ● Data in public sector – Library – Museum – Archive – Government Hideaki Takeda, NII, LODAC, 2010
  35. 35. Efforts in LODAC (http://lod.ac) ● Integration policy – Sharing of responsibility to integrate data from different sources – Each source is responsible for its data ● Identifying IDs for data and managing data with the IDs – LODAC is only responsible for integration ● Assigning original IDs and associating other IDs to them Hideaki Takeda, NII, LODAC, 2010
  36. 36. New Media & Social Media ● Open participation – Mass media, Government data – Public participation ● Linked Open Data – Name your data for linking in – Linking to others for being found
  37. 37. การสร้างฐานความรู้วัฒนธรรมด้วยการร่วมพัฒนา Cultural Knowledge Co-Creation on Social Network ● สร้างโครงสร้างพื้นฐานด้านความรู้วัฒนธรรมเพื่อบริการประชาชนและการ ต่อยอดทางธุรกิจตามแนวทางเศรษฐกิจสร้างสรรค์ ● สร้างความร่วมมือระดับหน่วยงานเพื่อการประยุกต์ใช้เทคโนโลยีสำหรับ การพัฒนาองค์ความรู้ ● สร้างความร่วมมือระดับหน่วยงานเพื่อการพัฒนาและเผยแพร่องค์ความรู้ วัฒนธรรม ● สร้างเครือข่ายสังคมเพื่อการดูแลและพัฒนาต่อ ยอดองค์ความรู้วัฒนธรรม
  38. 38. การสร้างหน่วยความรู้เชิงวัฒนธรรมที่เป็นพลวัต
  39. 39. การร่วมพัฒนาอย่างยั่งยืน
  40. 40. แลกเปลี่ยนเรียนรู้ http://www.m-culture.in.th/
  41. 41. เอกลักษณ์ของจังหวัด
  42. 42. แลกเปลี่ยนเรียนรู้ Iphone app m-culture
  43. 43. Key items for every policy to introduce sociel media ● What is social media and how will we use it ● Reminders on confidential information ● Define who is responsible and identify a main point of contact ● Responsibility for what is written online ● Identifying oneself as an employee of the company ● What happens if the policy is violated oxiem.com
  44. 44. New Leader ผู้นำในยุคใหม่
  45. 45. ผู้นำในยุคใหม่ คนที่มีความสามารถ การเป็นผู้นำ คนที่มีความสามารถ สตีฟ จ็อบส์ ผลักดันให้เกิดการสร้างนวัตกรรม
  46. 46. Stay hungry. Stay foolish.
  47. 47. Your time is limited, so don't waste it living someone else's life.
  48. 48. Samsung Lee Kun-hee, Chairman
  49. 49. ตัวอย่างการสร้างผู้นำยุคใหม่ ● ให้รางวัลคนที่ทำผิดพลาด – เรียนรู้ ปรับปรุง หาวิธีแก้ไข ● ให้พนักงานเสนอโครงการเอง เมื่อได้รับความเห็นชอบก็เป็นหัวหน้าโครงการ – เรียนรู้การเป็นผู้นำ สร้างประสบการณ์จริง พัฒนาตนเอง ● หลักสูตร leadership โดยให้ทำงานร่วมกัน ซึ่งจะได้เห็นความเป็นผู้นำจากการทำงานร่วมกัน ● ผู้นำต้องพัฒนา Vision, Mission, Passion ● Top-down management อาจเหมาะสำหรับองค์กรที่มีผู้นำรุ่นแรกหรือเป็นเจ้าของ เช่น Samsung หากเป็นระบบเงินเดือนอาจต้องเป็นแบบ Bottom-up

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