Vipra Business - Know The Effects of RankBrain 2016
GOOGLE RANKBRAIN : HOW DOES IT
EFFECTS IN SEO 2016?
1. Google and other search engines use difficult or
improvised algorithms to rank your website in its
SERPs(Search Engine Result Pages).
2. RankBrain is a machine-learning system developed by
Google to help improve search results and to interpret
brand new queries that haven’t been previously searched
3. RankBrain has become the third most important search-
4. Some experts consider it to be part of the Hummingbird
search algorithm, which was launched to help Google
better understand the meaning of the entire query behind
RankBrain identifies patterns behind different
search queries that might seem unrelated and finds
similarities between them.
This allows the Google search engine to
understand a phrase that is has never dealt with
before by correlating it with phrases it is already
RankBrain constantly teaches itself, supposedly by
paying attention to metrics like bounce rate or time
spent on page. So if a user considers displayed
results irrelevant to their query, the next time, the
algorithm will show other results for this query.
WHAT DOES IT MEAN FOR YOU AS A GOOGLE USER?
You will be able to find information about a thing,
concept or fact without using this particular word in
a search query (the example provided
by Bloomberg is “What’s the title of the consumer at
the highest level of a food chain”).
You’ll get more relevant results for ambiguous
queries or queries that have multiple meanings (for
example, “Apple” as in the name of the brand vs.
“apple” as in the fruit)
If you type in a query that Google has never
encountered before, it will be correctly interpreted
and matched with familiar ones.
HOW TO OPTIMIZE FOR RANKBRAIN?
According to Google’s official representatives, there
is no way to optimize for RankBrain.
So which conclusions can we draw from the
principles of operation that uses RankBrain?
1) Expand your keyword list beyond synonyms
2) Focus on creating comprehensive content
that provides value to your audience.
3) Optimize for people, not for search engines.
Focus your attention on providing a better user
experience, analyzing your visitors’ behavior and
making changes accordingly.
CONCLUSION : ABOUT GOOGLE RANKBRAIN
Being a machine learning system, RankBrain is
constantly improving itself, while at the same time,
Google algorithms are being updated and further
Thus, you will succeed whatever new algorithms
appear in the search industry or updates are rolled
Vipra Business is the known SEO company that
follows up these Google new algorithm updates.
Try to focus on your user experience and pages
view that helps to boost up your ranking positions.