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promtion of Bars in restaurant

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promtion of Bars in restaurant

  1. 1. PROMOTING BARS in restaurant
  2. 2. Agenda • • • • Introduction Key facts & figures Observations Suggestions
  3. 3. Introduction A uniquely designed contemporary lounge & bar.
  4. 4. Key facts & figures • Offers great variety of premium, imported and Indian spirits, innovative cocktails & lip smacking snacks. • Covers: 30+10 • Timings: 11:30am to 11:30pm
  5. 5. Observations S.no Name APC (in Rs.) variance 1 Zodiac 655 -109 2 Nostradamus 170 -212 3 Earthen Oven 595 -219 4 Oriental Pavillion 634 -191 The data has been taken from the flash report of 29th Dec’13 700 600 500 400 300 APC (in Rs.) 200 variance 100 0 -100 Zodiac Nostradamus Earthen Oven Oriental Pavillion -200 1 2 3 4 -300
  6. 6. Break up – Food & Beverage sales OUTLET Actual FOOD SALE (IN Rs.) Actual BEVERAGE SALE Zodiac 28167 2315 Nostradamus 1697 5078 Earthen Oven 7733 536 Oriental Pavillion 4438 718 30000 25000 20000 15000 Actual FOOD SALE (IN Rs.) Actual BEVERAGE SALE 10000 5000 0 Zodiac Nostradamus Earthen Oven Oriental Pavillion The data has been taken from the flash report of 29th Dec’13
  7. 7. Suggestion • Over budget- reason for high variances • Focus on promoting food sales • Platter promotions – special themed snacks platters- punjabi/oriental fusion • Buy one get one platters on low days like – Mon-Wed • Special snacks and drinks offers for corporate gettos
  8. 8. • Monday Nights – “Corporate connections”
  9. 9. • Tuesday nights – “media mingle”
  10. 10. • Wednesday nights – Women Wednesdays
  11. 11. PROMOTING ZODIAC AT ITC FORTUNE EXCLIBUR Zodiac is a 24 hour multi-cuisine coffee shop with a live kitchen bringing the best of world cuisines together.
  12. 12. Key facts • • • • • • • • • You can embark on a journey of culinary discovery from around the globe at any time of day or night. It is the perfect venue for power business lunch and for the elaborate family dinner. Timings: Buffet and À la carte Covers – 82 Pasta live counter Fitness Breakfast Live Band Performance in the Evening Prices Break Fast- 599+tax Lunch – 1199+ tax(Mon to Sat) Dinner- 1599+tax( Alcoholic) 1399+tax( soft beverages) 15% Discounts on Bakery items during happy hours throughout the week.
  13. 13. OBSERVATION OUTLET APC (in Rs.) Actual BEVERAGE SALE Zodiac 28167 2315 Nostradamus 1697 5078 Earthen Oven 7733 536 Oriental Pavillion 4438 718 variance APC (in Rs.) 700 600 500 400 300 200 100 0 -100 -200 -300 Zodiac Nostradamus Earthen Oven Oriental Pavillion
  14. 14. Break up – Food & Beverage sales OUTLET Actual FOOD SALE (IN Rs.) Actual BEVERAGE SALE Zodiac 28167 2315 Nostradamus 1697 5078 Earthen Oven 7733 536 Oriental Pavillion 4438 718 30000 25000 20000 15000 Actual FOOD SALE (IN Rs.) 10000 Actual BEVERAGE SALE 5000 0 Zodiac Nostradamus Earthen Oven Oriental Pavillion
  15. 15. Suggestion • Focus on promoting Beverage sales.

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