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Online video in Financial Services


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This is the powerpoint presentation accompanying a live webcast run by Viocorp in April 2011.

Watch the webcast here:

- Hear from leaders in your industry about effective use of video communication
- Learn about the latest trends in online video and social media integration
- Understand how mobile devices are changing the way we communicate
- Live Q&A so you can ask questions direct to the exper

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Online video in Financial Services

  1. 1. Online video and the Revolution in Financial Services Communication<br />1<br />The webcast will commence shortly…<br />
  2. 2. Online video and the Revolution in Financial Services Communication<br />2<br />
  3. 3. Audiences are getting younger <br /><ul><li>Over 50% of the world’s population right now is under 30 </li></ul>They use different forums for information sharing<br /><ul><li>Facebook tops Google for U.S. internet traffic
  4. 4. In fact, if Facebook were a country it would be the 3rd largest in the world
  5. 5. 50% of mobile internet traffic in the UK is Facebook</li></ul>Smart companies are taking advantage of these trends<br />80% of companies use social media to attract new recruits<br />The way we consume information is changing, and online video is key to this…<br />The Information Revolution<br />3<br />
  6. 6. Consumer Internet Traffic<br />4<br />Rapid growth in video streaming<br /><ul><li>Online video is by far the fastest growing segment of internet usage
  7. 7. Online video will account for >55% of global consumer internet traffic by 2014
  8. 8. The global online video audience is now greater than 1 billion
  9. 9. 89 million people in the US watch 1.2 billion videos every day</li></li></ul><li>Video is expected to overtake broadcast TV by 2019<br />5<br />Source – The Diffusion Group <br />
  10. 10. Mobile devices are accelerating video uptake<br />6<br />
  11. 11. Apple devices dominating mobile video<br />7<br /><ul><li>Mobile video traffic increased by60% in 2010
  12. 12. Video streaming will consume 66% of global mobile data by 2014
  13. 13. iPads and tablet devices are helping to drive the shift to video viewing online
  14. 14. iPads set to overtake all other devices for video consumption by end 2011</li></ul>Mobile Internet Traffic<br /><ul><li>Live streaming to iPads and iPhones has now been launched in Australia by Viocorp</li></li></ul><li>Apple devices dominating mobile video<br />8<br />
  15. 15. What about Australia ? <br />9<br />
  16. 16. YouTube <br />10<br />YouTube is a huge consumer video portal:<br />Over 24 hours of video is uploaded to YouTube every single minute<br />2 billion videos are viewed every day on YouTube<br />Fantastic distribution platform<br />Should form part of your strategy if relevant<br />Not a substitute for a professional video management platform<br />
  17. 17. Corporate Video Usage is Exploding<br />11<br />Investor Relations<br /><ul><li>Results briefings, Investor Day presentations, AGMs, Fund updates, Analyst updates</li></ul>Marketing <br /><ul><li>Product Demos, TVCsOnline, Viral adverts,Digital Press Releases,3rd Party Media content (TV, Radio), User Generated Content,Case Studies, Clienttestimonials</li></ul>Events <br /><ul><li>Expert Q&A sessions, Thought Leadership seminars, Sponsored events, Conference Presentations,Webcasts / Webinars</li></ul>HR/Training <br /><ul><li>Induction videos,Product demos,Software demos,Compliance Training,OH&S Training</li></ul>Corporate Communications<br /><ul><li>Corporate videos, Facilities or Plant tours, Media kits</li></ul>Internal Communications<br /><ul><li>Training & Development, Management updates, Town Hall meetings</li></li></ul><li>Online video adoption path<br /><ul><li>Analyst Updates
  18. 18. Thought Leadership
  19. 19. Panel Discussions
  20. 20. CEO Updates
  21. 21. Media Releases
  22. 22. Investor Relations
  23. 23. Fund Launches
  24. 24. Adviser Marketing
  25. 25. Town Hall Meetings
  26. 26. Online Q&A </li></ul>Corporate TV Portals<br />Financial Services Video Usage Pattern<br />Video Content Management System<br />Live Video Webcast<br />Video Hosting<br />On-Demand Webcast<br />$1k - $5k<br />$8k - 12k<br />$12k - $25k pa<br />$25k - $75k pa<br />Average Annual Spend<br />12<br />
  27. 27. Internal Communications<br />13<br />
  28. 28. Internal Communications – Web TV portal<br />14<br />
  29. 29. Web TV – Thought leadership<br />15<br />
  30. 30. Web TV – Portal sponsorship<br />16<br />
  31. 31. Live streaming – thought leadership<br />17<br />
  32. 32. Banker training (screencasting)<br />18<br />
  33. 33. Social TV<br />19<br />
  34. 34. Investor Relations<br />20<br />
  35. 35. Events<br />21<br />
  36. 36. Events<br />22<br />
  37. 37. Cross platform<br />23<br />
  38. 38. Viocorp connects content and viewers through innovation<br />How can we help ?<br />24<br />
  39. 39. Video workflow and communication<br />25<br />
  40. 40. 26<br />Department of Prime Minister and Cabinet<br />
  41. 41.<br />27<br />