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Internet show viocorp creds

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Internet show viocorp creds

  1. 1. Best practice for online video Nick Bolton, Viocorp
  2. 4. The industry now
  3. 5. 1st layer - Free <ul><li>Free to view </li></ul><ul><li>Advertising supported </li></ul><ul><li>Short content </li></ul><ul><li>Tough to monetise </li></ul><ul><li>Tough to control </li></ul><ul><li>Market shakeout coming </li></ul>
  4. 6. 2nd layer - Corporate <ul><li>Content viewers will not </li></ul><ul><li>pay for content </li></ul><ul><li>Content owners will pay to have </li></ul><ul><li>content delivered </li></ul><ul><li>Corporates, government, sports </li></ul><ul><li>clubs, churches, etc </li></ul><ul><li>Brand, stick, engage, buy, </li></ul><ul><li>sample, interact, network, </li></ul><ul><li>leverage, </li></ul>
  5. 7. 3rd layer - Premium <ul><li>Niche content </li></ul><ul><li>Content more easily ‘monetised’ </li></ul><ul><li>ie viewers prepared </li></ul><ul><li>to pay for content </li></ul>
  6. 8. 4th layer - Broadcasters <ul><li>Multiple revenue sources </li></ul><ul><li>Probably a traditional </li></ul><ul><li>broadcast model sitting behind it </li></ul><ul><li>...opens up niche broadcast opportunities... </li></ul>
  7. 9. Video value chain
  8. 12. Commercialisation <ul><li>Brand </li></ul><ul><li>Duration / Permanence </li></ul><ul><li>Engagement </li></ul><ul><li>Post-event follow up </li></ul><ul><li>Community and networking </li></ul><ul><li>Speed to market </li></ul><ul><li>Geographical dispersion </li></ul><ul><li>Leverage into call to actions </li></ul><ul><ul><li>– subscribe, try, purchase, join, </li></ul></ul><ul><li>Lead generation </li></ul>
  9. 13. Monetisation <ul><li>Advertising </li></ul><ul><li>Sponsorship </li></ul><ul><li>Pay-per-view </li></ul><ul><li>Subscription </li></ul><ul><li>Content syndication </li></ul><ul><li>Cross-platform </li></ul><ul><li>Branded content </li></ul>
  10. 42. Resources <ul><li>www.videonuze.com </li></ul><ul><li>www.streamingmedia.com </li></ul><ul><li>www.reelseo.com </li></ul><ul><li>www.newteevee.com </li></ul>
  11. 43. Nick Bolton General Manager, Melbourne e: nick.bolton@viocorp.com t: 03 9905 4400 m: 0412 101726 Twitter / Skype / LinkedIn: nickybee99 Twitter: @viocorp

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