Ad-Tech Sydney 2011 - Video in 2011 and the impact of Social TV

1,143 views

Published on

Nick Bolton, General Manager, Melbourne, Viocorp

A presentation on what’s hot in online video right now, looking at consumer behaviour and growth, the real emergence of IPTV, content syndication and advertising, and integrated social networking

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,143
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
21
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Ad-Tech Sydney 2011 - Video in 2011 and the impact of Social TV

  1. 1.
  2. 2.
  3. 3. Consumer viewing habits
  4. 4. Consumer internet traffic
  5. 5.
  6. 6.
  7. 7.
  8. 8.
  9. 9.
  10. 10. The Video Platform Market
  11. 11. Commercialisation <ul><li>Commercialisation comes before monetisation </li></ul><ul><li>Brand </li></ul><ul><li>Engagement </li></ul><ul><li>Longtail </li></ul><ul><li>Lead generation </li></ul><ul><li>Direct Response </li></ul><ul><li>Subscribe, sample, demo, appointment, forward, feedback, survey, social networks </li></ul><ul><li>Build content and audience before monetisation </li></ul><ul><li>Free v Freemium v Premium </li></ul>
  12. 12. <ul><li>http://www.reelseo.com/42-ways-online-video-business/ </li></ul>
  13. 13.
  14. 14.
  15. 15.
  16. 16.
  17. 17.
  18. 18.
  19. 19.
  20. 20. Viocast Live and on-demand Registration Synchronise Social TV
  21. 21. Future Forums: The Future of Events The Future of Social Networking The Future of Workplace Communications The Future of News Reporting The Future of Entertainment The Future of Sports Broadcasting The Future of Television
  22. 22.
  23. 23.
  24. 24.
  25. 25.
  26. 26.
  27. 27.
  28. 28. Monetisation Opportunities <ul><li>Once you have content and audience, </li></ul><ul><li>PayPerView </li></ul><ul><li>Subscription </li></ul><ul><li>Downloads </li></ul><ul><li>Advertising </li></ul><ul><li>Sponsorship </li></ul><ul><li>Syndication </li></ul><ul><li>Branded content </li></ul><ul><li>Vouchering </li></ul><ul><li>Cross promotions </li></ul>
  29. 29.
  30. 30. Large scale live broadcasts Winter Olympics Obama inauguration Michael Jackson Funeral US College Basketball YouTube - U2 - Indian Premier League - IT Ministers debate
  31. 31.
  32. 32.
  33. 33.
  34. 34.
  35. 35.
  36. 36.
  37. 37. <ul><ul><li>LIVE AT 3.40PM FROM STAND 62 AND ONLINE / IPHONE / IPAD WWW.VIOCA.ST/FUTURE_OF_LIVE </li></ul></ul>
  38. 38. <ul><li>http://www.slideshare.net/viocorp </li></ul><ul><li>Nick Bolton [email_address] / 0412 101726 / @nickybee99 </li></ul><ul><li>2 / 47 Murray Street, Pyrmont, Sydney, NSW 2009 / 02 8007 6200 </li></ul><ul><li>1 / 1 Cecil Place, Prahran, Melbourne, VIC 3181 / 03 9005 4400 </li></ul><ul><li>www.viocorp.com / @viocorp </li></ul>Thank you
  39. 39. Who we are? Australian business 8 years old Based in Sydney and Melbourne 75 staff – about 40 engineers Privately owned Profitable
  40. 40. Who do we do it for?

×