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*	
14	Consigli	pra/ci	per	ges/re		
una	pagina	LinkedIn	
Connect to Opportunity!
*	
Qualche	numero	
Fonte:	h=ps://press.linkedin.com/about-linkedin		
400	mln.		di	iscriC	
200		paesi	
Trado=o	in		
24	ling...
*	
Le	pagine	Aziendali	all’interno		
del	Network
*	
Le pagine aziendali
TIPS
*	TIPS #1
•  CENTRALIZZA	
Individuare	un	
responsabile	aziendale	
della	pagina.
*	TIPS #2
	
•  CREA	UN	TEAM	DI	CONTRIBUTOR	
in	base	a	capacità	di	produrre	contenu/	(tes/,	immagini,	video,	
etc.)	e	in	ba...
*	TIPS #3
•  DEFINISCI	UN	CALENDARIO	EDITORIALE	
differenziare	i	temi,	mantenere	un	aggiornamento	costante.
*	TIPS #4
	
•  DAI	UNA	VISIONE	SUI	TEMI	
CALDI	
cavalcare	quello	di	cui	gli	
uten/	parlano	aiuta	nella	
definizione	del	pia...
*	TIPS #5
•  PARLA	DELL’AZIENDA	MA	IN	MODO	INFORMALE		
Le	persone,	le	loro	capacità,	i	loro	vol/	sono	di	fa=o	ciò	
che	da	...
*	TIPS #6
•  OTTIMIZZA	PER	I	MOTORI	DI	
RICERCA	
Inserisci	una	descrizione	aziendale	
in	cui	le	prime		156	ba=ute	
conteng...
*	TIPS #7
•  PARLA	ANCHE	CON	I	
VIDEO	
un	video	può	raccontare	
in	maniera	immediata	
l’azienda,	un	prodo=o	o	
un	servizio...
*	TIPS #8
•  COINVOLGI	I	COLLEGHI	
•  dovranno	essere	i	primi	a	
interagire	con	i	contenu/	
posta/	sulla	pagina	
aziendale...
*	TIPS #9
•  VISIBILITA’	SUGLI	ALTRI	CANALI	AZIENDALI	
•  Newsle=er	Aziendale	
•  Post	sul	blog	aziendale	
•  Follow	Bu=on...
*	TIPS #10
	
•  TARGHETTIZZA	LA	VISIBILITA’	
•  Se	la	pagina	ha	mol/	follower	può	essere	opportuno	
personalizzare	il	targ...
*	TIPS #11
•  GLI	UPDATE	PER	INGAGGIARE	
•  Aggiorna	la	pagina	con	contenu/	che	
diano	“valore”	a	chi	li	legge	(consigli,	...
*	TIPS #12
•  FORMALI	MA	NON	
TROPPO	
•  Auguri	e	post	
simpa/ci	possono	
entrare	a	far	parte	
del	piano	editoriale.
*	TIPS #13
•  RACCONTATE	I	VOSTRI	
PIANI	CON	TITOLI	
ACCATTIVANTI.	
•  La	maggior	parte	
degli	uten/	si	
fermerà	a	leggere...
*	TIPS #14
•  MASSIMIZZA	L’AMPLIFICAZIONE	
DEI	CONTENUTI	
•  Like,	Share	e	commen/	rendono	
maggiormente	visibili	i	
conte...
*	
E	ora…
*
*	
GRAZIE.
Vincenzo	Dell’Olio	
Digital	Marke,ng	Consultant	
vins.dellolio@gmail.com
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14 consigli per gestire bene una pagina LinkedIn

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Tips rapidi ma fondamentali per partire bene nella gestione di una pagina Business su LinkedIn.
Segui gli altri miei appunti di Marketing su: http://www.vincenzodellolio.com

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14 consigli per gestire bene una pagina LinkedIn

  1. 1. * 14 Consigli pra/ci per ges/re una pagina LinkedIn Connect to Opportunity!
  2. 2. * Qualche numero Fonte: h=ps://press.linkedin.com/about-linkedin 400 mln. di iscriC 200 paesi Trado=o in 24 lingue 7,5 mln di pagine aziendali +1 mln di gruppi 8 mln. di uten/ in Italia
  3. 3. * Le pagine Aziendali all’interno del Network
  4. 4. * Le pagine aziendali TIPS
  5. 5. * TIPS #1 •  CENTRALIZZA Individuare un responsabile aziendale della pagina.
  6. 6. * TIPS #2 •  CREA UN TEAM DI CONTRIBUTOR in base a capacità di produrre contenu/ (tes/, immagini, video, etc.) e in base ai dipar/men/ aziendali: HR e Marke/ng.
  7. 7. * TIPS #3 •  DEFINISCI UN CALENDARIO EDITORIALE differenziare i temi, mantenere un aggiornamento costante.
  8. 8. * TIPS #4 •  DAI UNA VISIONE SUI TEMI CALDI cavalcare quello di cui gli uten/ parlano aiuta nella definizione del piano editoriale.
  9. 9. * TIPS #5 •  PARLA DELL’AZIENDA MA IN MODO INFORMALE Le persone, le loro capacità, i loro vol/ sono di fa=o ciò che da valore a quello che fate. Raccontate di voi a=raverso loro.
  10. 10. * TIPS #6 •  OTTIMIZZA PER I MOTORI DI RICERCA Inserisci una descrizione aziendale in cui le prime 156 ba=ute contengano le keyword principali legate al business della tua azienda. “As the world's largest mul/na/onal consumer goods company, Procter & Gamble Co. (P&G, NYSE: PG) is the 4th largest corpora/on in the world by market capitaliza/on and is Fortune's 6th Most Admired Company.”
  11. 11. * TIPS #7 •  PARLA ANCHE CON I VIDEO un video può raccontare in maniera immediata l’azienda, un prodo=o o un servizio e mostrare le opinioni/reference dei clien/ o dei dipenden/ soddisfaC. h=ps://www.linkedin.com/company/procter-&- gamble/careers?trk=top_nav_careers
  12. 12. * TIPS #8 •  COINVOLGI I COLLEGHI •  dovranno essere i primi a interagire con i contenu/ posta/ sulla pagina aziendale (e così facendo ne accresceranno la visibilità). •  Inoltre aggiungendo il link alla pagina nella propria firma mail potranno darne visibilità verso i propri contaC.
  13. 13. * TIPS #9 •  VISIBILITA’ SUGLI ALTRI CANALI AZIENDALI •  Newsle=er Aziendale •  Post sul blog aziendale •  Follow Bu=on sul sito aziendale •  Post dedica/ su FB, Twi=er e G+ h=ps://developer.linkedin.com/plugins/follow-company
  14. 14. * TIPS #10 •  TARGHETTIZZA LA VISIBILITA’ •  Se la pagina ha mol/ follower può essere opportuno personalizzare il target in base al contenuto pubblicato.
  15. 15. * TIPS #11 •  GLI UPDATE PER INGAGGIARE •  Aggiorna la pagina con contenu/ che diano “valore” a chi li legge (consigli, visioni, no/zie, etc.) piu=osto che insistere in auto-promozioni. •  Posta almeno una volta al giorno durante la seCmana (qualche volta anche nel week-end) •  Aggiorna sopra=u=o in orari ma=u/ni. •  Linka approfondimen/ del tuo contenuto (post su blog, sezioni del sito, da/ o ar/coli esterni).
  16. 16. * TIPS #12 •  FORMALI MA NON TROPPO •  Auguri e post simpa/ci possono entrare a far parte del piano editoriale.
  17. 17. * TIPS #13 •  RACCONTATE I VOSTRI PIANI CON TITOLI ACCATTIVANTI. •  La maggior parte degli uten/ si fermerà a leggere solo /tolo e breve abstract di eventuali post, /toli originali aiuterebbero la condivisone.
  18. 18. * TIPS #14 •  MASSIMIZZA L’AMPLIFICAZIONE DEI CONTENUTI •  Like, Share e commen/ rendono maggiormente visibili i contenu/. E’ importante o=enerli (invitate a commentare già nel post, fate domande). •  Inserisci nel tuo sito i plug-in Share di LinkedIn per perme=ere di condividere i post. •  Traccia i rilanci che portano più visite verso il sito. h=ps://developer.linkedin.com/plugins
  19. 19. * E ora…
  20. 20. *
  21. 21. * GRAZIE. Vincenzo Dell’Olio Digital Marke,ng Consultant vins.dellolio@gmail.com

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