Market Strat New

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Market Strat New

  1. 1. Today, you have to run faster to stay in the same place… MARKETSTRAT-RESEARCH
  2. 2. Presentation Flow The Research Case of 14 User Research Services Domains Team Facilities Clients About Us Techniques Next
  3. 3. About Us <ul><li>Retail, FMCG and Rural NGO Research and Resourcing Services </li></ul><ul><li>Since January 2009 </li></ul><ul><li>Start-up Venture of Marketing Research Mavericks </li></ul><ul><li>Don’t Stop at Data Mining </li></ul><ul><li>Shape Solutions and Alternatives that are best </li></ul><ul><li>Simplify Research for Quick Decision Making </li></ul><ul><li>Application of Advanced Statistical Tools to Problem Solving </li></ul><ul><li>Research that is Self-Explanatory and Practical </li></ul><ul><li>Above All – LOW COST RESEARCH </li></ul> of 14 About Us The business case Usability Services Domains Methodologies Team Facilities Clients Next
  4. 4. What kind of Research do we do? of 14 About Us The business case Usability Services Domains Methodologies Team Facilities Clients Next
  5. 5. Market Research and Brand Consulting Services <ul><li>Quantitative Research Experience </li></ul><ul><li>Usage and attitude studies </li></ul><ul><li>Product and concept tests </li></ul><ul><li>Product design (conjoint) studies </li></ul><ul><li>Pricing research studies </li></ul><ul><li>Brand health tracking studies </li></ul><ul><li>Brand and advertising tracking </li></ul><ul><li>Retail Store Audits </li></ul><ul><li>Customer satisfaction studies </li></ul><ul><li>Demand estimation studies </li></ul><ul><li>Market Research Training using SPSS </li></ul> of 14 About Us The business case Usability Services Domains Methodologies Team Facilities Clients <ul><li>BTL and Marketing Plan </li></ul><ul><li>New Product Launch Plans </li></ul><ul><li>Positioning Research </li></ul><ul><li>Brand Equity Studies </li></ul><ul><li>Benefit Laddering </li></ul><ul><li>Annual Report Writing </li></ul><ul><li>Internet Research </li></ul><ul><li>Communication Pretesting </li></ul><ul><li>Communication Skill Building </li></ul><ul><li>Rural Research Methods for NGOs </li></ul><ul><li>Rural Projects Cost Benefit Analysis </li></ul><ul><li>Corporate Presentations </li></ul><ul><li>Sales and Retail Trainings </li></ul>Next
  6. 6. Pure User Research <ul><li>“ Out of the box” market insights </li></ul><ul><li>Unlike big agencies, experienced researchers execute your projects </li></ul><ul><li>Detailed attention to your projects </li></ul><ul><li>Actionable context rich analysis </li></ul><ul><li>Enable DECISION MAKING </li></ul> of 14 User Research Services Domains Team Facilities Clients The business case About Us Techniques Next
  7. 7. Domains of 14 User Research Services Domains Team Facilities Clients The business case About Us Techniques Next
  8. 8. Techniques of 14 The business case User Research Services Domains Team Facilities Clients About Us Techniques Next
  9. 9. Techniques of 14 The business case User Research Services Domains Team Facilities Clients About Us Techniques Next
  10. 10. Output and Tools – Software Used for Analysis of 14 The business case User Research Services Domains Team Facilities Clients About Pure IT Techniques Next
  11. 11. Team – Vinod Shukla (Practice Head) <ul><li>12 years of Marketing and Marketing Research experience </li></ul><ul><li>Worked with A&M, Amul, Reckitt Benckiser, Paras, Pantaloon, and Safal </li></ul><ul><li>New Product Development and Launch Specialist </li></ul><ul><li>Launched products like Amul Mithai Mate, Dal Analogue, Safal Processed Foods Range, Paras Dahi, Paras Nimbu Paani, Paras UHT, Yoghurt Drink, Mr.Shine, Colin, Harpic, Lizol </li></ul><ul><li>Store Designed - Safal Pure Veg and Safal Daily Fresh </li></ul><ul><li>Post graduate diploma in Rural Management from IRMA </li></ul><ul><li>Specialization in Multivariate Data Analysis and Sales and Distribution Management </li></ul><ul><li>Earned Honours in Journalism from Delhi University standing Second in Order of Merit. Ex-Columban. </li></ul> of 14 User Research Services Domains Team Facilities Clients The business case About Us Techniques Next
  12. 12. Facilities <ul><li>On-Time Delivery </li></ul><ul><li>Software Tools Demystified - Research Explanation Modules shared for thorough understanding of Tools Application to Data </li></ul><ul><li>Statistical Data Softwares Shop for purchasing tools </li></ul><ul><li>Hands On Research </li></ul><ul><li>Triangulation </li></ul><ul><li>Data Check </li></ul> of 14 User Research Services Domains Team Facilities Clients The business case About Us Techniques Next
  13. 13. Clients of 14 User Research Services Domains Team Facilities Clients The business case About Us Techniques Next
  14. 14. Thank You! Vinod Shukla Founder and Practice Head T: 9868897308 E: marketstrat1@gmail.com W: http://marketstrat-research.hpage.com Blog : http://marketstrat-research.blogspot.com of 14 User Research Services Domains Team Facilities Clients The business case About Us Techniques

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