SOURCES OF REPUTATIONAL RISK
Employee’s                  Customer’s                                                           satisfactionsatisfaction ...
• Increasing exposure through anexpanding Internet• Impersonal and discourteous behaviour• Acting too late
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Sources of reputational risk

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Sources of reputational risk

  1. 1. SOURCES OF REPUTATIONAL RISK
  2. 2. Employee’s Customer’s satisfactionsatisfaction perception of THE BRAND perception of the brand the brand loyaltyretention Increase in identity image customer sales
  3. 3. • Increasing exposure through anexpanding Internet• Impersonal and discourteous behaviour• Acting too late

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