1. Difference between normal
content writing and SEO content
writing
It is quite common for people to consider SEO content writing and normal
content writing as the same thing. Though both the terms are similar (SEO
content writing is essentially content writing as well), there is a very
important difference between the two. While normal content writing chiefly
demands a good writer, capable of handling various topics for either blog
writing, creative writing or article writing, and having merely a good grip over
English language, SEO content writing entails a bit more. For instance,
conventional writing does not require keyword optimization in every case.
Furthermore, an SEO content writer, unlike a normal web content writer,
must be able to strategize the content he/she is writing.
An SEO content writer’s prime purpose is to target online promotions and to
generate effective business leads. Keywords play a pivotal role here. The SEO
content writer must design his/her articles keeping the immense significance
of keywords in his/her mind. Keywords should be used in such a manner, that
while the reader intends to merely skim through the article, somewhere in the
middle he is engrossed in it, and ends up scouring your entire site, reading
through articles one after another. Moreover, it is highly crucial that the
content should be such that that it appears on top of the search engine result
list. Also, the content must not be a direct copy and paste from any other site
or web source. Doing this may lose your credibility and authenticity.
The use of right keywords in the content will make search engines to
determine whether to offer priority to your content and list them on top of the
SERPs. As most of the people tend to search websites that are listed on the
2. first page of the search results, the chances of getting more traffic to your
websites will be more if you follow SEO content writing methods.
Every company and business people know that the best technique to make
people buy their goods and services is to make them notice their existence in
other places too. When people recommend or discuss something, other people
might become curious to buy the same product too. The internet might be a
good way for marketing your products or services in a delicate way without
obliging the reader to buy something.
SEO content writing is hard and so you should hire a professional writer, who
can help you to know the complexities in SEO content writing.