“Bachat mera adhikar                    Shubhiksha mera abhimaan”To Make-over or not to Make-over                   Presen...
Shubhiksha ProfileChennai based grocery & pharmaceuticals storeFounded by R. Subramanian in 1997Susmita Misra, Vice-Pre...
Goal of the companyOpen store for every two kilometer in Chennai550 store by 2009 in DelhiPlan to expand in other part ...
Strategy adopted by ShubhikshaFocused on the lower & upper middle classOffer a better ambience than typical general stor...
A view on Organized Retail Market size
Supply chain & InventoryIt avoid intermediariesGoods directly procure from manufactures In house built supply chain sof...
SWOT analysis of Shubhiksha                                 WeaknessStrengths                        Lake of adequate reso...
Crisis Time    Initially pharmacy business faced many troubleOther pharmacist protested & damaged the storesLower price...
Current scenarioCompany has a total debt of around Rs 750 crore,Need funds to operating requirementsLooking for selling...
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Envp case
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Envp case

  1. 1. “Bachat mera adhikar Shubhiksha mera abhimaan”To Make-over or not to Make-over Presented by- Vinod kumar Arun adhana Deepak bhati Nakul kumar
  2. 2. Shubhiksha ProfileChennai based grocery & pharmaceuticals storeFounded by R. Subramanian in 1997Susmita Misra, Vice-President, Marketing Services of SubhikshaIn 2004, 164 stores all over Tamil Nadu & PondicherryAbout 1600 store all over the IndiaRevenue Rs. 2200 millionAimed Rs. 2800 million by the end of 2005
  3. 3. Goal of the companyOpen store for every two kilometer in Chennai550 store by 2009 in DelhiPlan to expand in other part of India
  4. 4. Strategy adopted by ShubhikshaFocused on the lower & upper middle classOffer a better ambience than typical general storePrices are 8% less than the MRPInform customers about promotional offersStore keepers help buyers in purchase decision
  5. 5. A view on Organized Retail Market size
  6. 6. Supply chain & InventoryIt avoid intermediariesGoods directly procure from manufactures In house built supply chain softwareSeparate godowns to stock branded, unbraned & pharmacy productsAll stores are connected through internet
  7. 7. SWOT analysis of Shubhiksha WeaknessStrengths Lake of adequate resourcesBulk purchase. Less attractive shopLesser price than other Lack of employeesTargeted middle class peopleStrong supply chain managementOpportunity ThreatsPlanning in semi metro city. Wall mart is comingAimed to open 550 new shop by2009 Big bazaar expanding its outlets More ,marks & Spencer
  8. 8. Crisis Time  Initially pharmacy business faced many troubleOther pharmacist protested & damaged the storesLower price created doubt about quality standard in the mind of drug inspector it fallowed by customersGlaxo refused to supply the drugsIt filed a suit against Glaxo & won the case.
  9. 9. Current scenarioCompany has a total debt of around Rs 750 crore,Need funds to operating requirementsLooking for selling stake to raise fundsUnable to pay wages, rentals and its suppliers.Trying to protect its store & assets but it has been crippled due to shortage of staff.
  10. 10. Thank You

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