Building	  Great	  User	  Experience	  with	  Data	              Vinoaj	  Vijeyakumaar	          Senior	  Conversion	  Spe...
User	  Experience	  •  It’s	  not	  just	  the	  experience	  of	     using	  the	  product	  •  It’s	  also	  about	  the...
Users	  …	  
Web	                  AnalyIcs	                                      What are What is the                 What do my      ...
Global	  Search	  Intelligence	  
Seeking	  CorrelaIons	  
But	  remember:	  correlaIon	  ≠	  causaIon	  
On-­‐Site	  Intelligence	  
Measure Behaviour           BehaviourEntry                       Exit          Engagement                                 ...
Understanding your audience
18
Phuket users are more engaged     than Bangkok users                                19
Social	  Intelligence	  
Web	                  AnalyIcs	                                      What are What is the                 What do my      ...
Thank	  You	       Vinoaj	  Vijeyakumaar	   Senior	  Conversion	  Specialist	     Google	  Southeast	  Asia	              ...
TEDx Johnson & Johnson - Building Great User Experience with Data - 2012-03-27
TEDx Johnson & Johnson - Building Great User Experience with Data - 2012-03-27
TEDx Johnson & Johnson - Building Great User Experience with Data - 2012-03-27
TEDx Johnson & Johnson - Building Great User Experience with Data - 2012-03-27
TEDx Johnson & Johnson - Building Great User Experience with Data - 2012-03-27
TEDx Johnson & Johnson - Building Great User Experience with Data - 2012-03-27
TEDx Johnson & Johnson - Building Great User Experience with Data - 2012-03-27
TEDx Johnson & Johnson - Building Great User Experience with Data - 2012-03-27
TEDx Johnson & Johnson - Building Great User Experience with Data - 2012-03-27
TEDx Johnson & Johnson - Building Great User Experience with Data - 2012-03-27
TEDx Johnson & Johnson - Building Great User Experience with Data - 2012-03-27
TEDx Johnson & Johnson - Building Great User Experience with Data - 2012-03-27
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TEDx Johnson & Johnson - Building Great User Experience with Data - 2012-03-27

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A talk I gave at Johnson & Johnson's internal TEDx conference held in Singapore on 27 March 2012. In this presentation I cover how digital data sources can be used to gain powerful insights to aid with product design and user experience.

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TEDx Johnson & Johnson - Building Great User Experience with Data - 2012-03-27

  1. 1. Building  Great  User  Experience  with  Data   Vinoaj  Vijeyakumaar   Senior  Conversion  Specialist   Google  Southeast  Asia     @vinoaj   +Vinoaj  Vijeyakumaar  
  2. 2. User  Experience  •  It’s  not  just  the  experience  of   using  the  product  •  It’s  also  about  the  las(ng   impression  it  leaves  in  the   consumers’  minds  
  3. 3. Users  …  
  4. 4. Web   AnalyIcs   What are What is the What do my people sayingworld looking visitors want? about my for? products? Search   Social   Intelligence  
  5. 5. Global  Search  Intelligence  
  6. 6. Seeking  CorrelaIons  
  7. 7. But  remember:  correlaIon  ≠  causaIon  
  8. 8. On-­‐Site  Intelligence  
  9. 9. Measure Behaviour BehaviourEntry Exit Engagement 1 6
  10. 10. Understanding your audience
  11. 11. 18
  12. 12. Phuket users are more engaged than Bangkok users 19
  13. 13. Social  Intelligence  
  14. 14. Web   AnalyIcs   What are What is the What do my people sayingworld looking visitors want? about my for? products? Search   Social   Intelligence  
  15. 15. Thank  You   Vinoaj  Vijeyakumaar   Senior  Conversion  Specialist   Google  Southeast  Asia     @vinoaj   +Vinoaj  Vijeyakumaar  

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