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Powerful. Flexible. Intelligent
Google Analytics’ Newest Features
Stephanie Hsu
Google Analytics Specialist
Google Confidential and Proprietary 1

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Evolution of Google Analytics
October 2005
• Democratise advanced analytics to the masses Accessibility
April 2007
• Move analytics from the backroom to the boardroom
October 2008 Usage
• Make accessible enterprise features to everyone
October 2009
• Make analytics intelligent
???
2010
• ???
Google Analytics Master Class 2010 #gamc

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Google Analytics Master Class 2010 #gamc 3

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a half
and
Day in the Life of…
Google Analytics Master Class 2010 #gamc 4

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Google Analytics Master Class 2010 #gamc 5

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10 am
Analytics Intelligence
Google Analytics Master Class 2010 #gamc 6

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Analytics Intelligence Powerful. Flexible. Intelligent.
Spend time looking for areas to take action on
Spend time taking action
Google Analytics Master Class 2010 #gamc 7

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Daily Intelligence Alerts Powerful. Flexible. Intelligent.
Google Analytics Master Class 2010 #gamc 8

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Daily Intelligence Alerts
Island Daily News
YouTube Channel
Google Analytics Master Class 2010 #gamc 9

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11 am
Expanded Mobile Reporting
Google Analytics Master Class 2010 #gamc 10

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Track Your Mobile Presence - Before Powerful. Flexible. Intelligent.
HTML
Nexus One
iPhone
Google Analytics Master Class 2010 #gamc 11

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Track Your Mobile Presence - Now Powerful. Flexible. Intelligent.
HTML & Applications WAP
Nexus One
iPhone
Windows
Mobile
Pearl & Curve
Blackberry
Google Analytics Master Class 2010 #gamc 12

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Better High-End Device Reporting Powerful. Flexible. Intelligent.
Google Analytics Master Class 2010 #gamc 13

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Copy & Paste Code Snippet Powerful. Flexible. Intelligent.
Google Analytics Master Class 2010 #gamc 14

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2 pm
Engagement goals … and more of them!
Google Analytics Master Class 2010 #gamc 15

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Expanded Number of Goals to 20 Powerful. Flexible. Intelligent.
4  20
Google Analytics Master Class 2010 #gamc 16

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Setting up: Time on Site goals Powerful. Flexible. Intelligent.
Google Analytics Master Class 2010 #gamc 17

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Google Analytics Master Class 2010 #gamc 18

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9 am
vs
Sharing Advanced Segments
and Custom Reports
Google Analytics Master Class 2010 #gamc 19

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Share Custom Segments Powerful. Flexible. Intelligent.
Google Analytics Master Class 2010 #gamc 20

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Share the Link Powerful. Flexible. Intelligent.
Google Analytics Master Class 2010 #gamc 21

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10 am
Multiple Custom Variables
Google Analytics Master Class 2010 #gamc 22

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Insights into Unique Site Data Powerful. Flexible. Intelligent.
Registered Member
Pemium Subscriber
Newsletter Subscriber
Placed item in cart
Added friend to network
Logged out of account
Visited Sports Section
Visited Travel Section
Visited Local News Sub-Section
Google Analytics Master Class 2010 #gamc 23

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Custom Variables Report Powerful. Flexible. Intelligent.
Google Analytics Master Class 2010 #gamc 24

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11 am
Custom Alerts
Google Analytics Master Class 2010 #gamc 25

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Create Custom Alerts Powerful. Flexible. Intelligent.
Google Analytics Master Class 2010 #gamc 26

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Create and Save the Alert Powerful. Flexible. Intelligent.
Google Analytics Master Class 2010 #gamc 27

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1 pm
Annotations
Google Analytics Master Class 2010 #gamc 28

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Sharing Annotations Powerful. Flexible. Intelligent.
Google Analytics Master Class 2010 #gamc 29

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Sharing Annotations Powerful. Flexible. Intelligent.
Google Analytics Master Class 2010 #gamc 30

31.
Recap
• Engagement Goals
• Expanded Mobile Reporting
• Multiple Custom Variables
• Sharing Segments and Custom Reports
• Annotations
• Analytics Intelligence
• Custom Alerts
Google Analytics Master Class 2010 #gamc 31

32.
Recap
1 Powerful
• Engagement goals … and more of them!
• Expanded Mobile Reporting
Flexible
2 • Multiple Custom Variables
• Sharing Segments and Custom Reports
• Annotations
3 Intelligent
• Analytics Intelligence
• Custom Alerts
Google Analytics Master Class 2010 #gamc

33.
Google Analytics Master Class 2010 #gamc 33

34.
Thank You!
Google Confidential and Proprietary 34