07 GoMeasure (sg and kl) - measuring trends - nagalakshmi v - google

3,399 views

Published on

Nagalakshmi V, Product Specialist for Google AdWords and Social Products, looks at how content producers can use Google Insights for Search and DoubleClick Ad Planner to generate ideas for new and engaging content. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
3,399
On SlideShare
0
From Embeds
0
Number of Embeds
35
Actions
Shares
0
Downloads
161
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

07 GoMeasure (sg and kl) - measuring trends - nagalakshmi v - google

  1. 1. Measuring TrendsNagalakshmi VAdWords & Social Product Specialist, Google gplus.to/nags twitter.com/nagsthecook conversionroom-japac.blogspot.com
  2. 2. AGENDAGoogle Insights for SearchDoubleClick Ad Planner Google Confidential and Proprietary 2
  3. 3. Trends for www.cookingandme.com Google Confidential and Proprietary 3
  4. 4. Objectives•  What’s the current trend on recipe search?•  What are some of the popular food recipes being searched currently?•  What are some of the other websites talking about same or similar things as me?•  Is there any recipe or food search that’s trending now and how can I use this to provide better content on my site?•  How should I plan my advertising campaigns better keeping these data in mind? Google Confidential and Proprietary 4
  5. 5. Google Insights for Search Background•  The mobile internet is today’s main driver of growth in time spent online.•  Its rapid adaptation by consumers will offer opportunities to establish significant revenue streams.•  Gaining deep insight into usage patterns provides the base and starting point of offering products, services as well as information satisfying true customer demands.
  6. 6. Google Insights for Search www.google.com/insights/search Google Confidential and Proprietary 6
  7. 7. Insights for Search Google Confidential and Proprietary 7
  8. 8. Insights for Search Google Confidential and Proprietary 8
  9. 9. Insights for Search Google Confidential and Proprietary 9
  10. 10. Insights for Search Google Confidential and Proprietary 10
  11. 11. Insights for Search Google Confidential and Proprietary 11
  12. 12. Insights for Search Google Confidential and Proprietary 12
  13. 13. Insights for Search Google Confidential and Proprietary 13
  14. 14. One More Look - Objectives•  What’s the current trend on recipe search? ✔•  What are some of the popular food recipes being searched for currently? ✔•  Is there any recipe or food search that’s trending now and how can I use this to provide better content on my site? ✔•  What are some of the other websites talking about same or similar things as me?•  How should I plan my advertising campaigns better keeping these data in mind? Google Confidential and Proprietary 14
  15. 15. DoubleClick Ad Planner Background•  The mobile internet is today’s main driver of growth in time spent online.•  Its rapid adaptation by consumers will offer opportunities to establish significant revenue streams.•  Gaining deep insight into usage patterns provides the base and starting point of offering products, services as well as information satisfying true customer demands.
  16. 16. DoubleClick AdPlanner www.google.com/adplanner Google Confidential and Proprietary 16
  17. 17. DoubleClick Ad Planner Google Confidential and Proprietary 17
  18. 18. An Interesting Case Study www.backtobasics.com.sg•  Font size increased from 12 to 13px•  Bounce rate decrease notice-able within 5 days Google Confidential and Proprietary 18
  19. 19. DoubleClick Ad Planner Google Confidential and Proprietary 19
  20. 20. One More Look - Objectives•  What’s the current trend on recipe search? ✔•  What are some of the popular food recipes being searched for currently? ✔•  Is there any recipe or food search that’s trending now and how can I use this to provide better content on my site? ✔•  What are some of the other websites talking about same or similar things as me? ✔•  How should I plan my advertising campaigns better keeping these data in mind? ✔ Google Confidential and Proprietary 20
  21. 21. THANK YOUgplus.to/nagstwitter.com/nagsthecookconversionroom-japac.blogspot.com

×