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Miscellanée

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Miscellanée

  1. 1. VINNY, cyberinfluenceuroverconnecté.<br />About to win the « Villiers Klout Race »<br />
  2. 2. Organique : mon portable est une partie de moi, qui me connecte au reste du monde<br />En fait un peu comme la queue des mecs d’Avatar qui leur permet de se connecter avec la Nature<br />Symbolique : mon portable est une sorte d’animal – qui a donc sa volonté propre.<br />Un animal qui va réagir différemment selon les situations (sonner en cas d’appel / hurler en cas de 8 appels manqués – cf. interprétation de la data).<br />IMPRESSION<br />Extériorité / Altérité : mon portable porte un regard extérieur sur moi. <br />Mon portable n’est pas moi, l’esprit qui l’habite ne m’appartient pas. <br />Identification : mon portable reflète ce que je suis.<br />Il contient des informations personnelles, il me ressemble, il est customisé…<br />RAPPORT À L’OBJET<br />
  3. 3. cimetière<br />
  4. 4. CONTENT AND EXPERIENCE<br />produire des expériences et des contenus innovants, de qualité…<br />CONVERSATION<br />créer un dialogue avec le consommateur<br />SERVICE<br />être utile au quotidien du consommateur<br />
  5. 5. CONTENT AND EXPERIENCE<br />MARQUE<br />CONVERSATION<br />SERVICE<br />

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