“Innovation is a hard, messy process with no shortcuts. It starts with making something that you’d like to use that makes ...
The Reality of Innovating<br />The Art of Innovation<br />The Seven Sins of Solutions<br />The Myths of Innovation<br />Th...
1. The Art of Innovation<br />Build something that you want to use<br />Great Innovations make meaning<br />It is OK to sh...
2. The Seven Sins of Solutions<br />Shortcutting <br />Blind spots<br />NIH<br />Satisficing<br />Downgrading<br />Complic...
3. The Myths of Innovation<br />Epiphany: the tip of the iceberg<br />Innovator’s toughest challenge<br />People embrace i...
4.  The Sticking Point<br />S– Simple<br />U - Unexpected<br />C - Concrete<br />C - Credible<br />E - Emotional<br />S –S...
5. The Lies of Engineers<br />“I don’t know anything about marketing.”<br />“The code supports all the industry standards....
“Engineering schools beget engineers. Engineers beget ideas. And ideas beget companies. End of discussion.”<br />“Business...
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Reality check

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Reality check

  1. 1.
  2. 2. “Innovation is a hard, messy process with no shortcuts. It starts with making something that you’d like to use that makes meaning, and it gets both easier and harder from there.”<br /> Guy Kawasaki<br />
  3. 3. The Reality of Innovating<br />The Art of Innovation<br />The Seven Sins of Solutions<br />The Myths of Innovation<br />The Sticking Point<br />The Lies of Engineers<br />
  4. 4. 1. The Art of Innovation<br />Build something that you want to use<br />Great Innovations make meaning<br />It is OK to ship an imperfect product<br />It is NOT OK to stay crappy!<br />Focus on making segments of people very happy<br />Remember the true purpose of innovation<br />Don’t let the bozos grind you down<br />
  5. 5. 2. The Seven Sins of Solutions<br />Shortcutting <br />Blind spots<br />NIH<br />Satisficing<br />Downgrading<br />Complicating<br />Stifling – “yeah, but” syndrome<br />“If you don’t try, you will never know, and that’s the worst outcome of all.”<br />
  6. 6. 3. The Myths of Innovation<br />Epiphany: the tip of the iceberg<br />Innovator’s toughest challenge<br />People embrace innovation<br />Try it quick, try it cheap, try it young, try again!<br />
  7. 7. 4. The Sticking Point<br />S– Simple<br />U - Unexpected<br />C - Concrete<br />C - Credible<br />E - Emotional<br />S –Story<br />
  8. 8. 5. The Lies of Engineers<br />“I don’t know anything about marketing.”<br />“The code supports all the industry standards.”<br />“We can do this faster, cheaper, and better in India.”<br />“This time we got it right.”<br />“It works on my machine.”<br />
  9. 9. “Engineering schools beget engineers. Engineers beget ideas. And ideas beget companies. End of discussion.”<br />“Business Schools are not as important, because MBAs seldom sit around discussing how to change the world with great products.”<br /> Guy Kawasaki<br />

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