Project Title: “External Environmentalscanning of African nations” Presented to you by: Vinni Abhishek Summer Trainee Luminous Power Technologies Pvt. Ltd International Business E.Mail:firstname.lastname@example.org
Structure Followed•Introduction to the Project•Research Objective•Demographic Study of the concerned nations•Analysis•Findings•Recommendations
Introduction to the projectAfrican Nations chosen for Business Development project entitled “External Environmentalscanning of African nations along with Asian nations (Srilanka and Nepal) are as follows. ANGOLA BURKINA FASO CONGO EGYPT ETHIOPIA GHANA IVORY COAST KENYA MOZAMBIQUE MALAVI NEPAL SRILANKA SUDAN TANZANIA UGANDA ZAMBIA ZIMBABWE
RESEARCH OBJECTIVEObjective of the project entitled “External environmental scanning of African nationsfor business development is•To identify the existing and emerging marketing opportunities in desired markets•Monitoring the environmental changes in markets targeted for business developmentactivities.•The main objective of study is to find out a potential market for inverter, battery andUPS in concerned nations for Luminous Power Technologies.
SCOPE OF THE RESEARCH •Marketing Environment Research •Distribution Research Research SourcesEmbassies of the assigned nations as well as different business to business websites.
RESEARCH DESIGN Potential market Objective Embassy Government sites & Business websites Data DATA PRODUCT Battery Inverter UPSFor searching potential market (for a company dealing in Power Backup Products) inAfrican nations we needed some informational data and I have collected it fromEmbassy of respective countries and government websites.
DATA COLLECTION METHOD•This research is based on secondary data and all informations arecollected by Embassies of the assigned countries and othergovernment websites.•Apart from this I have also collected informations from commercialattaché of the various Embassies and competitor’s websites.
TECHNIQUESThe motive to scan the external environment of these nations is toexplore business opportunities in concerned nations which requiredsome of the techniques like•PEST analysis : know about the countries business environment•GAP analysis : Gap between electricity production and consumption.This research is Exploratory Research. we have done environmentalanalysis and focused on understanding the markets
AFRICAA: AmazingF: Favourable & FantasticR: ResourcefulI: InvestmentC: CountryA: All together•The word “AFRICA” used to be once known as a DARK CONTINENT but with thepassage of time the dark continent of past is now referred as today’s “ BLACK GOLDSHINING CONTINENT” consisting of immense resources ,unbelievable opportunities.•This fast developing continent is today’s every countries’ gateway to invest, totrade, to live and to develop in commercial terms. Africa is an emerging hub forresources with leading world powers eyeing the continent for its soil and naturalresources
Power generation comparisonSouth Africa vs. Sub Saharan Countries
Countries’ overview ANGOLAGeographically: Located in Southern Africa, bordering the South Atlantic Oceanbetween Namibia and Democratic Republic of the CongoArea:Total:1,246,70sqkm Burkina Faso Capital: Ouagadougou Geographically: Located in Western Africa to north of Ghana Area: Total: 274,200 sq km
Democratic Republic of Congo Capital: Kinshasa Geographically: Located in Central Africa to the northeast of Angola Area: Total: 2,344,858 sq km EGYPTCapital: CairoGEOGRAPHICALLY: Located in Northern Africa, bordering the Mediterranean Sea,between Libya and the Gaza Strip, and the Red Sea north of Sudan, and includes theAsian Sinai PeninsulaAreaTotal: 1,001,450 sq km
ETHIOPIACapital: Addis AbabaGEOGRAPHICALLY: Located in Eastern Africa, west of SomaliaArea:Total: 1,104,300 sq km GHANACapital: AccraGEOGRAPHICALLY: Located in Western Africa, bordering the Gulf ofGuinea, between Cote dIvoire and TogoArea:Total: 238,533 sq km
KENYACapital: NairobiGEOGRAPHICALLY: Located in Eastern Africa, bordering the IndianOcean, between Somalia and TanzaniaAreaTotal: 580,367 sq km MOZAMBIQUECapital: MaputoGEOGRAPHICALLY: Located in South-eastern Africa, bordering theMozambique Channel, between South Africa and Tanzania
MADAGASCARCapital: AntananarivoGEOGRAPHICALLY: Location Southern Africa, island in the Indian Ocean, east ofMozambiqueArea:Total: 587,041 sq km MALAWI Capital: Lilongwe GEOGRAPHICALLY: Located in Southern Africa, east of Zambia Area: Total: 118,484 sq km
SENEGALCapital: DakarGEOGRAPHICALLY: Located in Western Africa, bordering the North AtlanticOcean, between Guinea-Bissau and MauritaniaArea:Total: 196,722 sq km SUDANCapital: KhartoumGEOGRAPHICALLY: Located in Northern Africa, bordering the Red Sea, between Egyptand EritreaArea:Total: 2,505,813 sq km
TANZANIACapital: Dar es SalaamGEOGRAPHICALLY: Located in Eastern Africa, bordering the Indian Ocean, betweenKenya and MozambiqueArea:Total: 947,300 sq km UGANDACapital: KampalaGEOGRAPHICALLY: Located in Eastern Africa, west of KenyaArea:Total: 241,038 sq km
ZAMBIACapital: LusakaGEOGRAPHICALLY: Located in Southern Africa, east of AngolaArea:Total: 752,618 sq km ZimbabweCapital: HarareGEOGRAPHICALLY: Located in Southern Africa, between South Africa and ZambiaArea:Total: 390,757 sq km
NEPALCapital: KathmanduGEOGRAPHICALLY: Located in Southern Asia, between China and IndiaArea:Total: 147,181 sq km SRILANKACapital: ColomboGEOGRAPHICALLY: Located in Southern Asia, island in the Indian Ocean, south of IndiaArea:Total: 65,610 sq km
Findings•After the completion of the project what I have found is how to approach towardsbusiness development for an emerging market as well as existing market.There are certain steps to be followed for the development of business in anuntouched market like:•Information gathering of the related business in a particular nation throughvarious sources likes the nation’s official websites and approaching the commercialattaché of the embassy of the concerned nation.•Searching Business 2 Business websites for the business directory of theconcerned nations.•Trying to contact them through E-mails, Fax or Phone calls.•Making them aware of the products.•Waiting for them to respond and reverting accordingly
Recommendations•Targeting companies who are already established in the concerned nationsfor providing enterprise solution in their office and factories worldwide.•Target countries with power crisis and promote our products.•Targeting Export houses to increase the Sales.•Associate with Automotive importers and exporter of the concerned nations.•Associate with Software Companies for the sale of UPS.•Making alliances with the various business websites of the desired nationsfor advertisement.• Eco Friendly advertisement in Markets.•Going for the penetration pricing at the outset.•Acquire small manufacturers and exporter of same product profile of theconcerned nations
Cont’d•Sponsoring international events.•Increase the participation in international trade magazine.•Try to provide service support to international clients after sales.•Keep assessing the product performance periodically.•Try to Increase the product quality as per the international requirement if needed.•Going for the strategic alliances with the pre-established companies.•Going for license branding