People formerly               known as             consumers has4/10/2012            the Power of            VinishJoshi@y...
Information                    &               Accessibility4/10/2012   VinishJoshi@yahoo.com
Abundance of            increasingly accessible            and cheap information            and computing power.4/10/2012 ...
Behavior is becoming            information based enabled            by anytime ,anywhere            access through techno...
The rise of inquisitive                     audience: 9 out of 10                     regular online                     I...
Search took 300                             million websites to                             become relevant.              ...
295 exabytes of             information created in             2011             315 times more pieces             of infor...
Trend of pulling information            to do independent            assessment will increase in            future.4/10/20...
Ubiquity of technology            combined with            advanced analytical            tools, social and mobile        ...
This technology            connectivity will            transform how people            and businesses behave            a...
more purchase options            more valuable and             timely information            a greater degree of       ...
Interaction will take on            greater importance as the            precursor to any            transaction decision....
4/10/2012   VinishJoshi@yahoo.com
What we do as human            beings and how we            share our experiences.4/10/2012   VinishJoshi@yahoo.com
The need for information            from our immediate            environment.4/10/2012    VinishJoshi@yahoo.com
“Always on-the-go”                nature.4/10/2012   VinishJoshi@yahoo.com
Power of :          2                 Impacting                 Industries4/10/2012   VinishJoshi@yahoo.com
Travel                 PERSONAL TO SOCIAL4/10/2012   VinishJoshi@yahoo.com
With price-sensitive leisure            travelers entering the            market, capacity grew faster            than dem...
Decline in prices and cost            cuts resulted in lower            service quality and higher            customer dis...
With the advent of OTA’s,            buyers became informed and            found reliable, convenient            high-qual...
Emotions and Experiences            became the new mantra of            travel.4/10/2012     VinishJoshi@yahoo.com
People look for richer, more            interactive travel solutions,            to access data and make            connec...
Power of 2 has            fundamentally altered            the way consumers            search, compare, select,          ...
Music            SERVICE TO PRODUCT AND BACK AGAIN4/10/2012       VinishJoshi@yahoo.com
"People will listen, for            free, to music that comes            out of a stationary box."            Sasha Frere-...
When music was made             of polyvinyl chloride, it             was hard to steal.             Once it could be turn...
Challenge for marketer            as distribution of music            becomes free on the net            resulting in fall...
Customers discover              new methods of              acquiring content and              adopted new listening      ...
The listeners, now exert            much more control than            original artists over the            narrative of ou...
Pandora creates radio based            on artists and uses an            algorithm to find songs that            share the...
Access will generate            money, through            subscriptions, advertising,            bundling, sponsorship,   ...
Power of 2 is creating a            fluid pricing system,            involving subscriptions,            bundles of variou...
Books                 ACCESS TO REPLACE OWNERSHIP4/10/2012   VinishJoshi@yahoo.com
With the rise in popularity            of tablets and digital book            devices, the book industry            is fac...
Publishers are reinventing            their business and are            forced to redraw their            marketing and pr...
Opportunities as            content is available            on multiple media, in            multiple formats,            ...
Traditional bookstores            need to accentuate            strengths of customer            knowledge, customer      ...
Power of 2 has created            opportunities in:            Producing information            Storing information     ...
Banking               DIVERSE AND UBIQUITOUS4/10/2012   VinishJoshi@yahoo.com
Bill Gates described            banks as dinosaurs.            Traditional banks are            becoming obsolete due     ...
Efficiency to Proficiency:            Consumers expect            anytime, anywhere            access to their banks      ...
What banks deliver and            how they deliver it has            changed dramatically            Contactless Credit  ...
Power of 2 will lead to cash            being electronic.            We will progress from credit            cards to smar...
Retail            CONVENIENCE AND INTERACTION BEFORE            TRANSACTION4/10/2012        VinishJoshi@yahoo.com
Apple has made its            stores more of a            destination and less of            an errand.4/10/2012   VinishJ...
Bricks’n’Clicks Strategy:            Retailers to play up the            strengths of the bricks-            and-mortar st...
Power of 2 will change search,            buying and transaction            experiences            Mobile Shopping Assist...
Power of 2Eventually will remove the barriers preventingpeople from engaging with brands.  4/10/2012        VinishJoshi@ya...
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Two radical trends in marketing

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Two radical trends in marketing

  1. 1. People formerly known as consumers has4/10/2012 the Power of VinishJoshi@yahoo.com 2
  2. 2. Information & Accessibility4/10/2012 VinishJoshi@yahoo.com
  3. 3. Abundance of increasingly accessible and cheap information and computing power.4/10/2012 VinishJoshi@yahoo.com
  4. 4. Behavior is becoming information based enabled by anytime ,anywhere access through technology4/10/2012 VinishJoshi@yahoo.com
  5. 5. The rise of inquisitive audience: 9 out of 10 regular online Indians search for products on the net4/10/2012 VinishJoshi@yahoo.com
  6. 6. Search took 300 million websites to become relevant. Google would not have existed if people had not put information on4/10/2012 the web. VinishJoshi@yahoo.com
  7. 7. 295 exabytes of information created in 2011 315 times more pieces of information than every grain of sand on every beach of earth.4/10/2012 VinishJoshi@yahoo.com
  8. 8. Trend of pulling information to do independent assessment will increase in future.4/10/2012 VinishJoshi@yahoo.com
  9. 9. Ubiquity of technology combined with advanced analytical tools, social and mobile computing platforms will reshape business opportunities.4/10/2012 VinishJoshi@yahoo.com
  10. 10. This technology connectivity will transform how people and businesses behave and will give customers…4/10/2012 VinishJoshi@yahoo.com
  11. 11. more purchase options more valuable and timely information a greater degree of transaction simplicity4/10/2012 VinishJoshi@yahoo.com
  12. 12. Interaction will take on greater importance as the precursor to any transaction decision.4/10/2012 VinishJoshi@yahoo.com
  13. 13. 4/10/2012 VinishJoshi@yahoo.com
  14. 14. What we do as human beings and how we share our experiences.4/10/2012 VinishJoshi@yahoo.com
  15. 15. The need for information from our immediate environment.4/10/2012 VinishJoshi@yahoo.com
  16. 16. “Always on-the-go” nature.4/10/2012 VinishJoshi@yahoo.com
  17. 17. Power of : 2 Impacting Industries4/10/2012 VinishJoshi@yahoo.com
  18. 18. Travel PERSONAL TO SOCIAL4/10/2012 VinishJoshi@yahoo.com
  19. 19. With price-sensitive leisure travelers entering the market, capacity grew faster than demand and prices become the dominant factor.4/10/2012 VinishJoshi@yahoo.com
  20. 20. Decline in prices and cost cuts resulted in lower service quality and higher customer dissatisfaction. Customers became deal prone with little loyalty.4/10/2012 VinishJoshi@yahoo.com
  21. 21. With the advent of OTA’s, buyers became informed and found reliable, convenient high-quality service and competitive prices4/10/2012 VinishJoshi@yahoo.com
  22. 22. Emotions and Experiences became the new mantra of travel.4/10/2012 VinishJoshi@yahoo.com
  23. 23. People look for richer, more interactive travel solutions, to access data and make connections as they travel.4/10/2012 VinishJoshi@yahoo.com
  24. 24. Power of 2 has fundamentally altered the way consumers search, compare, select, buy and share travel experiences.4/10/2012 VinishJoshi@yahoo.com
  25. 25. Music SERVICE TO PRODUCT AND BACK AGAIN4/10/2012 VinishJoshi@yahoo.com
  26. 26. "People will listen, for free, to music that comes out of a stationary box." Sasha Frere-Jones ,19604/10/2012 VinishJoshi@yahoo.com
  27. 27. When music was made of polyvinyl chloride, it was hard to steal. Once it could be turned into a file, the price for many listeners fell to zero.4/10/2012 VinishJoshi@yahoo.com
  28. 28. Challenge for marketer as distribution of music becomes free on the net resulting in falling profits4/10/2012 VinishJoshi@yahoo.com
  29. 29. Customers discover new methods of acquiring content and adopted new listening habits?4/10/2012 VinishJoshi@yahoo.com
  30. 30. The listeners, now exert much more control than original artists over the narrative of our musical experience.4/10/2012 VinishJoshi@yahoo.com
  31. 31. Pandora creates radio based on artists and uses an algorithm to find songs that share the characteristics of those artists music.4/10/2012 VinishJoshi@yahoo.com
  32. 32. Access will generate money, through subscriptions, advertising, bundling, sponsorship, product tie-ins etc.4/10/2012 VinishJoshi@yahoo.com
  33. 33. Power of 2 is creating a fluid pricing system, involving subscriptions, bundles of various content types and countless value- added services.4/10/2012 VinishJoshi@yahoo.com
  34. 34. Books ACCESS TO REPLACE OWNERSHIP4/10/2012 VinishJoshi@yahoo.com
  35. 35. With the rise in popularity of tablets and digital book devices, the book industry is facing a major change in how the publishing business works.4/10/2012 VinishJoshi@yahoo.com
  36. 36. Publishers are reinventing their business and are forced to redraw their marketing and pricing tactics.4/10/2012 VinishJoshi@yahoo.com
  37. 37. Opportunities as content is available on multiple media, in multiple formats, on multiple platforms4/10/2012 VinishJoshi@yahoo.com
  38. 38. Traditional bookstores need to accentuate strengths of customer knowledge, customer retention, and competence along with distributing book content in all formats and all channels.4/10/2012 VinishJoshi@yahoo.com
  39. 39. Power of 2 has created opportunities in: Producing information Storing information Disseminating information Accessing information4/10/2012 VinishJoshi@yahoo.com
  40. 40. Banking DIVERSE AND UBIQUITOUS4/10/2012 VinishJoshi@yahoo.com
  41. 41. Bill Gates described banks as dinosaurs. Traditional banks are becoming obsolete due to technology.4/10/2012 VinishJoshi@yahoo.com
  42. 42. Efficiency to Proficiency: Consumers expect anytime, anywhere access to their banks and provide them compelling and consistent experience4/10/2012 VinishJoshi@yahoo.com
  43. 43. What banks deliver and how they deliver it has changed dramatically Contactless Credit Cards The Virtual Wallet4/10/2012 QR Codes VinishJoshi@yahoo.com
  44. 44. Power of 2 will lead to cash being electronic. We will progress from credit cards to smart cards and finally to electronic wallets.4/10/2012 VinishJoshi@yahoo.com
  45. 45. Retail CONVENIENCE AND INTERACTION BEFORE TRANSACTION4/10/2012 VinishJoshi@yahoo.com
  46. 46. Apple has made its stores more of a destination and less of an errand.4/10/2012 VinishJoshi@yahoo.com
  47. 47. Bricks’n’Clicks Strategy: Retailers to play up the strengths of the bricks- and-mortar store while incorporating new technology into the experience.4/10/2012 VinishJoshi@yahoo.com
  48. 48. Power of 2 will change search, buying and transaction experiences Mobile Shopping Assistant (MSA) The Mobile Shopping List application The “real,- App” on iPhone4/10/2012 or the iPod Touch VinishJoshi@yahoo.com
  49. 49. Power of 2Eventually will remove the barriers preventingpeople from engaging with brands. 4/10/2012 VinishJoshi@yahoo.com

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