Content Marketing and Native Advertising case study of Our State Magazine by Virginia Ingram and Cuberis

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This presentation was used during the Content Marketing and Native Advertising: Beyond the Hype panel at the Internet Summit in Raleigh November 2013. For more information, please go to: A Closer look at Content Marketing and Native Advertising (http://www.cuberis.com/2013/11/closer-look-content-marketing-native-advertising/), What is Native Advertising? (http://www.cuberis.com/2013/11/native-advertising/) and What is Content Marketing? (http://www.cuberis.com/2013/11/content-marketing/).

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Content Marketing and Native Advertising case study of Our State Magazine by Virginia Ingram and Cuberis

  1. 1. Virginia Ingram @gingin @cuberis www.cuberis.com w. ËËËP ẮÊẬẲĐÈP B p. aSaP TTW ÆẮĎČB VVUP V e. Æ ĎhẮÊẬẲĐÈP BB ĊẴ ÆẮĎČBB a.B m B ĊB B ẰẲĊB ẲĈB É TO l ÊĐ vkB ZRYB ẪÈÉ uẪÆÀÉ oĎĈ j É ÀÊÆ TSRB ĄẪČB TYYRS ẲB
  2. 2. Content marketing and native advertising are buzzwords. Digital recommendations have to solve business problems. w. ËËËP ẮÊẬẲĐÈP B p. aSaP TTW ÆẮĎČB VVUP V e. Æ ĎhẮÊẬẲĐÈP BB ĊẴ ÆẮĎČBB a.B m B ĊB B ẰẲĊB ẲĈB É TO l ÊĐ vkB ZRYB ẪÈÉ uẪÆÀÉ oĎĈ j É ÀÊÆ TSRB ĄẪČB TYYRS ẲB
  3. 3. Recent work: Our State Magazine campaign site prayer.ourstate.com This site features: • Stories from the current issue. • Related images, audio & video to enhance the storytelling experience. • Links back to related content from previous issues. • Contextual ads that work with immersive storytelling. • Optimal viewing on any device.
  4. 4. w. www.cuberis.com p. 919.443.2254 e. info@cuberis.com a. 807 East Main St Golden Belt Suite 2-210 Durham NC 27701 This site features: • Stories from the current issue. • Related images, audio & video to enhance the storytelling experience. • Links back to related content from previous issues. • Contextual ads that work with immersive storytelling. • Optimal viewing on any device. prayer.ourstate.com
  5. 5. This site features: • Stories from the current issue. • Related images, audio & video to enhance the storytelling experience. • Links back to related content from previous issues. • Contextual ads that work with immersive storytelling. • Optimal viewing on any device. prayer.ourstate.com

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