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Content Strategy Meetup: Experience, Traction, Growth

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Slides for my content strategy meetup at Net Solutions, Chandigarh, scheduled for 23 February, 2018.

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Content Strategy Meetup: Experience, Traction, Growth

  1. 1. Vinish Garg | @vingar @mystippi Growth Mindset. Sustainability. The Product Mindset. Content Strategy Meetup @netsolutions, Feb 2018
  2. 2. A Work-In-Progress Turf. Product Goals. Vinish Garg | @vingar @mystippi Content Strategy Meetup @netsolutions, Feb 2018
  3. 3. Customer Journey. Not Linear. Vinish Garg | @vingar @mystippi Content Strategy Meetup @netsolutions, Feb 2018
  4. 4. …is Complex. Customer Journey… Vinish Garg | @vingar @mystippi Content Strategy Meetup @netsolutions, Feb 2018
  5. 5. Customer Experience. Delight. Trust. Vinish Garg | @vingar @mystippi Content Strategy Meetup @netsolutions, Feb 2018
  6. 6. The UX Friction. Poor Onboarding Vinish Garg | @vingar @mystippi Content Strategy Meetup @netsolutions, Feb 2018 Unexpected Outcome Wayfinding. Findability Missing Education
  7. 7. The UX FrictionWhy I am Hosting Content Strategy. Today.
  8. 8. Why? Marketing. Sales. Support. • Diluted Message • Inconsistent Terminology • Siloed Culture (Ownership) Cost. Brand Positioning. ROI Context. Shared. Vinish Garg | @vingar @mystippi Content Strategy Meetup @netsolutions, Feb 2018
  9. 9. Customer Story Product Story Canvas ON Vinish Garg | @vingar @mystippi Content Strategy Meetup @netsolutions, Feb 2018
  10. 10. Shared Understanding. Common Turf. Integrated. JTBD. Inventory. Vinish Garg | @vingar @mystippi Content Strategy Meetup @netsolutions, Feb 2018
  11. 11. Spark Why Content? Vinish Garg | @vingar @ContentHug | vhite Workshop, 04 April 2015
  12. 12. Why Content? RIP Lorem Ipsum Content Before Design Vinish Garg | @vingar @mystippi Content Strategy Meetup @netsolutions, Feb 2018
  13. 13. Content Types Structured Content Metadata Taxonomy Vinish Garg | @vingar @mystippi Content Strategy Meetup @netsolutions, Feb 2018 The Lifeblood of UX.
  14. 14. Personalized. Vinish Garg | @vingar @mystippi Content Strategy Meetup @netsolutions, Feb 2018 Future Friendly. Structured Content + Semantic Metadata. Device Independent. Right content. On right device. At right time. For right context. In right language. In right package. ROI
  15. 15. Traction UX. Trust. Vinish Garg | @vingar @mystippi Content Strategy Meetup @netsolutions, Feb 2018 Reduced Churn Cost Saved Referrals Customer Success. Traction.
  16. 16. Growth Brand Story. Message. Pitch. Vinish Garg | @vingar @mystippi Content Strategy Meetup @netsolutions, Feb 2018 Content. The Differentiator.
  17. 17. Content is an Asset. Sustainability. WHY before HOW Turf. Goal. Vinish Garg | @vingar @mystippi Content Strategy Meetup @netsolutions, Feb 2018
  18. 18. Business Success. Customer Success.
  19. 19. Credits Vinish Garg | @vingar @mystippi Content Strategy Meetup @netsolutions Feb 2018 To Unsplash for the high quality stock free pictures
  20. 20. Me. Content Strategy Meetup @netsolutions, Feb 2018

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