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Content is playing. Game on.
Text
1
Content Strategy.
Intelligent.
Personalized. Omnichannel.
Vinish Garg | @vingar STC In...
Text
1
Includes. Excludes.
How. XML. DITA. Tools.
Why. Optimization. Strategic. Process.
Vinish Garg | @vingar STC India A...
Text
1
All Audience. All Content. Everywhere
Product Description
All Content is Content Strategy
Pre Sales Reviews
FAQs
In...
Text
1
Content Strategy. Why?
Problem
Goals. ROI.
Vinish Garg | @vingar STC India Annual Conference 2015 | #STCIAC2015
Text
1
Content Strategy. Why?
The Content Strategy way of …
… doing Technical Communication
Vinish Garg | @vingar STC Indi...
1
Content Strategy in Technical Content
User Research. Audit. Inventory.
Content Models. Content Types.
Metadata. Taxonomy...
1
The Intelligent Content Engine
“Intelligent content is structurally rich and
semantically categorized and therefore
auto...
1
The Intelligent Content Engine
Title | Speaker Photo | Speaker Name
Structurally Rich
TextVinish Garg | @vingar STC Indi...
1
The Intelligent Content Engine
Meaningful Metadata
Machine Readable
Semantically Categorized
<image></image>
<picture></...
1
The Intelligent Content Engine
Well Structured and Semantically Meaningful
Reusable
Mobile. Facebook in China.
TextVinis...
1
The Intelligent Content Engine
Modular | Independent | Flexible for Fusion |
Responsive to Algorithm
Reconfigurable
Home...
1
The Intelligent Content Engine
Modular | Independent | Flexible for Fusion |
Responsive to Algorithm
Reconfigurable
Orde...
1
The Intelligent Content Engine
Contextual Metadata
Adaptive
When. Where. To Whom.
TextVinish Garg | @vingar STC India An...
1
The Intelligent Content Engine
Adaptive Session: NOT a Unit of Information
Title
Category
Author
Picture
Date, Time
Teas...
1
The Intelligent Content Engine
Adaptive Session: NOT a Unit of Information
Title
Category
Author
Picture
Date, Time
Teas...
1
The Intelligent Content Engine
Adaptive Session: NOT a Unit of Information
Title
Category
Author
Picture
Date, Time
Teas...
1
Adaptive
Don Day –
“Intelligent
Content Applied to
User Goals.”
Semantically
Categorized
Intelligent
Structurally
Rich
A...
1
The Future.
• Faceted Search: Meaningful Metadata. Discoverability.
• Future Proof: Modular. Fluid. Structured.
• Ready ...
Title
Category
Description
Session Details
Day
Time
Speaker (n)
Location
Location
Room
Directions
Picture
Social URLs
Link...
Content Types
Link to Video
Speaker
Adaptive
•Granular
•Modular
•Scalable
•Independent Units
TextVinish Garg | @vingar STC...
“Personalization is the logical extension of Adaptive
Content Models to provide a Contextually Relevant
and Optimized Cont...
Personalized.
Users
Who. When. Where.
Role. Experience. Skills.
Identify All Touch Points
Content They May Need
TextVinish...
Vinish Garg, @vingar
Personalized.
Users
Recommended Movies on Amazon Home Page
TextVinish Garg | @vingar STC India Annual...
Showrooming
Unified and Consistent Content Experience
Omnichannel.
TextVinish Garg | @vingar STC India Annual Conference 2...
1
Opportunity.
Instructions.
Experience.
TextVinish Garg | @vingar STC India Annual Conference 2015 | #STCIAC2015
1
References
• Elements of Intelligent Content: http://www.slideshare.net/CMI/the-
elements-of-intelligent-content
• Noz U...
Vinish Garg
Disclaimers and Copyrights
This presentation is a copyright work of vhite systems. All artwork and graphics us...
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Content is playing. Game on!

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The Content Strategy way of planning Technical Communication. Intelligent. Personalized. Omnichannel. When we see the challenges and next-generation content strategy directions, it seems as if *Content* is playing and are merely responding. It is *Game on*!

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Content is playing. Game on!

  1. 1. Content is playing. Game on. Text 1 Content Strategy. Intelligent. Personalized. Omnichannel. Vinish Garg | @vingar STC India Annual Conference 2015 | #STCIAC2015
  2. 2. Text 1 Includes. Excludes. How. XML. DITA. Tools. Why. Optimization. Strategic. Process. Vinish Garg | @vingar STC India Annual Conference 2015 | #STCIAC2015
  3. 3. Text 1 All Audience. All Content. Everywhere Product Description All Content is Content Strategy Pre Sales Reviews FAQs Instructions Social Stream Corporate Blog Vinish Garg | @vingar STC India Annual Conference 2015 | #STCIAC2015
  4. 4. Text 1 Content Strategy. Why? Problem Goals. ROI. Vinish Garg | @vingar STC India Annual Conference 2015 | #STCIAC2015
  5. 5. Text 1 Content Strategy. Why? The Content Strategy way of … … doing Technical Communication Vinish Garg | @vingar STC India Annual Conference 2015 | #STCIAC2015
  6. 6. 1 Content Strategy in Technical Content User Research. Audit. Inventory. Content Models. Content Types. Metadata. Taxonomy. Technology. Reuse. Findability. Production. Publishing. Distribution. TextVinish Garg | @vingar STC India Annual Conference 2015 | #STCIAC2015
  7. 7. 1 The Intelligent Content Engine “Intelligent content is structurally rich and semantically categorized and therefore automatically discoverable, reusable, reconfigurable, and adaptable.” Ann Rockley, founder of ICC in 2009 and author of Managing Enterprise Content says TextVinish Garg | @vingar STC India Annual Conference 2015 | #STCIAC2015
  8. 8. 1 The Intelligent Content Engine Title | Speaker Photo | Speaker Name Structurally Rich TextVinish Garg | @vingar STC India Annual Conference 2015 | #STCIAC2015
  9. 9. 1 The Intelligent Content Engine Meaningful Metadata Machine Readable Semantically Categorized <image></image> <picture></picture> [Content Type] <Speaker> <field1></field1> TextVinish Garg | @vingar STC India Annual Conference 2015 | #STCIAC2015
  10. 10. 1 The Intelligent Content Engine Well Structured and Semantically Meaningful Reusable Mobile. Facebook in China. TextVinish Garg | @vingar STC India Annual Conference 2015 | #STCIAC2015
  11. 11. 1 The Intelligent Content Engine Modular | Independent | Flexible for Fusion | Responsive to Algorithm Reconfigurable Home Page Seller Page TextVinish Garg | @vingar STC India Annual Conference 2015 | #STCIAC2015
  12. 12. 1 The Intelligent Content Engine Modular | Independent | Flexible for Fusion | Responsive to Algorithm Reconfigurable Order (display) Access by Role Add (YouTube/Vimeo URL) TextVinish Garg | @vingar STC India Annual Conference 2015 | #STCIAC2015
  13. 13. 1 The Intelligent Content Engine Contextual Metadata Adaptive When. Where. To Whom. TextVinish Garg | @vingar STC India Annual Conference 2015 | #STCIAC2015
  14. 14. 1 The Intelligent Content Engine Adaptive Session: NOT a Unit of Information Title Category Author Picture Date, Time Teaser Description Tags TextVinish Garg | @vingar STC India Annual Conference 2015 | #STCIAC2015
  15. 15. 1 The Intelligent Content Engine Adaptive Session: NOT a Unit of Information Title Category Author Picture Date, Time Teaser Description Tags Location. Time. TextVinish Garg | @vingar STC India Annual Conference 2015 | #STCIAC2015
  16. 16. 1 The Intelligent Content Engine Adaptive Session: NOT a Unit of Information Title Category Author Picture Date, Time Teaser Description Tags TextVinish Garg | @vingar STC India Annual Conference 2015 | #STCIAC2015 Specific User
  17. 17. 1 Adaptive Don Day – “Intelligent Content Applied to User Goals.” Semantically Categorized Intelligent Structurally Rich Adaptive ContextualResponsive Rules Diagram Credits Noz Urbina, @nozurbina TextVinish Garg | @vingar STC India Annual Conference 2015 | #STCIAC2015
  18. 18. 1 The Future. • Faceted Search: Meaningful Metadata. Discoverability. • Future Proof: Modular. Fluid. Structured. • Ready for Personalization: Amazing Experience Right Content. Right User. Right Time. Right Format. Right Language. HOW? Adaptive TextVinish Garg | @vingar STC India Annual Conference 2015 | #STCIAC2015
  19. 19. Title Category Description Session Details Day Time Speaker (n) Location Location Room Directions Picture Social URLs Link to Video Speaker Name Keynote? Sponsors? Adaptive TextVinish Garg | @vingar STC India Annual Conference 2015 | #STCIAC2015
  20. 20. Content Types Link to Video Speaker Adaptive •Granular •Modular •Scalable •Independent Units TextVinish Garg | @vingar STC India Annual Conference 2015 | #STCIAC2015 Transcript LanguageBook Adaptive Content Models “Content models appear to be the black sheep of information architecture.” – Cleve Gibbon
  21. 21. “Personalization is the logical extension of Adaptive Content Models to provide a Contextually Relevant and Optimized Content Experience to Users.” Personalized. User Profile | Context Recommendation Engine TextVinish Garg | @vingar STC India Annual Conference 2015 | #STCIAC2015
  22. 22. Personalized. Users Who. When. Where. Role. Experience. Skills. Identify All Touch Points Content They May Need TextVinish Garg | @vingar STC India Annual Conference 2015 | #STCIAC2015
  23. 23. Vinish Garg, @vingar Personalized. Users Recommended Movies on Amazon Home Page TextVinish Garg | @vingar STC India Annual Conference 2015 | #STCIAC2015
  24. 24. Showrooming Unified and Consistent Content Experience Omnichannel. TextVinish Garg | @vingar STC India Annual Conference 2015 | #STCIAC2015 Source: Kevin P Nichols Speaks Knowledgebase Article Webinar White Paper Video Transcript
  25. 25. 1 Opportunity. Instructions. Experience. TextVinish Garg | @vingar STC India Annual Conference 2015 | #STCIAC2015
  26. 26. 1 References • Elements of Intelligent Content: http://www.slideshare.net/CMI/the- elements-of-intelligent-content • Noz Urbina, http://urbinaconsulting.com/ • Kevin P Nichols, http://kevinpnichols.com/ • ICC Blog: http://www.intelligentcontentconference.com/category/blog/ TextVinish Garg | @vingar STC India Annual Conference 2015 | #STCIAC2015
  27. 27. Vinish Garg Disclaimers and Copyrights This presentation is a copyright work of vhite systems. All artwork and graphics used in this document are the property of their respective owners, and its use is purely for non-commercial use, solely for this presentation purpose. Credits unsplash.com for the stock images used in this document. Questions? • Business Website: http://www.vhite.com • Blog: http://www.vinishgarg.com • Twitter: @vingar • LinkedIn: http://www.linkedin.com/in/vinishgarg 15 STC India Annual Conference 2015 | #STCIAC2015

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