Managing Software: An Integral Intangible Org. Asset.  Vineet Sood Symantec
What are Assets? <ul><li>Last Long Time </li></ul><ul><li>Large Cost </li></ul><ul><li>Can be Sold </li></ul><ul><li>Item ...
Asset Management <ul><li>Property Manager: Rooms/Villas </li></ul><ul><li>Stock Manager: Equity’s </li></ul><ul><li>Channe...
What’s a Software? <ul><li>Is Software a ‘Good’ ? </li></ul><ul><li>Is it a ‘Service’ ? </li></ul><ul><li>Fixed asset ?  <...
Biggest Intangible Asset ? <ul><li>Brand </li></ul><ul><li>Customers </li></ul><ul><li>People  </li></ul><ul><li>Technolog...
Information is evolved by a Person or in a IT Systems: <ul><li>Invest in People : Train, Promote & Retain them </li></ul><...
Types of Piracy <ul><li>Full Misuse </li></ul><ul><ul><li>Maritime Piracy – Robbery – Somalia </li></ul></ul><ul><ul><li>M...
Honest Abuse:  Conscious & Unconscious   <ul><li>Do Nothing; Hope for best </li></ul><ul><li>Node Locked; then Floating Li...
Side effects of Honest Abuse <ul><li>Vulnerable to Threats/Malware </li></ul><ul><li>Compromised Performance Levels </li><...
Final Advise.. <ul><li>Don’t make your software ASSET,  </li></ul><ul><li>a LIABILITY  </li></ul><ul><li>that will cost yo...
With SAM… <ul><li>You know what you have </li></ul><ul><li>Buy only what you need </li></ul><ul><li>And use your assets ef...
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Software As Intangible Asset

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Most computer software is not &quot;purchased&quot; by an end user, in the same way as you would a car or house.

When you purchase software, you do not become the owner of that software or copyright. Rather, you are purchasing the right to use the software under certain restrictions imposed by the copyright owner. This ppt defines Software as a Intangible Asset which needs a special attention and upkeep.

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Software As Intangible Asset

  1. 1. Managing Software: An Integral Intangible Org. Asset. Vineet Sood Symantec
  2. 2. What are Assets? <ul><li>Last Long Time </li></ul><ul><li>Large Cost </li></ul><ul><li>Can be Sold </li></ul><ul><li>Item in use </li></ul><ul><li>Debtors </li></ul><ul><li>Money in Bank </li></ul>FIXED CURRENT BALANCE SHEET VIEW:
  3. 3. Asset Management <ul><li>Property Manager: Rooms/Villas </li></ul><ul><li>Stock Manager: Equity’s </li></ul><ul><li>Channel Mgr: Partner’s* </li></ul><ul><li>IT Manager ? </li></ul>* We don’t own the Partners but we still manage them for best mutual results.
  4. 4. What’s a Software? <ul><li>Is Software a ‘Good’ ? </li></ul><ul><li>Is it a ‘Service’ ? </li></ul><ul><li>Fixed asset ? </li></ul><ul><li>Tangible or INTANGIBLE ? </li></ul>A software license agreement is a contract between the &quot;licensor&quot; and purchaser of the right to use software . The TAX laws on software show that we as community have inconsistent views on Software.
  5. 5. Biggest Intangible Asset ? <ul><li>Brand </li></ul><ul><li>Customers </li></ul><ul><li>People </li></ul><ul><li>Technology </li></ul><ul><li>Processes </li></ul><ul><li>Services </li></ul><ul><li>Intellectual Property </li></ul>INFORMATION BASE
  6. 6. Information is evolved by a Person or in a IT Systems: <ul><li>Invest in People : Train, Promote & Retain them </li></ul><ul><li>Invest in Technology: In today’s business world information is Created, Transported and Stored in IT Hardware & Software. There is no other evolution of information. </li></ul><ul><ul><li>Hardware is purchased in a visible form factor. </li></ul></ul><ul><ul><li>Software is not purchased always. </li></ul></ul><ul><ul><ul><li>Partial Compliance – Honest abuse </li></ul></ul></ul><ul><ul><ul><li>Misuse – Full Abuse </li></ul></ul></ul>
  7. 7. Types of Piracy <ul><li>Full Misuse </li></ul><ul><ul><li>Maritime Piracy – Robbery – Somalia </li></ul></ul><ul><ul><li>Music Piracy – Counterfeiting </li></ul></ul><ul><ul><li>– Is this Theft? </li></ul></ul><ul><ul><li>– it happens to S/w, it will happen on ebooks. </li></ul></ul><ul><li>Honest Abuse of Software (Partial Compliance) </li></ul><ul><ul><li>Conscious or Unconscious </li></ul></ul><ul><ul><li>Lack of Awareness </li></ul></ul><ul><ul><ul><li>License Misuse </li></ul></ul></ul><ul><ul><ul><li>End User Piracy </li></ul></ul></ul><ul><ul><ul><li>Internet Piracy </li></ul></ul></ul><ul><ul><ul><li>Hard Disk Loading </li></ul></ul></ul>
  8. 8. Honest Abuse: Conscious & Unconscious <ul><li>Do Nothing; Hope for best </li></ul><ul><li>Node Locked; then Floating Licenses </li></ul><ul><li>S/w Adoption Rates Increased; Distributed Envir. </li></ul><ul><li>Complex/Multiple Lic. Regimes </li></ul><ul><ul><li>OEM bundle, Off the Shelf </li></ul></ul><ul><ul><li>Trialware/Shareware/Freeware </li></ul></ul><ul><ul><li>Limited Site/Unlimited Lic </li></ul></ul><ul><ul><li>Open Source/Proprietary </li></ul></ul><ul><ul><li>Concurrent Users/All Users </li></ul></ul><ul><ul><li>VPA, PAS, SAAS adding new dimension </li></ul></ul>1980’s 1990’s & 2000’s
  9. 9. Side effects of Honest Abuse <ul><li>Vulnerable to Threats/Malware </li></ul><ul><li>Compromised Performance Levels </li></ul><ul><ul><li>Productivity Loss </li></ul></ul><ul><li>No Support or Upgrades </li></ul>
  10. 10. Final Advise.. <ul><li>Don’t make your software ASSET, </li></ul><ul><li>a LIABILITY </li></ul><ul><li>that will cost you in long run. </li></ul><ul><li>Adopt SAM. </li></ul>
  11. 11. With SAM… <ul><li>You know what you have </li></ul><ul><li>Buy only what you need </li></ul><ul><li>And use your assets effectively at every stage of their lifecycle.  </li></ul>

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