Doing business is tough, marketing it is tougher. There is a very thin line between offline and online marketing today and there is no point saying one is better than the other. I support using all the offline channels that give identity and visibility to your brand and drive them online to convert them.
If you haven’t ever thought seriously about it earlier, do it now coz it’s never too late.
5 Reasons people search you Online after seeing your Offline ads:-
1. Curiosity for knowing their product/service offerings in details
2. Verifying the brand’s online presence (majorly in Google search results and on social media)
3. Comparing the advertised product to other available products
4. To find a better deal online for advertised product/ similar products on ecommerce stores
5. To see if the advertiser has any store located near their location.
Go through this slideshare to know about my 5 Tips to Convert Online by Advertising Offline.