Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
5 Awesome Tips that are
damn Easy to Implement
5 Reasons people search brands Online after
seeing their Offline ads
 Curiosity for knowing their product/service offerin...
There is nothing called Offline today
Radio is still a widely accepted source of entertainment while people are
browsing i...
5Tips to Convert Online by
Advertising Offline
1. Search Queries Report
2. Localized SEO
3. QR Codes
4. Mobile Readiness
5...
#1 Search Queries Report
Search Queries are the phrases you are searched with
How to Make use of Search Queries Report
Ste...
#2 Localized SEO
Target the localized keywords to achieve top rankings
How to Make use of Search Queries Report
Tip 1: Do ...
#3 QR Codes
Why let people type it all, when they can just scan it
Why use QR Codes
Reason 1: 5.3 million QR code scans in...
#3 QR Codes
Why let people type it all, when they can just scan it
 A printAd campaign
by Ford used QR
Code for Quick cal...
#4 Mobile Readiness
You Lose 30% of your Leads if yourWebsite is
not Mobile Compatible
Why care for it?
Reason 1: As of Ja...
#5 Social Media Presence
It can be a major decision making factor for your clients
Why care for it?
Tip 1: Create your bus...
Conclusion
Doing business is tough, marketing it is tougher. There is a very thin line
between offline and online marketin...
THANKYOU
Thank you for Reading.
Now it’s your turn. How do you think you can create a lasting position on
internet that is...
Upcoming SlideShare
Loading in …5
×

5 Tips on how you can drive Conversions online by Advertising Offline

10,959 views

Published on

Doing business is tough, marketing it is tougher. There is a very thin line between offline and online marketing today and there is no point saying one is better than the other. I support using all the offline channels that give identity and visibility to your brand and drive them online to convert them.

If you haven’t ever thought seriously about it earlier, do it now coz it’s never too late.

5 Reasons people search you Online after seeing your Offline ads:-

1. Curiosity for knowing their product/service offerings in details
2. Verifying the brand’s online presence (majorly in Google search results and on social media)
3. Comparing the advertised product to other available products
4. To find a better deal online for advertised product/ similar products on ecommerce stores
5. To see if the advertiser has any store located near their location.

Go through this slideshare to know about my 5 Tips to Convert Online by Advertising Offline.

Published in: Marketing
  • Be the first to comment

5 Tips on how you can drive Conversions online by Advertising Offline

  1. 1. 5 Awesome Tips that are damn Easy to Implement
  2. 2. 5 Reasons people search brands Online after seeing their Offline ads  Curiosity for knowing their product/service offerings in details  Verifying the brand’s online presence (majorly in Google search results and on social media)  Comparing the advertised product to other available products  To find a better deal online for advertised product/ similar products on ecommerce stores  To see if the advertiser has any store located near their location. Copyrights Reserved with Edutainment4u.com. You can not copy or reproduce this content without our written permission.
  3. 3. There is nothing called Offline today Radio is still a widely accepted source of entertainment while people are browsing internet or working online. Most of the people accept that an ad on radio reminds them to buy something they need or develops high level of curiosity and they tend to search online immediately. And of course you lose business if your online presence is not fine tuned to what these “ready to engage” people are looking out for. Similarly whatever offline channel you use for advertising, you can still leverage your audience digitally as there is nothing called offline today. Copyrights Reserved with Edutainment4u.com. You can not copy or reproduce this content without our written permission.
  4. 4. 5Tips to Convert Online by Advertising Offline 1. Search Queries Report 2. Localized SEO 3. QR Codes 4. Mobile Readiness 5. Social Media Presence Copyrights Reserved with Edutainment4u.com. You can not copy or reproduce this content without our written permission.
  5. 5. #1 Search Queries Report Search Queries are the phrases you are searched with How to Make use of Search Queries Report Step 1: Configure GoogleWebmasterTools for your website Step 2: Look at Search Queries report Step 3: Optimize your website based on current search engine positioning Step 4: Include potential Search Queries as new Keywords Pro Tip: You should keep checking your search queries report once in a while to stay updated and make changes in your content marketing strategy accordingly. Copyrights Reserved with Edutainment4u.com. You can not copy or reproduce this content without our written permission.
  6. 6. #2 Localized SEO Target the localized keywords to achieve top rankings How to Make use of Search Queries Report Tip 1: Do keyword research using Google AdWords keyword planner tool. Tip 2: Use localized keywords, e.g. “pest control in Toronto” instead of generic keywords like “pest control” Step 3: Optimize your website based on current search engine positioning Step 4: Include potential Search Queries as new Keywords Pro Tip: Optimize your website for search engines before doing offline Ad campaign to get maximum results when people try to find you online. Copyrights Reserved with Edutainment4u.com. You can not copy or reproduce this content without our written permission.
  7. 7. #3 QR Codes Why let people type it all, when they can just scan it Why use QR Codes Reason 1: 5.3 million QR code scans in June 2012 only. Constantly growing! Reason 2: Fast and easy method to engage your audience Reason 3: The response is traceable Pro Tip: Telling URLs in your offline ads won’t help you coz people are often lazy and forget things very fast. With QR code in your offline Ads, they can easily scan the code and the desired call to action (CTA) automatically happens. Copyrights Reserved with Edutainment4u.com. You can not copy or reproduce this content without our written permission.
  8. 8. #3 QR Codes Why let people type it all, when they can just scan it  A printAd campaign by Ford used QR Code for Quick call to Action Copyrights Reserved with Edutainment4u.com. You can not copy or reproduce this content without our written permission.
  9. 9. #4 Mobile Readiness You Lose 30% of your Leads if yourWebsite is not Mobile Compatible Why care for it? Reason 1: As of January 2015, 3.5 billion unique mobile users in the world. Reason 2: Google has started penalizing non mobile friendly websites Reason 3: 40% visitors drop if website takes more than 3 seconds to load Pro Tip: Make sure that the mobile version of your website opens well and loads as fast as possible. Be ready to leverage the audience searching you from mobile devices after seeing your offline ads. Copyrights Reserved with Edutainment4u.com. You can not copy or reproduce this content without our written permission.
  10. 10. #5 Social Media Presence It can be a major decision making factor for your clients Why care for it? Tip 1: Create your business’s Social Media Accounts Tip 2: Make a content Strategy & update your social channels regularly Tip 3: Use hashtags to expand your social media outreach & effectiveness Pro Tip: Choose the social media channels which will suit your business the most. Writing a weekly blog post and sharing it on social networks should help your brand get a good social media exposure and engage the audience that you reach online for your business. Copyrights Reserved with Edutainment4u.com. You can not copy or reproduce this content without our written permission.
  11. 11. Conclusion Doing business is tough, marketing it is tougher. There is a very thin line between offline and online marketing today and there is no point saying one is better than the other. I support using all the offline channels that give identity and visibility to your brand and drive them online to convert them. If you haven’t ever thought seriously about it earlier, do it now coz it’s never too late. Copyrights Reserved with Edutainment4u.com. You can not copy or reproduce this content without our written permission.
  12. 12. THANKYOU Thank you for Reading. Now it’s your turn. How do you think you can create a lasting position on internet that is hard to beat? Share your opinion in the comments. Copyrights Reserved with Edutainment4u.com. You can not copy or reproduce this content without our written permission.

×