Radio adverts

1. Codes and conventions
 Radio adverts are usually quite short- they range from 15 to 60
seconds but the average is around 30 seconds.
 It will tell you the qualities and positives of the product it is
describing.
 It contains memorable music or a jingle to make it stick in their
mind.
 Backing music can help create an atmosphere.
 Voiceover is stereotypically a man’s voice as it is easier to tune
into and it conveys authority and dominance.
 Tone and language of the voice must relate to the target
audiences’ idiolect.
 Keep the advert consistently focussed on the right topic.
 Include key facts- date, time, names and channel.
 Persuasive language is essential.
 Sound effects