Chi-Square Test Non Parametric Test Categorical Variable
Codes and conventions of radio adverts
1. Codes and conventions
Radio adverts are usually quite short- they range from 15 to 60
seconds but the average is around 30 seconds.
It will tell you the qualities and positives of the product it is
describing.
It contains memorable music or a jingle to make it stick in their
mind.
Backing music can help create an atmosphere.
Voiceover is stereotypically a man’s voice as it is easier to tune
into and it conveys authority and dominance.
Tone and language of the voice must relate to the target
audiences’ idiolect.
Keep the advert consistently focussed on the right topic.
Include key facts- date, time, names and channel.
Persuasive language is essential.
Sound effects