Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Jeroen Bronkhorst - Urban Farming


Published on

Blockchain Innovation Conference 2019 - #BIC19

Published in: Technology
  • Login to see the comments

  • Be the first to like this

Jeroen Bronkhorst - Urban Farming

  1. 1. Blockchain Innovation Conference 2019 Marcus Collins (UFP) - Jeroen Bronkhorst (HPE) URBANFARMINGPARTNERS Improving Food Resiliency & Food Security in Singapore
  2. 2. The context of the project Singapore • largest city state in the world • 6 million inhabitants • 17.5 million tourists per year 92% of all produce is imported 2% arable land Focus on self-sufficiency & sustainability Food security & less import dependence
  3. 3. The project • 12,000 m2 multi-layered cultivation area • Proven Dutch technology with high efficiency and simplicity • Short production cycle (~30 days) means great flexibility in adjusting product mixes • More than 100 product categories • Singapore organic certification
  4. 4. Proposed Product Mix Short growing cycle 100+ types of leafy veggies All organic 10-30% of the total market PM organogram structuur Boston Lettuce Fennel Thyme Radish Wild Rocket Mint Dill Rosemary Little Gem Red
  5. 5. Backed by blockchain • to track and trace food from farm to fork • to raise growth equity using a possible security token offering • to design and run a loyalty programme with rewards for distribution and marketing using utility tokens
  6. 6. Accelerating blockchain technology adoption Technological complexity • Slow implementation • Little integration • Poor performance Blockchain-in-a-box • Permissioned blockchain • Container platform • Hyperconverged system Faster results • Pre-integrated components • Standardized interfaces • Fast consensus protocol
  7. 7. Our partners PM organogram structuur