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E-tourism                Vincent@Everts.net
   30 maart 2011               +31647180864
                                @vincente
                            www.bit.ly/etourism




Wednesday, March 30, 2011
E-tourism                Vincent@Everts.net
   30 maart 2011               +31647180864
                                @vincente
                            www.bit.ly/etourism




Wednesday, March 30, 2011
Vincent Everts?




Wednesday, March 30, 2011
Vincent Everts?




Wednesday, March 30, 2011
Innovation acceleration




                               Innovation study trips:
                               2008: China
                               2009: Russia
                               2010: Brazil




Wednesday, March 30, 2011
Innovation acceleration




                               Innovation study trips:
                               2008: China
                               2009: Russia
                               2010: Brazil




Wednesday, March 30, 2011
Tudou.com earlier then
                              YouTube




Wednesday, March 30, 2011
Tudou.com earlier then
                              YouTube




Wednesday, March 30, 2011
Social Media
                               2.0



Wednesday, March 30, 2011
• Mijn Tools




Wednesday, March 30, 2011
Videoblogger




Wednesday, March 30, 2011
Videoblogger



                            Talk to Me!




Wednesday, March 30, 2011
• kassa




Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Opkomst
                      internet connected TV




                                          bron: GfK
Wednesday, March 30, 2011
Opkomst
                      internet connected TV


                             2010: 425.000


                                          bron: GfK
Wednesday, March 30, 2011
Opkomst
                      internet connected TV


                             2010: 425.000
                             2011: 820.000
                             2013: 60%
                                          bron: GfK
Wednesday, March 30, 2011
Apple TV




Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Power of
                            online Video


Wednesday, March 30, 2011
Wednesday, March 30, 2011
YouTube uploads
                              per minuut




Wednesday, March 30, 2011
YouTube uploads
                                per minuut
                                                                                                        33




                                                                                                        22




                                                                                                        11




                            2007 I   2007 II   2008 I                                                   0
                                                        2008 II   2009 I   2009 II   2010 I   2010 II


Wednesday, March 30, 2011
iPhone 4




Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Make your
                            own company
                             TV Channel

Wednesday, March 30, 2011
Make your
                            own company
                             TV Channel

Wednesday, March 30, 2011
www.yubby.com
Wednesday, March 30, 2011
www.yubby.com
Wednesday, March 30, 2011
Automatisch zoeken
                            op 30 video netwerken




Wednesday, March 30, 2011
www.yubby.com
Wednesday, March 30, 2011
Eerste week:
                      2.000 ingezonden video’s
                       300.000 unieke kijkers

                             www.yubby.com
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Volg Vincent Everts live
                                     in zijn elektrische Leaf


                - Live auto lifestats
                - Live streaming video
                - Live Google maps
                - Twitter met bestuurder
                - Twitter met de auto
                - Interviews




Wednesday, March 30, 2011
Volg Vincent Everts live
                            in zijn elektrische Leaf




Wednesday, March 30, 2011
What are we going to talk about?




Wednesday, March 30, 2011
What are we going to talk about?

                    Web 1.0 Viral Marketing (PP)
            time consumption                                                travel


                 RSS Explained Web 2.0 Kindle
         explained Marketing 2.0 Google Adwords Tudou
                             Google Docs   Online video elections 2.0
                             Twitter Amazon Yubby Co-Creation
                    Multitasking
             Google Streetview Online collaboration Social tools

                            Dell Sucks     Support 2.0 Viral Marketing
          Kryptonite Lock        Enterprise 2.0              VMS Zoomz HD   ebay
                            news resume VMS Google trends

Wednesday, March 30, 2011
Web
                            1.0




Wednesday, March 30, 2011
Web
                            1.0




Wednesday, March 30, 2011
7


Wednesday, March 30, 2011
7


Wednesday, March 30, 2011
7


Wednesday, March 30, 2011
7


Wednesday, March 30, 2011
7


Wednesday, March 30, 2011
How do we spend our time?

                                       4%
                                  6%
                                            39%
                            19%


                                   33%




Wednesday, March 30, 2011
How do we spend our time?

               TV:          39% 178 min.               4%
                                                  6%

            Radio:          33% 151 min.                    39%
                                            19%
         Internet:          19%   86 min.

     Newspaper:             6%    20 min           33%
      Magazines:            4%    18 min
                                            TV              Radio
                                            Internet        Newspapers
                                            Magazines
Wednesday, March 30, 2011
Time & advertisement
                                    TV 3 hours/day/user
                                    Advertisement €200M public + €600 commercial
                                    advertisment/hour TV watching € 0,06

                                    Time online: 1,5 h pp/day
                                    Online adds €500M/yr
                                    Adds € 0,07 pp/h

                                    NewsPapers 20 min/day
                                    €750M adv revenue
                                    Adds € 2,00 pp/h

                                    Magazines18 m/day
                                    Advertisement €700
                                    Reclame inkomsten: € 2,50 pp/ph

Wednesday, March 30, 2011
Wednesday, March 30, 2011
Comscore: CPA/CPC
                            You are not rewarded for what you do




Wednesday, March 30, 2011
Comscore: CPA/CPC
                            You are not rewarded for what you do




                    85% never clicks on anything during the month
                             3% does 80% of the clicks
                   80% increase in visiting websites within 2 month
                              100% increase in search
                            17% increase in offline sales
                            27% increase in online sales
Wednesday, March 30, 2011
• $32 billion sales
                            • 1 Billion searches/day
                            • Money from Adwords
                            • Almost nothing from
                              Youtube, Google earth/
                              map, gmail, apps etc




Wednesday, March 30, 2011
Google adwords
         •Easy to set-up
         •Easy to budget
         •Price per keyword
   Also on
   YouTube

Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Complexity is huge! TBG-digital




Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
IMPACT ON BUSINESS
                                                 12



Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
DELL Case




Wednesday, March 30, 2011
DELL Case




Wednesday, March 30, 2011
Dell notebooks




Wednesday, March 30, 2011
Dell notebooks




Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
E-commerce worldwide


                            2010: €500B
                         +15%
         Web influenced: €3000B
                                          bron: forrester

Wednesday, March 30, 2011
Online bestedingen
                            2009: 7,3 miljard euro

                     2010: 9 miljard euro

              Web-influenced 48
                   miljard
Wednesday, March 30, 2011
                                                     bron: thuiswinkel.org
Social tools   Productinformatie
Wednesday, March 30, 2011
Social tools   Productinformatie
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Product info      what else do people buy

                             what do they recommend?

                             Description of customers

 Social tools               90% social tools
                             What do they buy in the end?
                             what else?
                             Tags of clients
                             review of the reviews
                             reviews of the customers
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Customer service




Wednesday, March 30, 2011
Customer service




Wednesday, March 30, 2011
Wednesday, March 30, 2011
It’s now mainstream!




Wednesday, March 30, 2011
It’s now mainstream!




Wednesday, March 30, 2011
“What are you doing in 140 characters”




Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
LondonCalling.mobi
Wednesday, March 30, 2011
LondonCalling.mobi
Wednesday, March 30, 2011
LondonCalling.mobi
Wednesday, March 30, 2011
•s




Wednesday, March 30, 2011
•s




Wednesday, March 30, 2011
kindle




Wednesday, March 30, 2011
kindle
       Buy books wirelessly
                                   Download everything
                                       wirelessly


    E-ink technologie reads
            the best

                                      240.000 titels


        30 hours battery &
      fantastic userinterface



Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
82


Wednesday, March 30, 2011
Tablet market in 2014




                             83


Wednesday, March 30, 2011
84


Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
SonicView




Wednesday, March 30, 2011
Playmate




                            89


Wednesday, March 30, 2011
Playmate




                            89


Wednesday, March 30, 2011
90


Wednesday, March 30, 2011
91


Wednesday, March 30, 2011
92


Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
beta




Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
WEB 2.0
     •   Weblogs
     •   Flickr
     •   Wiki’s
     •   RSS
     •   RSS readers
     •   Del.icio.us
     •   Youtube
     •   Facebooks


Wednesday, March 30, 2011
WEB 2.0
     •   Weblogs
     •   Flickr
     •   Wiki’s
     •   RSS
     •   RSS readers
     •   Del.icio.us
     •   Youtube
     •   Facebooks


Wednesday, March 30, 2011
WEB 2.0
     •   Weblogs
     •   Flickr
     •   Wiki’s
     •   RSS
     •   RSS readers
     •   Del.icio.us
     •   Youtube
     •   Facebooks


Wednesday, March 30, 2011
WEB 2.0
     •   Weblogs
     •   Flickr
     •   Wiki’s
     •   RSS
     •   RSS readers
     •   Del.icio.us
     •   Youtube
     •   Facebooks


Wednesday, March 30, 2011
WEB 2.0
     •   Weblogs
     •   Flickr
     •   Wiki’s
     •   RSS
     •   RSS readers
     •   Del.icio.us
     •   Youtube
     •   Facebooks


Wednesday, March 30, 2011
WEB 2.0
     •   Weblogs
     •   Flickr
     •   Wiki’s
     •   RSS
     •   RSS readers
     •   Del.icio.us
     •   Youtube
     •   Facebooks


Wednesday, March 30, 2011
WEB 2.0
     •   Weblogs
     •   Flickr
     •   Wiki’s
     •   RSS
     •   RSS readers
     •   Del.icio.us
     •   Youtube
     •   Facebooks


Wednesday, March 30, 2011
WEB 2.0
     •   Weblogs
     •   Flickr
     •   Wiki’s
     •   RSS
     •   RSS readers
     •   Del.icio.us
     •   Youtube
     •   Facebooks


Wednesday, March 30, 2011
Who talks



Wednesday, March 30, 2011
Blogs demografie




                                              Bron: Technorati 2008
Wednesday, March 30, 2011
Blogs demografie




                                              Bron: Technorati 2008
Wednesday, March 30, 2011
Blogs demografie




                                              Bron: Technorati 2008
Wednesday, March 30, 2011
Professional




Wednesday, March 30, 2011
Professional




Wednesday, March 30, 2011
7 guidelines
             1.         Know what you are doing
             2.         Avoid marketing talk
             3.         Keep it fresh
             4.         Reinforce company’s core values
             5.         Encourage employees to use it
             6.         Create blogging policies
             7.         Have fine print
Wednesday, March 30, 2011
RSS
Wednesday, March 30, 2011
RSS Readers




Wednesday, March 30, 2011
RSS Readers




Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Social Networking



Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Internet is pain!




Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Communication 2.0




Wednesday, March 30, 2011
Communication 2.0




Wednesday, March 30, 2011
Why call
Wednesday, March 30, 2011
                            via computer?
It’s
                            personal!


Wednesday, March 30, 2011
It’s
                            personal!


Wednesday, March 30, 2011
It’s
                            personal!


Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wordprocessing 1951




Wednesday, March 30, 2011
Wordprocessing 1985




Wednesday, March 30, 2011
Wordprocessing 1985




Wednesday, March 30, 2011
Wordprocessing 2008




Wednesday, March 30, 2011
Wordprocessing 2008




Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Online collaboration
Wednesday, March 30, 2011
Revisions
Wednesday, March 30, 2011
                            compare
Web 2.0 Trend:
                             Co-Creation


Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
49


Wednesday, March 30, 2011
Wednesday, March 30, 2011
Social Media
                               2.0



Wednesday, March 30, 2011
Vincent Everts
                                   www.vincente.nl
                                   www.yubby.com
                                  www.interimic.nl
                                 vincent@everts.net
                               www.twitter.com/vincente
                                    +31647180864
Wednesday, March 30, 2011

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