090514 Circom The Future Of Tv Today

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Circom is the organisation of 200 local tv stations in europa. I gave a keynote the future of TV. I think the audience enjoyed it. right?

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090514 Circom The Future Of Tv Today

  1. 1. The future of TV, today! Vincent Everts dinsdag 19 mei 2009
  2. 2. Who is Vincent Everts? dinsdag 19 mei 2009
  3. 3. InterimIC innovation acceleration Innovation study trips: 2008: China 2009: Russia Innovation in health care: 2006: India 2007: USA 2008: Japan Healthcare innovation event Innovation in Government dinsdag 19 mei 2009
  4. 4. dinsdag 19 mei 2009
  5. 5. dinsdag 19 mei 2009
  6. 6. Videoblogger Talk to Me! dinsdag 19 mei 2009
  7. 7. dinsdag 19 mei 2009
  8. 8. dinsdag 19 mei 2009
  9. 9. find, collect, publish www.yubby.com dinsdag 19 mei 2009
  10. 10. • kassa dinsdag 19 mei 2009
  11. 11. What are we going to talk about? Web 1.0 Viral Marketing (PP) time consumption travel RSS Explained Web 2.0 Kindle explained Marketing 2.0 Google Adwords Tudou Google Docs Online video elections 2.0 Twitter Amazon Yubby Co-Creation Multitasking Google Streetview Online collaboration Social tools Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay news resume VMS Google trends dinsdag 19 mei 2009
  12. 12. Web 1.0 dinsdag 19 mei 2009
  13. 13. 7 dinsdag 19 mei 2009
  14. 14. How do we spend our time? TV: 39% 178 min. 4% 6% Radio: 33% 151 min. 39% 19% Internet: 19% 86 min. Newspaper: 6% 26 min 33% Magazines: 4% 18 min TV Radio Internet Newspapers Magazines dinsdag 19 mei 2009
  15. 15. Time & advertisement TV 3 hours/day/user Advertisement !200M public + !600 commercial advertisment/hour TV watching ! 0,06 Time online: 1,5 h pp/day Online adds !500M/yr Adds ! 0,07 pp/h NewsPapers 20 min/day !750M adv revenue Adds ! 0,50 pp/h Magazines18 m/day Advertisement !700 Reclame inkomsten: ! 0,70 pp/ph dinsdag 19 mei 2009
  16. 16. • $20 miljard sales • 3 Billion searches/day • Only money from Adwords dinsdag 19 mei 2009
  17. 17. IMPACT ON BUSINESS 12 dinsdag 19 mei 2009
  18. 18. dinsdag 19 mei 2009
  19. 19. dinsdag 19 mei 2009
  20. 20. dinsdag 19 mei 2009
  21. 21. E-commerce worldwide 2008: 400 billion euro 2009: 500 miljard euro +25% bron: thuiswinkel.org dinsdag 19 mei 2009
  22. 22. Social tools Productinformatie dinsdag 19 mei 2009
  23. 23. Product info what else do people buy what do they recommend? Description of customers Social tools 90% social tools What do they buy in the end? what else? Tags of clients review of the reviews reviews of the customers dinsdag 19 mei 2009
  24. 24. kindle Buy books wirelessly Download everything wirelessly E-ink technologie reads the best 240.000 titels 30 hours battery & fantastic userinterface dinsdag 19 mei 2009
  25. 25. dinsdag 19 mei 2009
  26. 26. dinsdag 19 mei 2009
  27. 27. beta dinsdag 19 mei 2009
  28. 28. dinsdag 19 mei 2009
  29. 29. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • Facebooks dinsdag 19 mei 2009
  30. 30. dinsdag 19 mei 2009
  31. 31. Who talks dinsdag 19 mei 2009
  32. 32. Blogs demografie Bron: Technorati 2008 dinsdag 19 mei 2009
  33. 33. Weblogs Everyone blogs! dinsdag 19 mei 2009
  34. 34. dinsdag 19 mei 2009
  35. 35. dinsdag 19 mei 2009
  36. 36. Try for free dinsdag 19 mei 2009
  37. 37. Also professional dinsdag 19 mei 2009
  38. 38. dinsdag 19 mei 2009
  39. 39. 7 guidelines 1. Know what you are doing 2. Avoid marketing talk 3. Keep it fresh 4. Reinforce company’s core values 5. Encourage employees to use it 6. Create blogging policies 7. Have fine print dinsdag 19 mei 2009
  40. 40. RSS dinsdag 19 mei 2009
  41. 41. RSS Readers dinsdag 19 mei 2009
  42. 42. dinsdag 19 mei 2009
  43. 43. dinsdag 19 mei 2009
  44. 44. Email is broken dinsdag 19 mei 2009
  45. 45. Communication 2.0 dinsdag 19 mei 2009
  46. 46. Why call dinsdag 19 mei 2009 via computer?
  47. 47. It’s personal! dinsdag 19 mei 2009
  48. 48. dinsdag 19 mei 2009
  49. 49. Wordprocessing 1951 dinsdag 19 mei 2009
  50. 50. Wordprocessing 1985 dinsdag 19 mei 2009
  51. 51. Wordprocessing 2008 dinsdag 19 mei 2009
  52. 52. Revisions Onlinecompare collaboration dinsdag 19 mei 2009
  53. 53. Best Web 2.0 software Social bookmarking del.icio.us Web 2.0 startpagina Netvibes & iGoogle Online to do lists Ta-da list & Remember the Milk Peer production news Digg & eKudos Photo management Flickr & Picasa Web wordprocessing Google Docs Online calendar Google Calendar Project management Basecamp Mindmapping Mindmeister dinsdag 19 mei 2009
  54. 54. Web 2.0 Trend: Co-Creation dinsdag 19 mei 2009
  55. 55. dinsdag 19 mei 2009
  56. 56. 49 dinsdag 19 mei 2009
  57. 57. Social Networking dinsdag 19 mei 2009
  58. 58. dinsdag 19 mei 2009
  59. 59. dinsdag 19 mei 2009
  60. 60. Internet goes mobile 88 dinsdag 19 mei 2009
  61. 61. Mobile internet is where internet was 5 years ago dinsdag 19 mei 2009
  62. 62. Impact of internet and video on TV? dinsdag 19 mei 2009
  63. 63. The New TV? • Digital TV • Harddisk recorder / PVR • HDTV • Internet TV dinsdag 19 mei 2009
  64. 64. 1,5 Mio 1,2 Mio BOOM quot;Plattequot; TV dinsdag 19 mei 2009
  65. 65. Penetration of HD recorders (estimated) dinsdag 19 mei 2009
  66. 66. HDTV & PVR’s in US # PVR’s % PVR’s 2008 28,6M 25% 2014 52,3M 44% source: MAGNA 25% has HDTV & PVR dinsdag 19 mei 2009
  67. 67. Connected devices 100 100 M 75 50 57 M 25 0 2009 2013 Connected devices will almost double in 4 years source: Park Associates dinsdag 19 mei 2009
  68. 68. Next: Internet TV’s dinsdag 19 mei 2009
  69. 69. dinsdag 19 mei 2009
  70. 70. Internet overtakes TV If the current growth continues the internet will overtake TV as most consumed media in 2010 dinsdag 19 mei 2009
  71. 71. Video Everywhere dinsdag 19 mei 2009
  72. 72. 35 15-02-07 ROOS - Regionale TV in 2010 35 dinsdag 19 mei 2009
  73. 73. dinsdag 19 mei 2009
  74. 74. dinsdag 19 mei 2009
  75. 75. dinsdag 19 mei 2009
  76. 76. Growth of YouTube 300 now: 13 hour of video millions of unique visitors added every minute 225 march 2007 Viacom sues YouTube for $1 miljard october 2006 Google buys 150 july 2006 YouTube for Daily more then $1,65 billion april 2005 100 million first video watched videos 75 and 65.000 added 0 jan 2005 june 2005 jan 2006 june 2006 jan 2007 june 2007 jan 2009 dinsdag 19 mei 2009
  77. 77. Internetvideo is not just YouTube! dinsdag 19 mei 2009
  78. 78. Tudou.com bigger YouTube dinsdag 19 mei 2009
  79. 79. How big is video? 13,072,164,000 312 minutes of video watched videos available on average 3.5 minutes average duration 75.5% of internet audience of the video viewed online video watched source: ComScore Feb 2009 dinsdag 19 mei 2009
  80. 80. Online video is the most popular online entertainment, with more than 1 in 4 (28%) Europeans watching video An increase of over 150% since 2006 dinsdag 19 mei 2009
  81. 81. TV vs Web viewing Obama inauguration 35.5M TV viewers 69.8M Web viewers dinsdag 19 mei 2009
  82. 82. dinsdag 19 mei 2009
  83. 83. dinsdag 19 mei 2009
  84. 84. dinsdag 19 mei 2009
  85. 85. dinsdag 19 mei 2009
  86. 86. NBC.com 1 Billion full episode streams in 2 years 43B 43% via embeds & widgets 57B Embeds / Widgets NBC.com source: NewTeeVee dinsdag 19 mei 2009
  87. 87. 2008 stats 1,6M unique visitors 44% increase from 2007 130M streams started 70% increase from 2007 source: Uitzendinggemist.nl / NPO dinsdag 19 mei 2009
  88. 88. dinsdag 19 mei 2009
  89. 89. Watch it anywhere Samenvatting Hele uitzending Widgets Clips Updates dinsdag 19 mei 2009
  90. 90. If you don’t do it, someone else will... dinsdag 19 mei 2009
  91. 91. With these HD devices anyone can do it! dinsdag 19 mei 2009
  92. 92. Easy & everywhere • Create videos with ease • Let customers create videos about you dinsdag 19 mei 2009
  93. 93. Lifestreaming • Quick & easy - live with 1 click • If you have a webcam you can stream dinsdag 19 mei 2009
  94. 94. Produce your own TV dinsdag 19 mei 2009
  95. 95. Lifestreaming dinsdag 19 mei 2009
  96. 96. Lifestreaming • Studio in a box dinsdag 19 mei 2009
  97. 97. Lifestreaming • Live streaming on mobile phone • Nokia, iPhone, Blackberry • Put on blogs, facebook • Robert Scoble popularized dinsdag 19 mei 2009
  98. 98. Lifestreaming Life blogging with mobile without installation dinsdag 19 mei 2009
  99. 99. HD Internetvideo • Super quality • Available in next 5 years everywhere Click to play dinsdag 19 mei 2009
  100. 100. Find 35+ sources (more on the way) Find, Collect, Publish dinsdag 19 mei 2009
  101. 101. Friends & profiles dinsdag 19 mei 2009
  102. 102. +35 video sources & more to follow! dinsdag 19 mei 2009
  103. 103. Collect Drag & drop Edit meta data See previews dinsdag 19 mei 2009 Find, Collect, Publish
  104. 104. Player page dinsdag 19 mei 2009
  105. 105. Manage video dinsdag 19 mei 2009
  106. 106. Publish it with widgets dinsdag 19 mei 2009
  107. 107. dinsdag 19 mei 2009
  108. 108. Elections 2.0 Obama Girl dinsdag 19 mei 2009
  109. 109. Elections 2.0 dinsdag 19 mei 2009
  110. 110. dinsdag 19 mei 2009
  111. 111. The phenomenon dinsdag 19 mei 2009
  112. 112. dinsdag 19 mei 2009
  113. 113. 80 dinsdag 19 mei 2009
  114. 114. dinsdag 19 mei 2009
  115. 115. “What are you doing in 140 characters” dinsdag 19 mei 2009
  116. 116. Customer service dinsdag 19 mei 2009
  117. 117. Twittering during TV High peaks = broadcast Low peaks = rerun dinsdag 19 mei 2009
  118. 118. Track viewers interest dinsdag 19 mei 2009
  119. 119. When & how do I use Twitter? source: Twitstats.com of @vincente dinsdag 19 mei 2009
  120. 120. It’s now mainstream! dinsdag 19 mei 2009
  121. 121. tweet deck dinsdag 19 mei 2009
  122. 122. + TV = Social TV? dinsdag 19 mei 2009
  123. 123. Marketing 2.0 dinsdag 19 mei 2009
  124. 124. Todo list 2009 • 10% viewers online • 1% of users to contribute through reactions, blogs, twitter Emails, IM • Start Mobile presence • 2.5% of advertisement revenue dinsdag 19 mei 2009
  125. 125. Vincent Everts www.vincente.nl www.yubby.com www.interimic.nl vincent@everts.net www.twitter.com/vincente dinsdag 19 mei 2009

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