Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Why are brands so important?

696 views

Published on

The term “brand” has now permeated just about every aspect of society, and can be easily applied to: Companies, services, utilities, charities, football teams and even government initiatives!

So here’s our top ten list of why brands are so important.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Why are brands so important?

  1. 1. WHY ARE SO IMPORTANT? BRANDING, DESIGN & MARKETING
  2. 2. THETERM“BRAND”HAS NOW PERMEATED JUST ABOUT EVERY ASPECT OF SOCIETY,AND CAN BE EASILY APPLIEDTO: BRANDING, DESIGN & MARKETING
  3. 3. COMPANIES,SERVICES,UTILITIES, CHARITIES,FOOTBALLTEAMS AND EVEN GOVERNMENT INITIATIVES! BRANDING, DESIGN & MARKETING
  4. 4. BRANDING, DESIGN & MARKETING SO HERE’S OUR OF WHY BRANDS ARE SO IMPORTANT.
  5. 5. BRANDING, DESIGN & MARKETING IT’S A PERSON’S GUT FEELING ABOUTTHAT COMPANY,PRODUCT OR SERVICE. IT’S A GUT FEELING BECAUSE WE’RE ALL EMOTIONAL,INTUITIVE BEINGS, DESPITE OUR BEST EFFORTSTO BE RATIONAL.IT’S A PERSON’S GUT FEELING, BECAUSE INTHE END,THE BRAND IS DEFINED BY INDIVIDUALS,NOT BY COMPANIES,MARKETS,ORTHE SO CALLED GENERAL PUBLIC. EACH PERSON CREATES HIS OR HER OWN VERSION OF IT. WHILE COMPANIES CAN’T CONTROLTHIS PROCESS,THEY CAN INFLUENCE IT BY COMMUNICATINGTHE QUALITIESTHAT DIFFERENTIATETHEIR COMPANY FROM OTHERS INTHE MARKET PLACE. >ONE.
  6. 6. BRANDING, DESIGN & MARKETING EACH PERSON CREATES HIS OR HER OWN VERSION OF IT. WHILE COMPANIES CAN’T CONTROLTHIS PROCESS,THEY CAN INFLUENCE IT BY COMMUNICATINGTHE QUALITIES THAT DIFFERENTIATETHEIR COMPANY FROM OTHERS IN THE MARKET PLACE. >ONE.
  7. 7. BRANDING, DESIGN & MARKETING AS CONSUMERS IN A CONSUMER SOCIETY WE ALL USE BRANDS EVERYDAYTO HELP US DEFINE OUR VALUES,OUR LIFESTYLES AND OUR GOALS. >TWO.
  8. 8. BRANDING, DESIGN & MARKETING WE ALL KNOWTHAT PRODUCTSTHAT ARE WELL BRANDED SELL BETTERTHAN THOSETHAT AREN’T. THE EXACT SAME ISTRUE OF COMPANIES. >THREE.
  9. 9. BRANDING, DESIGN & MARKETING SOME OFTHE WORLD’S MOST VALUABLE BRANDS ARE BUSINESSTO BUSINESS. >FOUR.
  10. 10. BRANDING, DESIGN & MARKETING EVERY ORGANISATION HAS“CONSUMERS”OF SOME KIND. >FIVE.
  11. 11. BRANDING, DESIGN & MARKETING IFYOU DON’T HAVE A BRANDYOU HAVE A COMMODITY,AND COMMODITIES HAVE A LIMITED SHELF LIFE. >SIX.
  12. 12. BRANDING, DESIGN & MARKETING THEY CAN BE IMITATED,UNDERCUT AND EVENTUALLY FORCED OUT OF THE MARKET. >SIX.
  13. 13. BRANDING, DESIGN & MARKETING PEOPLE FORM RELATIONSHIPS WITH BRANDS. >SEVEN.
  14. 14. BRANDING, DESIGN & MARKETING CUSTOMERS ALWAYS HAVE A CHOICE. THEY DO NOT CHOOSE COMPANIES. THEY CHOOSE BRANDSTHEY BELIEVE IN. >EIGHT.
  15. 15. BRANDING, DESIGN & MARKETING WHEN QUALITY IS A GIVEN, CUSTOMERS WILL SEEK SOMETHING ELSE. >NINE.
  16. 16. BRANDING, DESIGN & MARKETING WHEN ALL OTHER VARIABLES ARE EQUAL,IT IS ON AN EMOTIONAL LEVELTHAT PEOPLE RESPOND. >NINE.
  17. 17. BRANDING, DESIGN & MARKETING DESIRABILITY FORMSTHE BASIS OF PERSONAL CHOICE. EMOTION ISTHE CURRENCY OF A BRANDS VALUE. >TEN.
  18. 18. BRANDING, DESIGN & MARKETING Our Top Tip:
  19. 19. BRANDING, DESIGN & MARKETING THERE ARE BRAND CONSULTANTS WHO SPECIALISE IN BRANDING STRATEGIES AND POSITIONING WHO CAN GUIDEYOUTHROUGH THE WHOLE PROCESS AND ADD A FRESH PERSPECTIVETOTHE PROJECT. >TOPTIP.
  20. 20. BRANDING, DESIGN & MARKETING email: hello@darwinbrandconsultants.com www.darwinbrandconsultants.com

×