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Who really is your ideal customer?

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We’re not just talking about a broad-brush description of your brand's target audience, but rather, a rich definition of the perfect individual for your brand.

Because, the more we understand them, their wants, needs and desires, the clearer and more accurate we can make any communication with them.

This simple guide will show you how to find out.

Published in: Marketing
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Who really is your ideal customer?

  1. 1. WHO REALLY IS YOUR BRANDING, DESIGN & MARKETING
  2. 2. WE’RE NOT JUSTTALKING ABOUT A BROAD-BRUSH DESCRIPTION OFYOUR BRAND'STARGET AUDIENCE,BUT RATHER,A RICH DEFINITION OFTHE PERFECT INDIVIDUAL FORYOUR BRAND. BRANDING, DESIGN & MARKETING
  3. 3. BECAUSE,THE MOREYOU UNDERSTANDTHEM,THEIR WANTS,NEEDS AND DESIRES, THE CLEARER AND MORE ACCURATEYOU CAN MAKE ANY COMMUNICATION WITHTHEM. BRANDING, DESIGN & MARKETING
  4. 4. MOST MARKETING PLANS CONCENTRATE ON AGE BANDS, INCOME RANGES AND SOCIOECONOMICTAGS. BRANDING, DESIGN & MARKETING
  5. 5. THAT’S ALL WELL AND GOOD, BUT LETS GET PERSONAL FOR A MINUTE. BRANDING, DESIGN & MARKETING
  6. 6. START BY DESCRIBING IN AS MUCH DETAIL AS POSSIBLE, YOUR PERFECT CUSTOMER. BRANDING, DESIGN & MARKETING
  7. 7. WRITETHE PROFILE OF AN INDIVIDUAL,WRITETHEIR DAILY DIARY,AND EVEN ROLE-PLAYTHEIR LIFE. BRANDING, DESIGN & MARKETING
  8. 8. GIVETHIS PERSON A FACE AND A NAME,AND LEARNTO LOVETHEM. BRANDING, DESIGN & MARKETING
  9. 9. USE RESEARCHTO GUIDEYOU, BUT USEYOUR INSIGHT AND INTUITIONTOO. BRANDING, DESIGN & MARKETING
  10. 10. AND BUILD UP A RICH PICTURE, NOT JUST OF WORDS,BUT ALSO OF IMAGES,MUSIC AND SOUNDS. BRANDING, DESIGN & MARKETING
  11. 11. DON'T LIMITYOURSELFTOTHIS INDIVIDUAL'S RELATIONSHIP WITHYOUR BRAND,OR EVEN JUSTYOUR CATEGORY. EXPLORETHEIR LIFE COMPLETELY. BRANDING, DESIGN & MARKETING
  12. 12. THESE NINETOPTIPSTO SUCCESS. BRANDING, DESIGN & MARKETING
  13. 13. BRANDING, DESIGN & MARKETING EXPLORETHEIR DAILY HABITS. >ONE.
  14. 14. BRANDING, DESIGN & MARKETING WHERE DOTHEY SHOP? >TWO.
  15. 15. BRANDING, DESIGN & MARKETING WHICH BRANDSTHEY BUY (IN EVERY CATEGORY,NOT JUST YOURS). >THREE.
  16. 16. BRANDING, DESIGN & MARKETING WHERE AND WHEN THEY SOCIALISE. >FOUR.
  17. 17. BRANDING, DESIGN & MARKETING THE CLOTHESTHEY WEAR, THE MUSICTHEY LOVE. >FIVE.
  18. 18. BRANDING, DESIGN & MARKETING THE POLITICAL PARTY THEY SUPPORT. >SIX.
  19. 19. BRANDING, DESIGN & MARKETING THE CURRENT 'ISSUES'THEY ARE PASSIONATE ABOUT (OR NOT!) >SEVEN.
  20. 20. BRANDING, DESIGN & MARKETING THEIR MOTIVATIONS,AND ATTITUDESTO CAREER, LIFE AND LOVE. >EIGHT.
  21. 21. BRANDING, DESIGN & MARKETING DOTHE SAME FOR BOTH SEXES IF APPLICABLE,THEN EXPLORETHE DIFFERENCES AND SIMILARITIES BETWEENTHEM. >NINE.
  22. 22. BRANDING, DESIGN & MARKETING Our Top Tip:
  23. 23. BRANDING, DESIGN & MARKETING THE LIST IS ENDLESS... GET CREATIVE AND HAVE FUN! ASYOU ARE DOINGTHISYOU'LL STARTTO SEE OPPORTUNITIES OPEN UP IN FRONT OFYOU. >TOPTIP.
  24. 24. BRANDING, DESIGN & MARKETING email: hello@darwinbrandconsultants.com www.darwinbrandconsultants.com

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