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Top 5 mistakes made in marketing

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A properly developed marketing campaign can not only connect you with the right prospects, but it gets everyone talking about your company, your product, or your service.

However, marketing mistakes can just as easily cost your business thousands of pounds.

Here is a checklist of the top 5 mistakes commonly made in marketing.

Published in: Marketing
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Top 5 mistakes made in marketing

  1. 1. THE TOP FIVE BRANDING, DESIGN & MARKETING
  2. 2. A PROPERLY DEVELOPED MARKETING CAMPAIGN CAN NOT ONLY CONNECTYOU WITH THE RIGHT PROSPECTS,BUT IT GETS EVERYONETALKING ABOUTYOUR COMPANY, PRODUCT OR SERVICE. BRANDING, DESIGN & MARKETING
  3. 3. HOWEVER,MARKETING MISTAKES CAN JUST AS EASILY COSTYOUR BUSINESS THOUSANDS OF POUNDS. BRANDING, DESIGN & MARKETING
  4. 4. HERE IS A CHECKLIST OF COMMONLY MADE IN MARKETING. BRANDING, DESIGN & MARKETING
  5. 5. BRANDING, DESIGN & MARKETING LACK OF RESEARCH ANDTESTING RESEARCH ANDTESTING SHOULD BE DONETO DETERMINETHE PERFORMANCE OF EVERY MARKETING EFFORT.THISTAKESTHE GUESSWORK OUT OF WHAT YOUR POTENTIAL CUSTOMER OR CLIENT WANTS.ALWAYS MAKE SUREYOU HAVE DONEYOUR DUE DILIGENCE WHEN IT COMESTOTESTING DIFFERENT OFFERS,PRICES,AND PACKAGES.GETTHE INPUT OFYOUR CUSTOMERS. >ONE.
  6. 6. BRANDING, DESIGN & MARKETING IMPROPER FOCUS AND POSITIONING DON'T MARKETTO BUILD UPTHE COMPANY, BUT APPROACH MARKETINGTO DEMAND AN IMMEDIATE RESPONSE FROMTHE RECIPIENT. IMPROPER FOCUS AND POSITIONING CAN BE AVOIDED BY FOLLOWINGTHE PROPER SOLUTION POSITIONING OF MARKETING. >TWO.
  7. 7. BRANDING, DESIGN & MARKETING MARKETING WITHOUT A USP YOUR USP ISYOUR UNIQUE SELLING PROPOSITION. IT ISTHE ONE SINGLE STATEMENTTHAT WILL SINGLEYOU OUT AMONGSTTHE COMPETITION.IT SHOULD BE USED IN EVERY PIECE OF MARKETING MATERIAL.THINK OFYOUR USP ASTHE PHILOSOPHICAL FOUNDATION OFYOUR BUSINESS. DON'T MARKET WITHOUT IT! >THREE.
  8. 8. BRANDING, DESIGN & MARKETING FAILINGTO CAPTURE REPEAT CUSTOMERS KEEP IN MINDTHAT WHEN MARKETING 80% OFYOUR BUSINESS COMES FROM EXISTING CUSTOMERS AND 20% COMES FROM NEW CUSTOMERS.FAILINGTO RESELLTOYOUR CURRENT CUSTOMER BASE COULD HAVE A DETRIMENTAL EFFECT ONYOUR PROFITS. IT WILL COSTYOU 5TIMESTHE EXPENSE TO SELLTO A NEW CUSTOMERTHANTO SELLTO AN EXISTING CUSTOMER. >FOUR.
  9. 9. BRANDING, DESIGN & MARKETING LACK OF FOCUS ON POTENTIAL CUSTOMER'S NEEDS DOYOU REALLY KNOW WHATYOUR POTENTIAL CUSTOMERS NEED AND WANT? TRUTH IS VERY FEW BUSINESSES HAVE A GOOD GRASP OF WHAT IT ISTHATTHEIR CUSTOMER NEEDS FROMTHEM.THE SECRETTO AVOIDINGTHIS COMMON ERROR ISTO FIND A NEEDYOU CAN FILL ANDTHEN FILLTHAT NEED BETTERTHAN ANYONE ELSE. >FIVE.
  10. 10. BRANDING, DESIGN & MARKETING Our Top Tip:
  11. 11. BRANDING, DESIGN & MARKETING MAKE A PLAN FROMTHE INFORMATIONYOU HAVE GATHERED MAKE A PLAN.IT DOESN’T HAVETO BE EXTENSIVE, INDEEDTHE MORE CONCISETHE BETTER.KEEP THE PLAN HANDY,DON’T FILE IT - PIN ITTOTHE WALL! REFER BACKTO IT ATTHE END OF EACH WEEKTO SEE WHATYOU HAVE DONE AND WHAT IS STILLTO BE IMPLEMENTED. >ONE.
  12. 12. BRANDING, DESIGN & MARKETING email: hello@darwinbrandconsultants.com www.darwinbrandconsultants.com

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