Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The essentials of brand management

316 views

Published on

Effective brand management will secure long-term revenue and build the value of your business. Here's what you need to know .....

Published in: Marketing
  • Be the first to comment

The essentials of brand management

  1. 1. BRANDING, DESIGN & MARKETING THE ESSENTIALS OF BRANDING, DESIGN & MARKETING
  2. 2. BRANDING, DESIGN & MARKETING EFFECTIVE BRAND MANAGEMENT WILL SECURE LONG-TERM REVENUE AND BUILDTHE VALUE OFYOUR BUSINESS.
  3. 3. BRANDING, DESIGN & MARKETING HERE’S WHATYOU NEEDTO KNOW:
  4. 4. BRANDING, DESIGN & MARKETING ORGANISEYOURSELF FOR SUCCESS BEFORE LAUNCHING INTO A BRAND MANAGEMENT PROCESSYOU'LL NEED TO ASKYOURSELF SEVERAL QUESTIONS (AND BETRUTHFUL INYOUR ANSWERS). THE QUESTIONS INCLUDE: >ONE.
  5. 5. BRANDING, DESIGN & MARKETING WHAT DEGREE OF CONTROL DO I HAVE OVERTHE BRAND,AND WHO ELSE WILL I NEEDTO INVOLVETO SUCCESSFULLY MANAGETHE BRAND? >ONE.
  6. 6. BRANDING, DESIGN & MARKETING WHAT ARETHE SPECIFIC ISSUES FACING MY BRAND? >ONE.
  7. 7. BRANDING, DESIGN & MARKETING WHAT INITIAL OBJECTIVES AND TIMELINES SHOULD I SET,AS I WORKTHROUGHTHE BRAND MANAGEMENT PROCESS? >ONE.
  8. 8. BRANDING, DESIGN & MARKETING DISCOVERYOUR CURRENT BRAND DON'T JUSTTHINK OF WHAT CUSTOMERS MAYTHINK OFYOUR PRODUCT,SERVICE AND CURRENT BRAND IMAGE (YOU DO HAVE ONE, EVEN IFYOU BELIEVEYOU DON’T). >TWO.
  9. 9. BRANDING, DESIGN & MARKETING THERE ARE MANY GROUPS INVOLVED INYOUR BRAND.YOUR LIST OF STAKEHOLDERS MAY INCLUDE EMPLOYEES,BUSINESS PARTNERS, DISTRIBUTORS,INVESTORS,EVEN YOURSELF - AS WELL AS CUSTOMERS AND PROSPECTS. >TWO.
  10. 10. BRANDING, DESIGN & MARKETING UNDERSTANDING HOW STAKEHOLDERS CURRENTLY FEEL ABOUTYOUR BRAND PROVIDES A FUNDAMENTAL PLATFORM FOR PROGRESS. >TWO.
  11. 11. BRANDING, DESIGN & MARKETING BE PREPARED FOR SURPRISES, DISAPPOINTMENTS ANDTHE OCCASIONAL LIGHTBULB REVELATION. >TWO.
  12. 12. BRANDING, DESIGN & MARKETING ATTHIS STAGE,IT’S GOOD TO KEEP AN OPEN MIND. >TWO.
  13. 13. BRANDING, DESIGN & MARKETING DEFINEYOUR DESIRED BRAND >THREE.
  14. 14. BRANDING, DESIGN & MARKETING DEFININGYOUR DESIRED BRAND IS A PROCESS OF INVESTIGATION AND DISTILLATION. >THREE.
  15. 15. BRANDING, DESIGN & MARKETING YOU NEEDTO GETTOTHE POINT WHEREYOU CAN DEFINETHE DESIRED BRANDTHAT WILL BE DISTINCTIVE FROMYOUR COMPETITORS AND MOTIVATING TOYOUR STAKEHOLDERS. >THREE.
  16. 16. BRANDING, DESIGN & MARKETING ULTIMATELYTHIS COMES DOWNTO THE QUESTION,“WHY SHOULD THEY BUY FROM ME AND NOT FROM SOMEONE ELSE? WHAT IS DIFFERENT ABOUT MY OFFERING?” >THREE.
  17. 17. BRANDING, DESIGN & MARKETING DELIVERTHE BRANDED EXPERIENCE ATTHIS STAGE INTHE PROCESSYOU HAVE A DEFINITION OFYOUR DESIRED BRAND,TO PLANT AND GROW INTHE MINDS OFYOUR STAKEHOLDERS. >FOUR.
  18. 18. BRANDING, DESIGN & MARKETING NOWYOU FACETHE CHALLENGE OF 'LIVING'THE DESIRED BRAND THATYOU HAVE DEFINED. >FOUR.
  19. 19. BRANDING, DESIGN & MARKETING EVERYTHINGTHATYOU SAY AND DO WILL EITHER BUILDYOUR BRAND - STRENGTHENINGYOUR POSITION IN THE MARKETPLACE,SECURING REVENUE AND INCREASINGTHE VALUE OFYOUR BUSINESS,OR... >FOUR.
  20. 20. BRANDING, DESIGN & MARKETING ...IT MAY WEAKENYOUR BRANDTHROUGH INCONSISTENT,CONFLICTING AND MIXED MESSAGES. >FOUR.
  21. 21. BRANDING, DESIGN & MARKETING BEAR IN MINDTHAT PEOPLE WHO HAVE ENCOUNTEREDYOUR BRAND WILL,ON MEETINGYOU,MEASURE YOU AGAINSTTHEIR PERCEPTION OFYOUR BRAND. >FOUR.
  22. 22. BRANDING, DESIGN & MARKETING IN OTHER WORDS,YOU ARE THE BRAND. >FOUR.
  23. 23. BRANDING, DESIGN & MARKETING KEEPING ONTHE RIGHTTRACKS MANAGINGYOURTOTAL BRAND IS AN ONGOING PROCESS,NOT A ONE-OFF ACTIVITY. >FIVE.
  24. 24. BRANDING, DESIGN & MARKETING THIS FINAL STEP ENSURESTHATYOU ARE PREPARED FORTHE FUTURE, THROUGH ONGOING MONITORING OF YOUR MARKETPLACE AND EFFECTIVE USE OF REGULAR BRAND MANAGEMENT ACTIVITIES,SUCH AS AN ANNUAL BRAND REVIEW. >FIVE.
  25. 25. BRANDING, DESIGN & MARKETING
  26. 26. BRANDING, DESIGN & MARKETING YOU CANTACKLEYOUR BRANDING PROJECTYOURSELF,AND IT WILL BE A FASCINATING,REWARDING AND INSTRUCTIVE JOURNEYTHROUGH WHAT IS SOMETIMESTERMED“A MINEFIELD OF INFORMATION”. OR...
  27. 27. BRANDING, DESIGN & MARKETING ALTERNATIVELY,YOU CAN SAVE YOURSELF A LOT OFTIME,MONEY AND BRAIN-ACHE BYTEAMING UP WITH A PROFESSIONAL BRAND CONSULTANT WHO SPECIALISES IN BRANDING STRATEGIES AND BRAND MANAGEMENT.
  28. 28. BRANDING, DESIGN & MARKETING AN EXPERIENCED SPECIALIST CAN GUIDEYOUTHROUGHTHE WHOLE PROCESS MORE EFFICIENTLY AND ADD FRESH INSIGHTS AND PERSPECTIVES TOTHE PROJECT.
  29. 29. BRANDING, DESIGN & MARKETING email: hello@darwinbrandconsultants.com www.darwinbrandconsultants.com

×