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How to write your positioning statement

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A positioning statement provides direction and focus to a business or organisation. It is a no nonsense statement of how your company is perceived in the minds of your target market. Develop your statement by following these steps.

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How to write your positioning statement

  1. 1. HOW TO WRITE YOUR BRANDING, DESIGN & MARKETING
  2. 2. A POSITIONING STATEMENT PROVIDES DIRECTION AND FOCUSTO A BUSINESS OR ORGANISATION. BRANDING, DESIGN & MARKETING
  3. 3. IT IS A NO NONSENSE STATEMENT OF HOW YOUR COMPANY IS PERCEIVED INTHE MINDS OFYOURTARGET MARKET. BRANDING, DESIGN & MARKETING
  4. 4. THESE STEPSTO DEVELOP YOUR STATEMENT. BRANDING, DESIGN & MARKETING
  5. 5. BRANDING, DESIGN & MARKETING WRITE DOWN WHATYOUR BUSINESS IS. >ONE.
  6. 6. BRANDING, DESIGN & MARKETING WRITE DOWN WHAT BUSINESSYOU ARE IN. >TWO.
  7. 7. BRANDING, DESIGN & MARKETING THINK ABOUT AND WRITE DOWN WHO YOUR COMPANY SERVES.WHO ISYOUR TARGET MARKET? >THREE.
  8. 8. BRANDING, DESIGN & MARKETING BRAINSTORM AND WRITE DOWN WHAT IT ISTHATYOURTARGET MARKET NEEDS. >FOUR.
  9. 9. BRANDING, DESIGN & MARKETING MAKE A LIST OFYOUR COMPETITORS. >FIVE.
  10. 10. BRANDING, DESIGN & MARKETING WRITE DOWN WHAT MAKESYOUR BUSINESS DIFFERENT FROMYOUR COMPETITORS. >SIX.
  11. 11. BRANDING, DESIGN & MARKETING MAKE A LIST OFTHE UNIQUE BENEFITSTHAT DERIVE FROMYOUR PRODUCT OR SERVICES. >SEVEN.
  12. 12. BRANDING, DESIGN & MARKETING USETHE ABOVE INFORMATION AND FOCUS ON REFINING ITTOTHE FINAL STATEMENT. >EIGHT.
  13. 13. BRANDING, DESIGN & MARKETING PUBLISHTHE FINAL STATEMENT SHORTLY AFTERTO PREVENT CHANGES, ADDITIONS,AND MORE MEETINGS. >NINE.
  14. 14. Our Top Tips:
  15. 15. BRANDING, DESIGN & MARKETING USETHE FIRST SESSIONTO BRAINSTORM EACH QUESTION.USETHE SECOND SESSIONTO FOCUS ON REFINEMENT AND AGREEMENT. >ONE.
  16. 16. BRANDING, DESIGN & MARKETING MAKE SUREYOUR STATEMENT IS CLEAR AND DEFENSIBLE.KEEP IN MINDTHAT A STATEMENT OF POSITION EXPRESSES HOW YOUR COMPANY WISHESTO BE PERCEIVED. >TWO.
  17. 17. BRANDING, DESIGN & MARKETING YOUR STATEMENT SHOULD CREATE CLARITY,CONSISTENCY AND CONTINUITY TOTHETARGET MARKETTHATYOUR ORGANISATION SERVES. >THREE.
  18. 18. BRANDING, DESIGN & MARKETING KEEP OUTPUT UNFILTERED,THIS WILL HELP INTHE FINAL PRODUCTION OF THE STATEMENT. >FOUR.
  19. 19. BRANDING, DESIGN & MARKETING email: hello@darwinbrandconsultants.com www.darwinbrandconsultants.com

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