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How to hire a design or brand consultancy in 5 easy steps

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If you are looking to promote your brand, with a view to achieving specific key business objectives such as .......

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How to hire a design or brand consultancy in 5 easy steps

  1. 1. BRANDING, DESIGN & MARKETING HOW TO HIRE A DESIGN OR IN 5 EASY STEPS BRANDING, DESIGN & MARKETING
  2. 2. BRANDING, DESIGN & MARKETING IFYOU ARE LOOKINGTO PROMOTE YOUR BRAND,WITH A VIEWTO ACHIEVING SPECIFIC KEY BUSINESS OBJECTIVES SUCH AS;
  3. 3. BRANDING, DESIGN & MARKETING INCREASING PROFITS AND MARKET SHARE, ANDYOU FEELYOU WILL BENEFIT FROM HIRING INTHE NECESSARY EXPERTISE, THEN HERE ARE FIVE EASY STEPSTO HELP YOU CHOOSETHOSE HELPING HANDS MORE PROFESSIONALLY AND MORE EFFICIENTLY.
  4. 4. BRANDING, DESIGN & MARKETING THE DIFFERENCE IS CLEAR: HAVE A CLEAR UNDERSTANDING OF WHATYOU ARE HIRINGTHE CONSULTANCY FOR ANDTHE SERVICESYOU NEED. >ONE.
  5. 5. BRANDING, DESIGN & MARKETING DOYOU HAVE IN-HOUSE DESIGN STAFF,AND JUST NEED HELP DEFININGYOUR BRAND? >ONE.
  6. 6. BRANDING, DESIGN & MARKETING HAVEYOUTRIEDTO DEVELOP YOUR BRAND IDENTITY ONYOUR OWN BUT ARE NOT CONFIDENT IT'S DEFINED CLEARLY ENOUGH? >ONE.
  7. 7. BRANDING, DESIGN & MARKETING A CONSULTANCY WILL WANTTO KNOW WHERE EXACTLYYOU ARE INTHE PROCESS SOTHEY CAN PROPERLY AND QUICKLY FOCUSTHEIR EFFORTS ON THE AREAS OF NEED. >ONE.
  8. 8. BRANDING, DESIGN & MARKETING MONEY MATTERS: CANYOU AFFORDTO HIRE A DESIGN OR BRAND CONSULTANCY? >TWO.
  9. 9. BRANDING, DESIGN & MARKETING JUST LIKE ANY PROFESSIONAL SERVICE,A DESIGN OR BRAND CONSULTANCY COSTS MONEY.AND TO A CERTAIN EXTENT AT LEAST, YOU GET WHATYOU PAY FOR. >TWO.
  10. 10. BRANDING, DESIGN & MARKETING IN RETURN,YOU'RE BRINGING IN EXPERTS WITH ATON OF EXPERIENCE INTHEIR CRAFT AND WHO CAN PROVIDE EXPERTISEYOU EITHER LACK,OR DON'T HAVE TIMETO LEARN AND APPLY. >TWO.
  11. 11. BRANDING, DESIGN & MARKETING BE AS SPECIFIC AS POSSIBLE WHEN YOU DETAILTHE WORKYOU'RE LOOKING FOR:THE QUOTATIONYOU RECEIVE WILL BE MORE ACCURATE AND FURTHER DOWNTHE LINE YOU’LL SAVETIME AND MONEY. >TWO.
  12. 12. BRANDING, DESIGN & MARKETING ONE SIZE DOES NOT FIT ALL: MATCHTHE SIZE OFYOUR COMPANYTOTHE SIZE OFTHE CONSULTANCY. >THREE.
  13. 13. BRANDING, DESIGN & MARKETING IFYOURS IS A SMALL OR MID- SIZED BUSINESS,YOU SHOULD SEEK OUT A SMALL OR MID- SIZED CONSULTANCY. >THREE.
  14. 14. BRANDING, DESIGN & MARKETING WHILEYOU MIGHT FIND A DEEPER SERVICE OFFERING AT A LARGER CONSULTANCY,YOU MAY NOT HAVE ACCESSTOTHE CONSULTANCY’S TOPTALENT AS IT WILL LIKELY BE ALLOCATEDTO LARGER CLIENTS. >THREE.
  15. 15. BRANDING, DESIGN & MARKETING WITH A SMALL OR MID-SIZED CONSULTANCY,YOU'RE MORE LIKELYTO HAVE DIRECT ACCESSTO THE MANAGING DIRECTOR IF NEEDED,AS WELL ASTHE CONSULTANCY’S BEST PEOPLE. >THREE.
  16. 16. BRANDING, DESIGN & MARKETING BE A MATCH WINNER: MATCHTHE CONSULTANCY’S AREA OF EXPERTISE TOYOUR INDUSTRY. >FOUR.
  17. 17. BRANDING, DESIGN & MARKETING WHILE ANY CONSULTANCY WORTH ITS SALT CAN CERTAINLY LEARNTHE INS AND OUTS OFYOUR INDUSTRY SEGMENT, MANY CONSULTANCIES,BY DESIGN, CHOOSETO FOCUS ON SPECIFIC SEGMENTS AND HIRE PERSONNEL WITH DEEP EXPERIENCE INTHAT FIELD. >FOUR.
  18. 18. BRANDING, DESIGN & MARKETING HOWEVER,DIRECT EXPERIENCE IS NOT ALWAYS NECESSARY AS MANY CONSULTANCIES HAVE PROCESSES IN PLACETO ENSURE THEY FULLY INVESTIGATEYOUR INDUSTRY AND MARKET. >FOUR.
  19. 19. BRANDING, DESIGN & MARKETING EITHER WAY,IDEALLYYOU WANT SOMEONE WHO KNOWS MORE ABOUT ASPECTS OFYOUR INDUSTRYTHANYOU DO – OR AT LEAST CAN CONTRIBUTE FRESH, RELEVANT IDEAS. >FOUR.
  20. 20. BRANDING, DESIGN & MARKETING THE BEST CONSULTANCIES SHOULD INTERROGATEYOUR BRANDTHOROUGHLY ANYWAY,TO MAKE SURE EVERY ASPECT OF YOUR PROJECT COMPLEMENTS YOUR AIMS. >FOUR.
  21. 21. BRANDING, DESIGN & MARKETING EXPECTTO BETOLDTHETRUTH, EVEN IF IT’S NOT WHATYOU WANTTO HEAR. >FOUR.
  22. 22. BRANDING, DESIGN & MARKETING MAKETHE PERSONALTOUCHTHE MIDASTOUCH: MEETTHE CONSULTANCY’S MANAGING DIRECTOR AND EVERYONE WHO WILL WORK ON YOUR ACCOUNT. >FIVE.
  23. 23. BRANDING, DESIGN & MARKETING THIS IS OFTEN KNOWN ASTHE "CHEMISTRYTEST." MANY PEOPLE EXCEL INTHEIR FIELD, BUT WHEN PERSONALITIES CLASH IT'S A FORMULA FOR DISASTER NO MATTER HOW CAPABLETHE CONSULTANCY. >FIVE.
  24. 24. BRANDING, DESIGN & MARKETING AN INFORMAL MEETING OVER A COFFEE AT A NEUTRAL VENUE IS THE BEST WAYTO GET PASTTHE PROFESSIONAL VENEER AND EXPERIENCETHETRUE PERSONALITY OFTHE PEOPLEYOU MAY END UP DOING BUSINESS WITH. >FIVE.
  25. 25. BRANDING, DESIGN & MARKETING IFYOU CAN BE INTRODUCEDTOTHE CREATIVETEAM,ANDYOU GET ALONG WITHTHE DESIGNER, DEVELOPER,COPYWRITER AND ART DIRECTOR,THEN SO MUCHTHE BETTER. >FIVE.
  26. 26. BRANDING, DESIGN & MARKETING IT CAN HELP EVERYONE STAY ON THE SAME WAVELENGTH AND WORK TOGETHER MORE EFFECTIVELY. >FIVE.
  27. 27. BRANDING, DESIGN & MARKETING WHENTHE CHEMISTRY IS RIGHT,OF COURSE,IT CAN BETHE CATALYST FOR SOMETHING SPECIAL. >FIVE.
  28. 28. BRANDING, DESIGN & MARKETING email: hello@darwinbrandconsultants.com www.darwinbrandconsultants.com

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