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Branding, 7 top tips to make sure your business stands-out

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Branding and marketing your business is vital no matter what sector or industry your organisation is in.You need to retain your customers, secure new customers and, at the same time, keep them all satisfied.

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Branding, 7 top tips to make sure your business stands-out

  1. 1. Branding, 7 Top Tips to make sure your business stands-out.
  2. 2. BRANDING, DESIGN & MARKETING Branding and marketing your business is vital no matter what sector or industry your organisation is in. You need to retain your customers, secure new customers and, at the same time, keep them all satisfied.
  3. 3. BRANDING, DESIGN & MARKETINGBRANDING, DESIGN & MARKETING 1. Is your name an appropriate label for the business you have become?
  4. 4. BRANDING, DESIGN & MARKETING If you originally started out, for example, selling windows but you’ve now moved into offering bespoke furniture as a result of the flourishing carpentry skills of your craftsmen then Potters Windows is just not going to cut it for you.
  5. 5. BRANDING, DESIGN & MARKETING 2. Is your brand tag-line aligned to your market positioning?
  6. 6. BRANDING, DESIGN & MARKETING Having a strong tagline can help drive your brand positioning and help communicate to your customers your brand values.
  7. 7. BRANDING, DESIGN & MARKETING 3. Does your logo accurately reflect your brand personality and everything you stand for?
  8. 8. BRANDING, DESIGN & MARKETING Does your logo communicate the personality, character and authenticity of your business? As a business develops, it learns more about its market and what resonates with them. Be sure to use this to your marketing advantage.
  9. 9. BRANDING, DESIGN & MARKETING 4. Keep your logo fresh and alive.4. Keep your logo fresh and alive.
  10. 10. BRANDING, DESIGN & MARKETING Your imagery needs to be professional, clean, crisp and simple to be memorable and recognisable. Above all it needs to differentiate you from your competition. Your imagery needs to be professional, clean, crisp and simple to be memorable and recognisable. Above all it needs to differentiate you from your competition.
  11. 11. BRANDING, DESIGN & MARKETING 5. Align ALL your marketing material with your brand. 5. Align ALL your marketing material with your brand.
  12. 12. BRANDING, DESIGN & MARKETING Are they consistent in look, tone of voice and message? Don’t confuse your clients, they may not even recognise that they are confused, but you will know as you won’t be increasing profits or market share. Are they consistent in look, tone of voice and message? Don’t confuse your clients, they may not even recognise that they are confused, but you will know as you won’t be increasing profits or market share.
  13. 13. BRANDING, DESIGN & MARKETING 6. Client communication needs to be crystal clear. 6. Client communication needs to be crystal clear.
  14. 14. BRANDING, DESIGN & MARKETING Do your prospects clearly understand what problem you will solve for them? Make sure you communicate clearly. Do your prospects clearly understand what problem you will solve for them? Make sure you communicate clearly.
  15. 15. BRANDING, DESIGN & MARKETING 7. Do you have a strategy in place for promoting your brand?
  16. 16. BRANDING, DESIGN & MARKETING Without a clearly defined strategy with clear action steps to take, you’ll be missing out on opportunities that could increase your profits dramatically.
  17. 17. BRANDING, DESIGN & MARKETING What may have started out as the perfect branding for your company, may now not be as appropriate for the business that you have evolved into. What may have started out as the perfect branding for your company, may now not be as appropriate for the business that you have evolved into.
  18. 18. BRANDING, DESIGN & MARKETING email: hello@darwinbrandconsultants.com www.darwinbrandconsultants.com

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