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A quick business guide to marketing

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Marketing is a multi-faceted exercise, not a single avenue of activity.

It provides a focus for future development and profitability.

In essence, marketing is about setting out goals and commercial aspirations and then devising a prescribed route by which to achieve them.

It is a process of examination, research, planning, implementation and review.
This simple guide will show you how.

Published in: Marketing
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A quick business guide to marketing

  1. 1. A QUICK TO MARKETING BRANDING, DESIGN & MARKETING
  2. 2. MARKETING IS A MULTI- FACETED EXERCISE, NOT A SINGLE AVENUE OF ACTIVITY. BRANDING, DESIGN & MARKETING
  3. 3. IT PROVIDES A FOCUS FOR FUTURE DEVELOPMENT AND PROFITABILITY. BRANDING, DESIGN & MARKETING
  4. 4. IN ESSENCE,MARKETING IS ABOUT SETTING OUT GOALS AND COMMERCIAL ASPIRATIONS ANDTHEN DEVISING A PRESCRIBED ROUTE BY WHICHTO ACHIEVETHEM. BRANDING, DESIGN & MARKETING
  5. 5. IT IS A PROCESS OF EXAMINATION,RESEARCH, PLANNING,IMPLEMENTATION AND REVIEW. BRANDING, DESIGN & MARKETING
  6. 6. BRANDING, DESIGN & MARKETING EXAMPLES OF KEY TO ASK YOURSELF
  7. 7. BRANDING, DESIGN & MARKETING ARE WE PROVIDINGTHE RIGHT PRODUCTS FOR THE RIGHT PEOPLE AT THE RIGHT PRICE? >ONE.
  8. 8. BRANDING, DESIGN & MARKETING ARE OUR PRODUCTS OR SERVICES BETTERTHAN THOSE OF OUR COMPETITORS? >TWO.
  9. 9. BRANDING, DESIGN & MARKETING WHAT IS OUR MARKET SHARE? >THREE.
  10. 10. BRANDING, DESIGN & MARKETING ARE PEOPLE AWARE OF US? >FOUR.
  11. 11. BRANDING, DESIGN & MARKETING ARE PEOPLE CLEAR ON WHAT WE DO BETTER THAN ANYONE ELSE? >FIVE.
  12. 12. BRANDING, DESIGN & MARKETING WHAT ARE WETRYING TO ACHIEVE? > BOOST SALES > INCREASE AWARENESS > CHANGE CORPORATE IMAGE > DIVERSIFICATION OF COMPANY’S AREA OF BUSINESS > DIVERSIFICATION OFTHE COMPANY’S PRODUCT RANGE >SIX.
  13. 13. BRANDING, DESIGN & MARKETING ALTHOUGHTHIS WON’T SUPPLYYOU WITH A FULL- BLOWN MARKETING PLAN, IT’S A GOOD PLACETO START.
  14. 14. BRANDING, DESIGN & MARKETING Our Top Tip:
  15. 15. BRANDING, DESIGN & MARKETING THERE ARE BRAND CONSULTANTS WHO SPECIALISE IN BRANDING STRATEGIES AND POSITIONING WHO CAN GUIDEYOUTHROUGH THE WHOLE PROCESS AND ADD A FRESH PERSPECTIVE TOTHE PROJECT. >TOPTIP.
  16. 16. BRANDING, DESIGN & MARKETING email: hello@darwinbrandconsultants.com www.darwinbrandconsultants.com

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