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4 TOP BRANDING TIPS TO HELP EVERY BUSINESS

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4 TOP BRANDING TIPS TO HELP EVERY BUSINESS

BRANDING CREATES AN IDENTITY, A PERSONALITY, FOR THE COMPANY YOU WORKED SO HARD TO CREATE.
BRANDING ALLOWS PROSPECTS AND CUSTOMERS TO CONNECT WITH YOUR COMPANY ON A PERSONAL, AS WELL AS PROFESSIONAL, LEVEL.

FOLLOW THESE 4 TOP TIPS TO SUCESS

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4 TOP BRANDING TIPS TO HELP EVERY BUSINESS

  1. 1. FOUR TOP TO HELP EVERY BUSINESS BRANDING, DESIGN & MARKETING
  2. 2. BRANDING CREATES AN IDENTITY,A PERSONALITY,FORTHE COMPANY YOU WORKED SO HARDTO CREATE. BRANDING, DESIGN & MARKETING
  3. 3. BRANDING ALLOWS PROSPECTS AND CUSTOMERSTO CONNECT WITHYOUR COMPANY ON A PERSONAL,AS WELL AS PROFESSIONAL LEVEL. BRANDING, DESIGN & MARKETING
  4. 4. THINK OF IT AS A BRIDGETHAT CONNECTS YOUR PROSPECTS WITH YOUR OFFERING. BRANDING, DESIGN & MARKETING
  5. 5. THESE FOURTOPTIPSTO SUCCESS. BRANDING, DESIGN & MARKETING
  6. 6. BRANDING, DESIGN & MARKETING HIRE A BRANDING EXPERT AND/ OR DOYOUR RESEARCH. >ONE.
  7. 7. BRANDING, DESIGN & MARKETING IFYOU HAVETHE FUNDSTO HIRE A BRANDING EXPERT,DO IT. GOOD BRAND CONSULTANTS HAVE SPENTYEARS STUDYING WHAT WORKS FOR DIFFERENT BUSINESSES AND DIFFERENT INDUSTRIES.THEY HAVE A WEALTH OF KNOWLEDGETHAT YOU CAN'T REPLICATE IN A FEW MONTHS OF DOING RESEARCH.THEY KNOWTHE RIGHT QUESTIONSTO ASK AND THE RIGHT WAYTO POSITIONYOUR COMPANY FOR SUCCESS. >ONE.
  8. 8. BRANDING, DESIGN & MARKETING NOT EVERY BUSINESS CAN AFFORDTO BRING IN A BRAND AGENCY OR CONSULTANT.IF IT'S JUST NOT ONTHE CARDS FORYOUR COMPANY,DOYOUR RESEARCH.READ BOOKS ABOUT BRANDING AND MARKETING,SURFTHE INTERNET FORTIPS OFTHETRADE,AND STUDY SUCCESSFUL COMPANIES INYOUR INDUSTRY.THE MORETIMEYOU SPEND STUDYINGTHE COMPETITION AND LEARNING ABOUT SUCCESSFUL BRANDING TECHNIQUES,THE MORE LIKELYTHATYOU WON'T MAKE EXPENSIVE MISTAKES. >ONE.
  9. 9. BRANDING, DESIGN & MARKETING INVEST INYOUR VISUAL IDENTITY. YOUR BRAND IDENTITY AND COMMUNICATION COLLATERAL ISN'T JUST AN ANNOYING NECESSITY.IT ISTHE FIRSTTHING PEOPLE SEE IN RELATIONTOYOUR COMPANY.IT ISYOUR CHANCETO MAKE A GREAT FIRST IMPRESSION. >TWO.
  10. 10. BRANDING, DESIGN & MARKETING SO,MAKE SURETHATYOU INVESTTHETIME AND RESOURCES IT DESERVES.DON'T JUST HAVEYOUR BROTHER-IN-LAW'S GRAPHIC DESIGNER COUSIN CREATE SOMETHING IN A COUPLE OF HOURSTHAT DOESN'T REPRESENT WHOYOUR COMPANY IS,OR WHEREYOU WANT ITTO BE A IN A FEW YEARS.YOUR BRAND IDENTITY AND COMMUNICATION COLLATERAL SHOULD BE CONSISTENT WITH EACH OTHER AND WITHYOUR BRAND'S POSITIONING.THESE ELEMENTS ARETOO IMPORTANTTO LEAVETO CHANCE. >TWO.
  11. 11. BRANDING, DESIGN & MARKETING KEEP IT SIMPLE. YOUR COMPANY'S MESSAGE SHOULD BE STRAIGHT FORWARD.DON'T COMPLICATEYOURTAGLINE WITH UNNECESSARY ADJECTIVES.KEEPYOUR MISSION STATEMENTTO 3 SENTENCES.TODAY'S CONSUMER IS MORE EASILY DISTRACTEDTHAN ANY PREVIOUS GENERATION. >THREE.
  12. 12. BRANDING, DESIGN & MARKETING YOU HAVE ONLY SECONDSTO CATCHTHEIR ATTENTION.SO,MAKE SUREYOUR MESSAGING IS SIMPLE AND SNAPPY ENOUGHTO HOLD A PROSPECTS ATTENTION LONG ENOUGH FOR THEMTO FIGURE OUT WHOYOUR COMPANY IS AND WHYTHEY SHOULD BUY FROMYOU. >THREE.
  13. 13. BRANDING, DESIGN & MARKETING CONSISTENCY,CONSISTENCY, CONSISTENCY. DON'T CHANGEYOUR LOGO'S COLOUR ON EVERY PIECE OF COLLATERAL.MAKE SURETO USETHE SAME FONTS ON EACH PIECE OF COLLATERAL.WHILE IT'STEMPTINGTO CHANGETHINGS (HEY,WE ALL GET BORED SOMETIMES), BUILDING BRAND EQUITY IS A SLOW PROCESSTHAT CAN BE REVERSED IN SECONDS. >FOUR.
  14. 14. BRANDING, DESIGN & MARKETING PEOPLE ASSOCIATEYOUR BRAND WITHTHE COLOURS,FONTS,TYPEFACE,AND GRAPHICSTHAT YOU USE.CHANGING ANY OFTHESE ELEMENTS SIGNALSTO CONSUMERSTHATTHIS COMPANY DOESN'T HAVE ITTOGETHER ANDTHEREFORE CAN'T BETRUSTED WITHTHEIR BUSINESS. >FOUR.
  15. 15. BRANDING, DESIGN & MARKETING Our Top Tip:
  16. 16. BRANDING, DESIGN & MARKETING THERE ARE BRAND CONSULTANTS WHO SPECIALISE IN BRANDING STRATEGIES AND POSITIONING WHO CAN GUIDEYOUTHROUGH THE WHOLE PROCESS AND ADD A FRESH PERSPECTIVETOTHE PROJECT. >TOPTIP.
  17. 17. BRANDING, DESIGN & MARKETING email: hello@darwinbrandconsultants.com www.darwinbrandconsultants.com

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