Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

20 of Darwin’s Finest Tips on Marketing

264 views

Published on

Never be intrusive and interruptive in your marketing.

Don't automate everything.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

20 of Darwin’s Finest Tips on Marketing

  1. 1. BRANDING, DESIGN & MARKETING 20 OF DARWIN’S FINEST TIPS ON BRANDING, DESIGN & MARKETING
  2. 2. BRANDING, DESIGN & MARKETING NEVER BE INTRUSIVE AND INTERRUPTIVE IN YOUR MARKETING. >ONE.
  3. 3. BRANDING, DESIGN & MARKETING DON’T AUTOMATE EVERYTHING. >TWO.
  4. 4. BRANDING, DESIGN & MARKETING DON’TTRYTO PUSH PROSPECTS THROUGHTHE BUYING CYCLE TOO QUICKLY. >THREE.
  5. 5. BRANDING, DESIGN & MARKETING ALWAYSTRYTO PERSONALISEYOUR MARKETING WHERE POSSIBLE. >FOUR.
  6. 6. BRANDING, DESIGN & MARKETING IFYOU MAKE A MISTAKE IN YOUR MARKETING,ALWAYS APOLOGISE. >FIVE.
  7. 7. BRANDING, DESIGN & MARKETING NEVER SPAM. >SIX.
  8. 8. BRANDING, DESIGN & MARKETING ALWAYS ASK FOR FEEDBACK. WHEN PEOPLE GIVE IT,PAY ATTENTION – IT COULD PROVIDE THE KEYTO MORE BUSINESS. >SEVEN.
  9. 9. BRANDING, DESIGN & MARKETING BEWARE OF COLD CALLING AS IT CAN OFTEN BE VIEWED AS INTRUSIVE. >EIGHT.
  10. 10. BRANDING, DESIGN & MARKETING DON’T SEND MASSES OF UNTARGETED DIRECT MAIL.YOU’RE PROBABLY WASTING A LOT OF MONEY,ANNOYING A LOT OF PEOPLE AND MISUSING A LOT OF RESOURCES. >NINE.
  11. 11. BRANDING, DESIGN & MARKETING NEVER OVERPROMISE AND UNDER-DELIVER. >TEN.
  12. 12. BRANDING, DESIGN & MARKETING ALWAYS APPRECIATE AND REWARDYOUR EVANGELISTS. THEY’LL WORK EVEN HARDER FORYOU. >ELEVEN.
  13. 13. BRANDING, DESIGN & MARKETING NEVER PUBLICLYTRASH OR HUMILIATEYOUR COMPETITORS. IT REFLECTS NEGATIVELY ON YOU.CONCENTRATE ONYOUR OWN PRODUCTS,SERVICES AND BENEFITS. >TWELVE.
  14. 14. BRANDING, DESIGN & MARKETING NEVER,EVER,DENIGRATE A CLIENT OR A CLIENT’S SERVICES OR PRODUCTS. THE PEOPLEYOU’RETALKINGTO ARE PROBABLY LOOKING ATYOU AND WONDERING,“WHAT AREYOU SAYING ABOUT ME BEHIND MY BACK?” >THIRTEEN.
  15. 15. BRANDING, DESIGN & MARKETING MAKE SUREYOUR MARKETING IS AS EXCITING AND INTERESTING ASYOUR PRODUCTS OR SERVICES DESERVE. “THERE ARE NO DULL PRODUCTS,ONLY DULL WRITERS.”– DAVID OGILVY, FOUNDER OF OGILVY & MATHER, NOW PART OF WPP,THE WORLD’S BIGGEST MARKETING GROUP. >FOURTEEN.
  16. 16. BRANDING, DESIGN & MARKETING DON’T MISUSEYOUR PR BY SENDING OUT A PRESS RELEASE ABOUT EVERY LITTLE INSIGNIFICANTTHING.PEOPLE MIGHT GET INTOTHE HABIT OF IGNORINGYOUR COMMUNICATIONS. GET NOTICED FOR BIGGER,MORE RELEVANT,USEFUL ANNOUNCEMENTS. >FIFTEEN.
  17. 17. BRANDING, DESIGN & MARKETING DON’T PROMOTE OLD AND OUTDATED CONTENT AND OFFERS.FRESHEN THEM UP.BE INNOVATIVE AND ORIGINAL,BECAUSETHAT’S HOW YOU WANTTO BE PERCEIVED.NOT OLD AND OUTDATED. >SIXTEEN.
  18. 18. BRANDING, DESIGN & MARKETING ALWAYS MAKE IT CRYSTAL CLEAR HOWTO REDEEM YOUR OFFERS. >SEVENTEEN.
  19. 19. BRANDING, DESIGN & MARKETING DON’T JUST JUMP ONTOTHE LATEST MARKETING BAND WAGON WHEN IT'STOTALLY IRRELEVANT FORYOUR AUDIENCE. >EIGHTEEN.
  20. 20. BRANDING, DESIGN & MARKETING REMEMBERTHATTHE CUSTOMER IS NOT AN IDIOT.THE CUSTOMER IS YOUR WIFE,HUSBAND,DAUGHTER, BROTHER,MOTHER … >NINETEEN.
  21. 21. BRANDING, DESIGN & MARKETING BE CONSISTENT INTHE LOOK ANDTONE OF VOICE OF ALLYOUR MARKETING AND BRANDING.IFYOU WERETO CHANGEYOUR OWN FACE EVERY MORNING,WHO WOULD EVER RECOGNISEYOU AND REMEMBER WHAT A GREAT PERSONYOU ARE? >TWENTY.
  22. 22. BRANDING, DESIGN & MARKETING Our Top Tip:
  23. 23. BRANDING, DESIGN & MARKETING DOYOUR HOMEWORK.RESEARCHYOUR MARKET,YOUR RIVALS ANDYOUR CUSTOMERS AS DEEPLY ASYOU CAN; STAY UPTO DATE ONTHEM,AND UNDERSTAND HOWYOUR PRODUCTS FIT IN. >DARWIN BONUSTIP:
  24. 24. BRANDING, DESIGN & MARKETING “IFYOU KNOWTHE ENEMY AND KNOW YOURSELF,YOU NEED NOT FEARTHE RESULT IN A HUNDRED BATTLES.”– FROMTHE ART OF WAR BY SUNTZU, CHINESE GENERAL AND MILITARY STRATEGIST, 5TH CENTURY BC
  25. 25. BRANDING, DESIGN & MARKETING email: hello@darwinbrandconsultants.com www.darwinbrandconsultants.com

×