Igniting Organic SEO Efforts with Viral Marketing

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  • Links are much less likely to be clicked beyond the initial set of people they are shared with. In other words, if you share a link directly with me and I know you, I will probably click on it. But if I then pass that link along to people once or twice removed from you, the chances they will click on the link falls dramatically.
  • Numbers don’t lie. Most of their posts receiving FB shares in the several thousands and tens of thousands of visitors from SU & Digg.
  • Stay away from Clipart, Wikipedia and other easy forms of graphic creation.
  • No social buttons anywhere. Embed and PDF download are the last things you should have.
  • CEO’s & Investors don’t care about traffic or front pages unless it boils down to earning the site $$. Rankings can do that.
  • Igniting Organic SEO Efforts with Viral Marketing

    1. 1. Igniting Organic Efforts withViral Marketing<br />
    2. 2. Let’s Start with the W’s<br />Who<br />What<br />Where<br />When<br />Why<br />
    3. 3. Who<br />
    4. 4. What<br />
    5. 5. Where<br />
    6. 6. When<br />
    7. 7. Why<br />Social Indicators<br />Unique & Natural Links<br />High Exposure<br />
    8. 8. Best of All<br />
    9. 9. Creating Great Content<br />“Great content isn’t great unless it’s discovered and shared.” <br />-Lee Oden<br />
    10. 10. Build Your Networks!<br />“Submitting to Digg, Stumbleupon, Facebook, and Twitter is not a promotion strategy.”<br />-Wil Reynolds<br />
    11. 11. Facebook: The King of Sharing<br />*estimated that sharing produces 10% of all internet traffic<br />Source: http://techcrunch.com/2011/06/06/sharethis-facebook-38-percent-traffic<br />
    12. 12. StumbleUpon<br />Growing 20% per month since 2011<br />Accounts for 43% of social media site traffic<br />13 Million Users<br />43% SM Site Traffic<br />500 Million Users<br />38% SM Site Traffic<br />
    13. 13. Popular Types of Viral Articles<br />
    14. 14. Key Ingredients<br />Compelling title<br />Skimmability<br />Supporting images and/or video<br />Awesome adjectives = WIN!<br />
    15. 15. Cracked.com Cracked the Code<br />
    16. 16. If All Else Fails<br />
    17. 17. Creating Great Graphics<br />“Infographics are not dead, info[crap]ics are!”<br />-Chris Bennett<br />
    18. 18. Clippy Won’t Help You!<br />
    19. 19. Necessary Combos<br />(not either/or)<br />
    20. 20. Gather Solid Research<br />“Data earns links; opinions…not so much.”<br />-Rand Fishkin<br />
    21. 21. Too Much Info, Not Enough Graphic<br />
    22. 22. Let Me Be Social!<br />Source: http://www.dewittlaw.com/casey-anthony-trial-analysis-infographic/<br />
    23. 23. Extra Effort on Design<br />
    24. 24. Or…Vary Your Design<br />
    25. 25. Find What Users Like Best<br />3,235 views<br />2,184 views<br />2,496 views<br />2,870 views<br />4,417 views<br />Winner, Winner, Chicken Dinner<br />
    26. 26. Interactive Graphics<br />Source: http://www.nytimes.com/interactive/2010/02/01/us/budget.html?hp<br />
    27. 27. Effects on SEO<br />meh.<br />Source: http://www.mnui.com/travel-accidents<br />
    28. 28. Smart Social<br />Keyword-Rich URL<br />Alt & Title Tags<br />Optimized Embed Code<br />
    29. 29. Results<br />Generating a<br />steady stream of<br />2,500 uniques<br />each month.<br />
    30. 30. Guest Virals<br />
    31. 31. Check for Attribution<br />Source: Tineye.com<br />
    32. 32. Easy Exposure & Links<br />
    33. 33. Last, but Not Least<br />Test, test, test…<br />
    34. 34. Vince Blackham<br />@vinceblackham<br />vinblackham@gmail.com<br />

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