8 tips for your business web presence

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8 simple tips that I believe will help you if you have a business and your currently deciding to refresh or your starting to establish your web presence from anew online.

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  • 8 tips for your business web presence

    1. 1. 8 tips for your business web presence Vince Baskerville
    2. 2. Vince Baskerville Designer, Developer, Entrepreneur & Mogul (in the making) whoisvince.com 8bitFeed.com @whoisvince
    3. 3. “Simple and to the point is always the best way to get your point across.” Guy Kawasaki
    4. 4. ... So what are they • 1. Set up alerts • 5. You don’t (always) need to re-create • 2. Update regularly • 6. Keep it simple & cohesive • 3. Users don’t read, they scan • 7. It all needs a purpose • 4. Over simplify & Over expose • 8. Must be useful & usable
    5. 5. #1 Set up alerts
    6. 6. • Set up google alerts to see who's talking about your or your competitors products • http://www.google.com/alerts
    7. 7. #2 Update regularly
    8. 8. • If people like your site, they will (probably) come back again. • If there isn’t anything new when users come back, they may not come back again. • More content helps keep traffic flowing & increase your page rank.
    9. 9. #3 Users don’t read, they scan
    10. 10. • Most (average) users are impatient & want to find the information quickly • Break apart content with easier digestible paragraphs • Content should guide users through the page • Keep content simple & concise as possible
    11. 11. #4 Over simplify & Over expose
    12. 12. • A great use of interface design is to let users see which features, services ,etc are paramount. • Detailed explanations are great; Concise bullet-points are better • Always Be Closing; Consistently direct users to your call-to-action
    13. 13. #5 You don’t (always) need to re-create
    14. 14. • There are a plethora of great templates & shopping cart systems already developed • Most systems will charge a fee, however it's value is worth it • Conversely, your requirements should be well researched for your business needs. Any rush attempts to 'put something up' will result in costly expenses over time. 
    15. 15. #6 Keep it simple & cohesive
    16. 16. • Stay away from (extremely) sharp contrasts & monochromatic designs • It'll make for a more lasting design & easier for the user to visually navigate around • Less is more; Do not fluff your content if you don’t have it
    17. 17. #7 It all needs a purpose
    18. 18. • Don’t add unnecessary text or photos that detour users & adds clutter • Don’t add ‘fancy’ Ajax or Flash effects because you can add the plugin • Typography / Portability / Speed / Content / Accessibility are all important
    19. 19. #8 Must be useful & usable
    20. 20. • Your market may be saturated, however make your voice heard with quality content; not a carbon copy of others • Create a site map to help users & search engine bots find pages on your website • W3C Web standards and Accessibility are great!
    21. 21. fin Contact & Find me on the interwebs: linkedin.com/in/whoisvince twitter.com/whoisvince whoisvince.com

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