The Art of pitching

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Slides from my lecture about the art of pitching hosted for students studying entrepreneurship in the University of Ekaterinburg, Russia.

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The Art of pitching

  1. 1. STARTUPENTREPRENEURSHIP AND VENTURE CAPITAL Ville Simola M.Sc (Econ.)
  2. 2. About me
  3. 3. THE ART OF PITCHING
  4. 4. What is a pitch?
  5. 5. Pitch #1Elevator pitch = should bepossible to deliver asummary of yourproduct or a service in atime of an elevator ride
  6. 6. Pitch #2Pitch is the way to tellwhat your company isdoing
  7. 7. Pitch #3Can be 30 seconds, 3-minutes or 20-minutes…or anything inbetween
  8. 8. Pitch #450% content50% delivery
  9. 9. Pitch #5Why you?Why now?What and for whom?
  10. 10. Why do I need to pitch?
  11. 11. Why Pitch? #1I pitch – therefore I am!(Guy Kawasaki)
  12. 12. Why Pitch? #2It is the way to get investorsinterested about you
  13. 13. Why Pitch? #3In the end its all aboutselling, selling, selling
  14. 14. Structure for a good pitch
  15. 15. Pitch structure #1Raise the interest:start with a one-liner or aquestion
  16. 16. Pitch structure #2Define the problem you aresolving
  17. 17. Pitch structure #3What is the solution you areoffering?
  18. 18. Pitch structure #4What value you are addingto the customer?
  19. 19. Pitch structure #5Tell about your currentachievents/traction/references
  20. 20. Pitch structure #6What is your revenuemodel; how do you makemoney?
  21. 21. Pitch structure #7Introduce you team andexplain why you are theones to make it happen
  22. 22. …other things to take into consiration
  23. 23. Other considerations #1Articulate clearly andbe brief
  24. 24. Other considerations #210/20/30 rulemax. 10 slidesmax. 20 minutesmin. 30 font size
  25. 25. Other considerations #3Use body gestures andshow some passion
  26. 26. Other considerations #4Remember to have acall of action in the end
  27. 27. Other considerations #5Before presenting makesure that microphone,slides and possible demoworks!
  28. 28. What about slides?
  29. 29. Slides #1Have a set of slides(10-15) ready andmodify according tothe need
  30. 30. Looking for #2Don’t use much text– instead use picturesor easy sentences
  31. 31. Looking for #3Make sure your font isbig enough and withright color
  32. 32. Slide deck example
  33. 33. Slide deck example #1Introduction (the bigidea, why you)= 1-2 slides
  34. 34. Slide deck example #2The problem= 2-3 slides
  35. 35. Slide deck example #3Your solution (thevalue, why now)= 2-3 slides
  36. 36. Slide deck example #4Achievements, traction= 2-3 slides
  37. 37. Slide deck example #5How do you makemoney= 1-2 slides
  38. 38. Slide deck example #6Our team &conclutions= 1-2 slides
  39. 39. Slide deck example #7which adds up to…= 10-15 slides
  40. 40. Practical tips to practice
  41. 41. Practical tips #1Videotape yourpresentation
  42. 42. Practical tips #2Use a timer and beexact about the time
  43. 43. Practical tips #3Practise with familymembers or friends
  44. 44. Recommended readings
  45. 45. Recommended linkshttp://blog.guykawasaki.com/http://badpitch.blogspot.fi/http://speakingppt.com/2012/07/26/3-best-elevator-pitches/http://www.siliconafrica.com/techpeople/17-videos-any-startup-founder-should-absolutely-watch/
  46. 46. My contacts Ville Simola www.smolaholic.com @smolaholicville.m.simola@gmail.com

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