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Tools for promoting Gender
Sensitive Communication
Maria Sangiuliano _UNIVE Dais
This project has received funding from th...
2
Boundaries of Gender & Communication
as a research field
A complex and multifaceted domain of study, based on the follow...
3
Arguing for the importance Gender Sensitive
Communication in Universities and Research Organization
• As gender is a soc...
UNDP Gender Sensitive Communication as part of the Gender Seal
Certification Programme
✓ Avoid exclusionary forms (use of ...
Indicators of a balanced presence of women and men in
media coverage of news and current affairs (source: UNESCO)
1-3
5
1....
Indicators of a balanced presence of women and men in
media coverage of news and current affairs (source: UNESCO)
4-6
6
4....
Indicators of a balanced presence of women and men in media
coverage of news and current affairs (source: UNESCO)
7-8
7
7....
Indicators of fair portrayal
Elimination of stereotypes and promotion of multi-dimensional
representation
1-3
8
1. Proport...
Indicators of Fair portrayal
Elimination of stereotypes and promotion of multi-dimensional
representation
4-6
9
4. Proport...
Indicators of Coverage of Gender Equality
10
1. Percentage of stories focusing on issues of gender
equality/inequality
2. ...
Evidence of gender consciousness in
different types of editorial content
11
1. Percentage of stories which show gender asp...
Balanced presence _Indicators _means of
verification
12
✓ Sex-disaggregated analysis of news & current affairs content
ret...
The power of inversion
13
Implementing measures
14
•written, oral, visual, formal and informal, hierarchical and
peer-to-peer;
Forms of internal
com...
(Few )possible actions
15
EgeraAntwerpCharter
Generic and specific guidelines (on
recruitment)
Training courses for key ac...
Dissemination of Research Results
16
 Do analyses present statistics, tables,
figures and descriptions that focus on
the ...
References
17
Commonwealth Secretariat (2000). Gender Mainstreaming in Information and Communications. A Reference
Manual ...
2016
First Iteration of Plans
EQUAL-IST GEPs Actions
18
2016
Discussion
19
Project reference: 710549 (H2020) Type of action: CSA Topic: Support to research organizations to implement gender equalit...
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EQUAL-IST Webinar on "Gender Sensitive Communication" of the four EQUAL-IST Webinars series: “Towards the implementation of Gender Equality Plans”

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Available tools for promoting gender sensitive communication.

For Research Organizations interested into promoting internal structural change and make their Institutional Communication gender sensitive, it is important to take stock of existing available tools and guidelines. The presentation focuses among others on the UNESCO Gender and Media Guidelines, the UNDP Principles on Gender Sensitive Communication and the Antwerp Chart on Gender Sensitive Communication in and by Academic Institutions from the H2020 Project. Reflections on how these guidelines can be applied to ICT-IST research organizations have also been shared.

Maria Sangiuliano, PhD in Cognitive and Learning Studies, is working as a Research Fellow at DAIS (Department of Informatics, Statistics and Environmental Sciences) Università Ca’ Foscari since June 2016. She is a senior gender & innovation researcher and project manager interested in the intersections between social and technological innovation to make innovation policies and processes more sustainable and inclusive through gender and diversity sensitive co-design and implementation. Maria has been leading the Citizen Focus Action Cluster of the EIP (European Innovation Partnership) on smart cities and communities since May 2015. She has cooperated with many EU level NGOs, universities and research centres as well as international consultancies and agencies, in Italy and abroad, in the framework of EU funded projects on gender equality in innovation and regional development since the year 2002 both in the role of project designer, project coordinator, and researcher. She has also a passion for entrepreneurship with a social value and she is currently co-founder and CEO at Smart Venice, a recently started up company active in the sustainable tourism/culture sectors.

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EQUAL-IST Webinar on "Gender Sensitive Communication" of the four EQUAL-IST Webinars series: “Towards the implementation of Gender Equality Plans”

  1. 1. Tools for promoting Gender Sensitive Communication Maria Sangiuliano _UNIVE Dais This project has received funding from the European Union's Horizon 2020 research and innovation programme under grant agreement No 710549. Unit EU.5. – Science with and for society 1 November 3rd 2017
  2. 2. 2 Boundaries of Gender & Communication as a research field A complex and multifaceted domain of study, based on the following pillars: the Sage Handbook on Gender and Communication Organizational Mediated Interpersonal Intercultural Rethoric EQUAL-IST scope
  3. 3. 3 Arguing for the importance Gender Sensitive Communication in Universities and Research Organization • As gender is a socio-cultural construction, gender roles and gender inequalities are inevitably primarily conveyed, reflected, by language and communication more broadly. • Public image of universities/research Institutions is more and more important in the framework of increased accountability as well as global competition --- gender equality is becoming a value both in the eyes of funders and potential talents to be recruited. • Objective communication as an important element of the ethical code for communication/media specialists • The crucial role of the communication and media sectors in challenging gender stereotypes has been increasingly acknowledged both at the scientific and policy level: multilateral organizations (UNESCO, UNDP, Commonwealth, COE) and professional organizations (EFJ, COPEAM) have delivered indicators and guidelines for their own agencies and multistakeholder partners. • More recently, a H2020 Project on Structural Change for Gender Equality with 7 Research Institutions in the EU and Turkey, EGERA, has promoted a Charter on Gender Sensitive Communication
  4. 4. UNDP Gender Sensitive Communication as part of the Gender Seal Certification Programme ✓ Avoid exclusionary forms (use of he and she or they) ✓ Use equal forms of address (avoid Mrs in favour of Ms.) ✓ Gender balance by avoiding concepts such as manking, fatherland, mothertongue etc ✓ Titles and labels (feminine suffixes such as –ess or –ette can reinforce the notion that women are subordinate) Language use guidelines 4
  5. 5. Indicators of a balanced presence of women and men in media coverage of news and current affairs (source: UNESCO) 1-3 5 1. Proportions of women and men seen, heard or read about in news & current affairs content (excluding images) over a random selection of one week. 2. Proportions of women and men directly interviewed/quoted in news & current affairs content as sources of information and/or opinion. 1. Proportion of women and men appearing as 1) Spokespersons; 2) Experts; and 3) ’Ordinary’ citizens/vox pop in news & current affairs content.
  6. 6. Indicators of a balanced presence of women and men in media coverage of news and current affairs (source: UNESCO) 4-6 6 4. Balance in the external or societal orientation of women and men seen, heard or read about in news & current affairs content including images (e.g. work- related rather than home-related, relationship-related rather than family relationship-related). 5. Proportions of women and men seen, heard or read about in news & current affairs content disaggregated according to social status and hierarchies. 6. Proportions of women and men seen, heard or read about and/or interviewed/quoted as sources of information/opinion in news & current affairs content differentiated according to thematic areas
  7. 7. Indicators of a balanced presence of women and men in media coverage of news and current affairs (source: UNESCO) 7-8 7 7. Percentage of stories focusing centrally/specifically on women and/or issues of special relevance/concern to women in news & current affairs content (e.g. gender- based violence, women’s rights, women’s achievements, etc.). 8. Proportion of time/space and prominence (in respect to prime time or peak hours, front page or feature story) given to stories featuring women as sources of information/opinion and/or focusing centrally on women or issues of special relevance/concern to women in news & current affairs content.
  8. 8. Indicators of fair portrayal Elimination of stereotypes and promotion of multi-dimensional representation 1-3 8 1. Proportion of stories with stereotypes (openly sexist interpretations of the characteristics and roles of women and men in society). 2. Proportions of stories with stereotypes (depiction of traditional “feminine”/“masculine” characteristics and male/female roles, thereby making them appear normal and inevitable while excluding other possible traits and functions for men and women in society). 3. Proportions of women to men portrayed as victims
  9. 9. Indicators of Fair portrayal Elimination of stereotypes and promotion of multi-dimensional representation 4-6 9 4. Proportions of women to men with evidence of active agency despite adverse experiences/circumstances 5. Percentage of stories that include multi-dimensional representation/portrayal of men and women 6. Percentage of stories that contain sexist language used by reporters or broadcasters excluding in case of direct quote from a source (i.e., indicative of bias, discrimination or stereotyping based on sex or gender role).
  10. 10. Indicators of Coverage of Gender Equality 10 1. Percentage of stories focusing on issues of gender equality/inequality 2. Percentage of stories highlighting gender equality/inequality aspects of events and issues 3. Percentage of time or space and prominence as compared to other stories, given to stories highlighting gender related issues or drawing out the gender aspects of events or issues.
  11. 11. Evidence of gender consciousness in different types of editorial content 11 1. Percentage of stories which show gender aspects or a certain issue/topic 2. Percentage of stories where gender disaggregated data are presented.
  12. 12. Balanced presence _Indicators _means of verification 12 ✓ Sex-disaggregated analysis of news & current affairs content retrieved from media archives or independent studies carried out by other stakeholders including NGOs. ✓ Monitoring and sex-disaggregated analysis of news & current affairs content. ✓ Assessment reports on and/or evaluations/critiques of news & current affairs content by managers, editors and/or journalists and other media workers. ✓ Application of the rule of inversion or role reversal (to help illustrate the meaning of stereotype).
  13. 13. The power of inversion 13
  14. 14. Implementing measures 14 •written, oral, visual, formal and informal, hierarchical and peer-to-peer; Forms of internal communication •teaching, course material, video and audio aids, PowerPoints, meetings, e-mails, academic and student papers, e-learning platforms, smartphone apps, academic news and websites, brochures, press releases, advertising, social media, student clubs, recruitment, conference and poster announcements Channels (internal & external) •professors, assistants, lecturers, speakers, workshop leaders, students, prospective students and alumni, communication and human resources staff, employees, affiliated parties and subcontractors, such as advertising and translation agencies, as well as in communication with the public at large Target groups Source: EGERA- Antwerp Charter
  15. 15. (Few )possible actions 15 EgeraAntwerpCharter Generic and specific guidelines (on recruitment) Training courses for key actors Raising awareness for a broader audience Screening of existing materials Department, mail address, web service as a point of reference for complaints/proposals A balanced communication team TheexampleoftheUniversityofFerrara The university subscribes to a national level Initiative launched by the City of Turin, the «I speak and do not discriminate» Charter A decreee from the Rector prescribes that lanugage use in all University communication channels has to be gender sensitive A Working Group is set up to release dedicated Guidelines within the Equality Machinery with external scientific consultants The Director General is in charge of implementation and monitoring of the Guidelines
  16. 16. Dissemination of Research Results 16  Do analyses present statistics, tables, figures and descriptions that focus on the relevant gender differences that came up in the course of the project?  Are institutions, departments and journals that focus on gender included among the target groups for dissemination, along with mainstream research magazines?  Have you considered a specific publication or event on gender-related findings? Source: European Commission (2011), Gender in EU-funded research Luxembourg: Publications Office of the European Union
  17. 17. References 17 Commonwealth Secretariat (2000). Gender Mainstreaming in Information and Communications. A Reference Manual for Governments and Other Stakeholders. EGERA Project (2015). Antwerp Charter on Gender Sensitive Communication by Academic Institutions. European Commission (2011), Gender in EU-funded research. Luxembourg: Publications Office of the European Union Bonnie J. Dow, Julia T. Wood (eds.) (2006). The Sage Handbook in Gender and Communication, Sage Publishers, Thousand Oaks. Pruin de Francisco & C. H. Palczewski (2007). Communicating gender and diversity. A critical approach, Sage Publishers, Thousand Oaks. UNDP (2010). Principles of Gender-Sensitive Communication. UNDP Gender Equality Seal initiative. UNESCO (2012)- Gender-Sensitive Indicators for Media. Framework of indicators to gauge gender sensitivity in media operations and content.
  18. 18. 2016 First Iteration of Plans EQUAL-IST GEPs Actions 18
  19. 19. 2016 Discussion 19
  20. 20. Project reference: 710549 (H2020) Type of action: CSA Topic: Support to research organizations to implement gender equality plans (GERI-4-2015) Duration: 1st June 2016 - 31st May 2019 (36 months) EQUAL-IST Join the LinkedIn Group @EQUALISTproject Link up with us on Twitter EQUAL-IST Like us on Facebook Maria Sangiuliano Università Ca’ Foscari Department of Computer Sciences maria.sangiuliano@unive.it Phone: +39 20 Thank you!

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