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Inovação em
Processos com
Design Thinking
PORVICTOR GONÇALVES
PORVICTOR GONÇALVES
Coordenador de Design de Estratégico na ADDTECH, Certified ScrumMaster
pela Scrum Alliance, Practitione...
ATIVAÇÃO CEREBRAL
Após 30 min
de caminhada
Após 30 min
quietos
b d p q
bdpqbd
bbdbpdpqqd
qqpbdqppbb
pbdqpppqb
Pratico ações
Adoto crenças
Tiro conclusões
Faço pressupostos
Adiciono sentidos
Seleciono “dados”
“Dados” e experiências o...
Identifica o possível
problema / demanda
Fica pensando no
problema / demanda
Pensa em
ideias
Acredita que
teve a melhor
ide...
“Do you know people, the meaning of value to people?”
expectativa realidade-satisfação =
Victor Gonçalves
Função Emoção
Usabilidade Razão
Desejo leva à
ação
Necessidade
Ativa
Necessidade
Latente
Propósito
cria
interesse
Interess...
Design Thinking no BPM DAY RJ 2015
Design Thinking no BPM DAY RJ 2015
Design Thinking no BPM DAY RJ 2015
Design Thinking no BPM DAY RJ 2015
Design Thinking no BPM DAY RJ 2015
Design Thinking no BPM DAY RJ 2015
Design Thinking no BPM DAY RJ 2015
Design Thinking no BPM DAY RJ 2015
Design Thinking no BPM DAY RJ 2015
Design Thinking no BPM DAY RJ 2015
Design Thinking no BPM DAY RJ 2015
Design Thinking no BPM DAY RJ 2015
Design Thinking no BPM DAY RJ 2015
Design Thinking no BPM DAY RJ 2015
Design Thinking no BPM DAY RJ 2015
Design Thinking no BPM DAY RJ 2015
Design Thinking no BPM DAY RJ 2015
Design Thinking no BPM DAY RJ 2015
Design Thinking no BPM DAY RJ 2015
Design Thinking no BPM DAY RJ 2015
Design Thinking no BPM DAY RJ 2015
Design Thinking no BPM DAY RJ 2015
Design Thinking no BPM DAY RJ 2015
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Design Thinking no BPM DAY RJ 2015

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Palestra realizada durante o BPM DAY RJ 2015, com presença de 500 pessoas, no Hotel Guanabara, no Centro do Rio de Janeiro. O foco da palestra foi apresentar através da neurociência, o design aplicado a processos com a valorização do fator humano, como fórmula de inovação.

Published in: Business
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Design Thinking no BPM DAY RJ 2015

  1. 1. Inovação em Processos com Design Thinking PORVICTOR GONÇALVES
  2. 2. PORVICTOR GONÇALVES Coordenador de Design de Estratégico na ADDTECH, Certified ScrumMaster pela Scrum Alliance, Practitioner em Programação Neurolinguística e membro profissional do Interaction Design Foundation. Formado em Design, é especialista em Neurociência e Antropologia pela ESPM - RJ, e em Mídias Interativas pelo Instituto Infnet. Possui MBA em Gestão de Pessoas, é especialista em Análise Comportamental e Microexpressões, e professor de Gestão de Projetos Interativos no MBA de Design de Interação do SENAC RJ.
  3. 3. ATIVAÇÃO CEREBRAL Após 30 min de caminhada Após 30 min quietos
  4. 4. b d p q
  5. 5. bdpqbd bbdbpdpqqd qqpbdqppbb pbdqpppqb
  6. 6. Pratico ações Adoto crenças Tiro conclusões Faço pressupostos Adiciono sentidos Seleciono “dados” “Dados” e experiências observáveis
  7. 7. Identifica o possível problema / demanda Fica pensando no problema / demanda Pensa em ideias Acredita que teve a melhor ideia do mundo Implementa Métodos... Escada de Inferências - Padrões humanos
  8. 8. “Do you know people, the meaning of value to people?”
  9. 9. expectativa realidade-satisfação =
  10. 10. Victor Gonçalves
  11. 11. Função Emoção Usabilidade Razão Desejo leva à ação Necessidade Ativa Necessidade Latente Propósito cria interesse Interesse atendido gera desejo financeiro

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