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Marketing With LinkedIn

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How to grow and keep clients through your on-line profiles.

~ Vikram Rajan, with Bruce Libman, Clients For Life consulting, May 7, 2009, Long Island, NY

Published in: Business
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Marketing With LinkedIn

  1. 1. Marketing with LinkedIn.com Growing & keeping clients through your on-line presence.
  2. 2. WHO-KNOWS-WHO? I KNOW 30,000 PEOPLE. SO DO YOU.
  3. 3. What do you want to do? <ul><li>Prospecting (who-knows-who contact, SEO) </li></ul><ul><li>Introductions (networking, give & get leads) </li></ul><ul><li>Team sharing (internal networking/x-selling) </li></ul><ul><li>Peer support (share advice, resources, fun) </li></ul><ul><li>Recruitment (hiring, vendors, consultants) </li></ul><ul><li>Self-updating & organized contact database </li></ul><ul><li>TODAY, “LinkedIn 101”… get started. </li></ul>
  4. 4. versus Facebook.com , etc. <ul><li>Facebook is meant to be social, personal: like the Golf Course (or a BBQ party) </li></ul><ul><li>LinkedIn is meant to be professional: like the Conference Room ( like this room ) </li></ul><ul><li>There are niche networks, by profession: </li></ul><ul><li>- LegallyMinded.com: by the American Bar Association </li></ul><ul><li>- GreenPearl.com: for commercial real estate professionals </li></ul><ul><li>- ActiveRain.com: for residential real estate professionals </li></ul><ul><li>- There will be more… and is growing through the big 2. </li></ul>
  5. 5. How much time does it take? <ul><li>The same as “off-line” regular networking: </li></ul><ul><li>2 – 4 hours a week, or less? </li></ul><ul><li>Boosts your regular networking, e-newsletter, blogging, seminars, etc. </li></ul><ul><li>Remember: something is better than nothing. </li></ul><ul><li>Worth it for those growing careers for next 5 yrs </li></ul>
  6. 6. Which step are you on now? <ul><li>Created an account (probably responded Yes to someone else’s invitation.) </li></ul><ul><li>Filled out “some” of the profile (stuck on what else to do, and why) </li></ul><ul><li>Invited friends, some responded, some didn’t, don’t know what else to do </li></ul><ul><li>Got the basics going… what else can I do? </li></ul>
  7. 7. 5 ways to build relationships with LinkedIn… <ul><li>Grow your 1 st degree CONTACTS </li></ul><ul><li>Become active in, then start, GROUPS </li></ul><ul><li>Give, then ask for, ANSWERS </li></ul><ul><li>Company search : find who-knows-who in there </li></ul><ul><li>Broadcast STATUS UPDATES </li></ul><ul><li>Improve your PROFILE, with “widgets” </li></ul><ul><li>- blog posts, article links, presentations, etc. </li></ul>
  8. 9. 1.
  9. 13. Webmail like AOL or gmail? Click and enter your login info… OR
  10. 14. Outlook  File  Import/Export  Excel  .csv
  11. 21. Weekly LinkedIn habits: <ul><li>Enter a new Status Update: self-promotion </li></ul><ul><li>Review your homepage: who’s doing what </li></ul><ul><li>Check in-box to accept new Contacts </li></ul><ul><li>Who can you Recommend this week? </li></ul><ul><li>Who should you Introduce this week? </li></ul><ul><li>What responses can you make in Groups ? </li></ul><ul><li>Browse Contacts’ contacts : Who to add? </li></ul><ul><li>What questions can you Answer this week? </li></ul>
  12. 22. LET’S TOUR WHAT YOUR HOMEPAGE WILL LOOK LIKE…
  13. 25. QUESTIONS? 516.642.4100, Vik@CoGrow.com <ul><li>~ Vikram Rajan, </li></ul><ul><li>PRACTICE MARKETING ADVISOR™ </li></ul>

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