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A study of the usage of the Internet in financial service purchase decisions in India. Research conducted across 1265 participants in Mumbai, Delhi, Lucknow, Bangalore, Coimbatore, and Ahmedabad. What role does the Internet play in helping people choose a savings account, a loan, a credit card or an insurance policy? What factors influence their decision to use the internet? What are the advantages and roadblocks when using online media for financial services purchase decisions? These are some of the answers this study attempts to uncover.
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