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SIBM Market Shaastra Winning entry- K. J. Somaiya Institute of Managment & Research

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SIBM Market Shaastra Winning entry- K. J. Somaiya Institute of Managment & Research

  1. 1. Team: - Shastra Warriors K. J. Somaiya Institute of Management studies and Research
  2. 2. The MBA program *Our Survey amongst our professors The stacks and stacks of Assignments
  3. 3. Market Research Industry • According to ESOMAR the market research industry in India is pegged around Rs. 3000 crores • It is predicted to grow around at a rate of 15% given the large need for primary data • The existing market research firms are niche boutique firms which have questionable credibility • The existing data is being done by unskilled professionals • There is a need for a reliable source of relevant primary research database
  4. 4. Symbiosis Market intelligence analysis Research Platform OnlineService MBA Students On-field Primary Research Market Intelligence Grades Earn/Learn ServiceofferingPricingSales/Support Branded Industry Indices • Subscription based • One off database purchase • Consultation Services • Customer Support Service • 24x7 access on any device • A dedicated portal
  5. 5. For Customers Symbiosis Market intelligenceanalytics Research For Students For the institute • A unique opportunity • To get exposure in the preferred industry sector • Earn while they learn • Real time learning experience • A recognized Certification by SMaiR board • Placement Recommendations • Latest information about the industry trends • Information collected and analyzed by industry experts and best management students in India • Cost effective way to get primary information • An access to potential employee pool • An innovative pedagogy • A huge repository of information that can be sold • An additional source of income • An opportunity for the institute faculty to consult the industry players, upgrade their knowledge and teach the students Value Proposition
  6. 6. Marketing Strategy Target Segment Data aggregation services Market departments Education institutions Content aggregation services “S.M.i.a.R” Positioning Most updated industry insights Symbiosis Brand credibility of the data Cost Effective Distribution Channel Online portal Formatted for every device: Laptop Mobile/ Tablet Promotion Leverage Existing relationships with information providers like AC Nielsen, IMRB Encourage students during internship to promote SMiaR as “The information resource An optional Credit Subject • Institutionalize the Primary Market Research Subject • Incentive to perform • 5 day Week on field Project Work Earn While you learn • An incentive to do proactively • As an added advantage Accreditations • Project Recommendations • Certifications Pre Placement interviews for top performers
  7. 7. 0 2000000 4000000 6000000 8000000 10000000 12000000 14000000 16000000 18000000 20000000 0 0 1 3 5 Base Case revenue cost 0 5000000 10000000 15000000 20000000 25000000 0 0 1 3 5 7 Worst Case revenue cost 0 2000000 4000000 6000000 8000000 10000000 12000000 14000000 0 0 1 3 Best Case revenue cost
  8. 8. Thank you

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